Is Tech Making SEO Barrow in Furness Better or Worse?

1. Positioning a site on Google may seem basic. There are numerous aspects that influence when acquiring a location among the very first results of the search engine. These are some of the changes that will mark the future of SEO: Pick your keywords well Keyword research (or keyword research study) is a fundamental action in any strategy. This is not a novelty in SEO patterns in 2020, but it is still among the stages to which we must pay more attention. Prior to starting to create material for your website, you should study in depth what kind of terms are the most sought after by your audience and what words interest you the most when it pertains to placing your company. There are tools, mostly paid, that can help you reach these conclusions, but the concept is to go to an SEO expert who takes care of this stage for you. Once the investigation is done, you will have 2 groups of keywords: Those of the head. Usually they match the 3 or 4 words that best specify your company. Therefore, the sensible thing is to schedule the most popular locations on the web. Those of the long tail. They are not constantly given the significance they deserve, however they are basic in your technique. 77% of the traffic that reaches your website does so through these keywords, which are defined by being much more specific and having less competitors Solutions like "Where to buy sports clothing on the Internet?" Or "Tips to choose your sports equipment" are 2 types of long tail keywords that will help you get quality traffic. Investigate your competition. When we talk about SEO, not only do you need to take into consideration what users are looking for. Investigate in the search engine itself, see and search serps what results Google returns. In this manner you will be able to know what your competitors does, discover errors in its method and benefit from them to strengthen your web positioning. Firstly, naturalness When it concerns developing content to work on your SEO placing, you should not be consumed with Google's suggestions. They will detect it and punish you for it if you write just believing about the search engines. Focus on naturalness, compose with the user in mind and avoid black hat SEO practices that will just injure your method. Among the most common is the keyword stuffing (or extreme use of keywords within the content of a site to try to provide more relevance). Google dislikes this over-optimization. There is no percentage that defines a perfect variety of keywords, although it is frequently said that it is suggested that they do not surpass 3% of the overall text. a page with beneficial, initial and well-structured details will be more trustworthy for Google and will have top priority over an poor one that repeats a certain word a lot.

2. Semantic content: your brand-new buddy In line with the above, because Google introduced its Hummingbird algorithm, the semantic content started to get vital value within the recommendations of natural positioning. Composing for human beings and not for search engines is among the main maxims of SEO, and here comes into play a very crucial principle: polysemy. Significantly, Google has the ability to understand the semantic relationship in between words, regardless of variations of gender, number or spoken conjugation. For that factor, it does not make sense to wager on various pages for keywords that have very little distinctions in between them. The perfect thing is to optimize each page around a series of words linked to each other at a semantic level, have fun with the synonyms and constantly put yourself in the location of the users. Rich snippets to make you see The literal translation of bit is a piece. If we speak about SEO, the snippet is the extract of our website that Google displays in the search results page. It is made up of a title, a description, and a URL. If this is attractive, descriptive and likewise draws the user's attention, your CTR (or the user clicks rate to your site) will improve very substantially. Rich snippets (or abundant bits) are a very beneficial resource to accomplish this visual effect. They are attained Google began to provide value to this type of format in 2013 and its value has actually not stopped growing up until today, so it might not be missing from our list of SEO trends in 2020. There are many types of snippets: events, individuals, items, recipes, videos, lists ... The most ingenious is what is referred to as Rank # 0, a format that appears above the organic results. Another example is the Knowledge Graph, like the one in the previous image, which typically appears when searching for an artist, a music group, a film ... There are several ways to execute them and most require a minimum understanding of shows and web advancement, but the effort It will be worth it. The importance of packing speed The filling speed or WPO of a site is important for SEO placing. Since June of this year, Google will provide top priority to websites whose mobile filling speed is outstanding. Users will leave the page prior to seeing the material and Google will Click here penalize you if this is greater than 2-3 seconds. There are lots of elements that affect this criterion: the images, the style of the web, hosting, the code itself ... This 2020 will be more vital than ever to have them all under control. Positioning a website on Google may seem simple. Examine in the search engine itself, see and search serps what results Google returns. When it comes to creating content to work on your SEO positioning, you must not be consumed with Google's suggestions. If we talk about SEO, the snippet is the extract of our website that Google shows in the search results. Google started to provide worth to this type of format in 2013 and its importance has not stopped growing up until today, so it could not be missing out on from our list of SEO patterns in 2020.