Impact Group: A Leading CPG-Focused Sales and Marketing Agency

1. Impact Group: A Leading CPG-Focused Sales and Marketing Agency Impact Group is proud to provide more than 700 CPG brands with personalized, all- encompassing food broker services. The company has grown steadily since its founding in 1994 to become one of the United States leading grocery brokers. In addition to their decades of combined CPG marketing experience, Impact Group’s teams utilize proprietary technology to deliver invaluable insights and drive maximum sales performance. Clients can take advantage of products like PinnSights, an online analytics tool which provides insights-centric data reporting 24 hours a day, seven days a week. Impact Group also acquires food brokerage companies that enable it to serve clients across the US. In May 2018, it acquired the Minnesota-based firm Impact Sales & Associates and the Wisconsin-based firms Ritt-Beyer & Weir, and WJ Pence. All three companies have demonstrated a commitment to exceptional service and results that align with Impact Group’s own dedication. Impact Group’s available services include: Marketing Services: Impact Group can act as a full-service cpg marketing agency for clients. Its teams can provide assistance with marketing strategies, public relations, print

2. production (including print coupons, displays and product packaging), social media management, organic and paid search campaigns and ecommerce solutions. Sales and Headquarter Calls: Impact Group cultivates and maintains strategic partnerships with the HQ sales offices of major grocery, specialty and natural retailers. Impact provides first-class solutions for vendor/retailer business planning, introductions of new items, product category reviews, special events and more Trade and Deduction Management: Impact Group offers end-to-end solutions for managing and minimizing deductions. The deductions team has won several “best in class” awards and has experience on a variety of software programs, including Salesforce, Microsoft CRM, Demantra and Carixa. Retail Sales and Operations:Impact Group’s Retail Merchandising Teamis composed of more than 400 reps. They cover standard grocery stores, mass merchandisers and natural food retailers on a consistent basis. Also, Impact’s proprietary IRIS (Impact Retail Information Systems) software enables the Retail Merchandising team to track store visits, collect real-time feedback and more. Impact Group’s outstanding grocery broker services have allowed vendors to form relationships with leading retailers, including: Whole Foods Albertsons Kroger Sprouts Supervalu To learn more about Impact Group’s solutions, visit https://www.impactgrp.com