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post. status. message. comment. friends. Skeuomorphism. “Facebook is inherently viral.” Mark Zuckerberg. Privacy. 38% more likely to buy Starbucks. 21 % more likely to shop at Target. Consumer data. Voting record. Likes. Gender. Race. Email address. Criminal record.

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Presentation Transcript

  1. post status message comment friends

  2. Skeuomorphism

  3. “Facebook is inherently viral.” Mark Zuckerberg

  4. Privacy

  5. 38% more likely to buy Starbucks 21% more likely to shop at Target

  6. Consumer data Voting record Likes Gender Race Email address Criminal record Location Browsing history Occupation

  7. The human experience

  8. “The Licensing Effect” Anonymity

  9. POOF!

  10. “I think that people just have this core desire to express who they are.” Mark Zuckerberg

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