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Tata to launch eMO Electric Car

After showcasing theeMO EV concept as a part of the Michellin Challenge Design at the Detroit Auto Show, Tata is now working with French company Dassualt Systems to commercially produce the car that could cost around Rs. 10 lakh.

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Tata to launch eMO Electric Car

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  1. After showcasing theeMO EV concept as a part of the Michellin Challenge Design at the Detroit Auto Show, Tata is now working with French company Dassualt Systems to commercially produce the car that could cost around Rs. 10 lakh.

  2. In a statement, Tata Technologies President (Vehicle Programs and Development Group) Kevin Fisher said the company is working on with Dassault Systemes to "leverage the talents of a global engineering team to meet numerous design and cost constraints, as well as create the targeted user experience, including a final vehicle price tag of under USD 20,000."

  3. 201cThe eMO project symbolizes the coming of age of Indian automotive engineering,201d said Warren Harris, Tata Technologies President and Global COO. 201cIt is a tangible example of the capability of Tata Technologies to engineer a full vehicle 2013 a first for any India-based engineering services company.201dHarris noted that the unique strength of Tata Technologies is the organization2019s global reach. 201cBecause we are India-based, Tata Technologies is intimately familiar with developing markets.

  4. Additionally, our experience and presence in Europe and North America means we alsohave an understanding of developed markets; a combination that provides a competitiveadvantage to our clients,201d he said.Tata Technologies2019 Vehicle Programs & Development (VPD) Group, with more than 300 engineers operating from its four automotive engineering centers of excellence worldwide2013 Pune (India), Detroit, Coventry (UK), and Stuttgart (Germany) 2013 had the responsibility of developing eMO.

  5. Kevin Fisher, VPD President, explained the beginning of the eMO program. 201cIn mid-2010, in anticipation of the April 2011 launch of VPD, we researched numerous concepts for an internal engineering study that would highlight both the Tata Technologies dedication to environmental responsibility and sustainability, and showcase our global experience, knowledge,capacity and innovation.201d

  6. The Tata Technologies VPD Group used its unique multidimensional approach to vehicleengineering and development on eMO that leverages the company2019s intimate understanding of frugal engineering principles and its unique understanding of the demands of both developed and developing markets; utilizing its Global Delivery Model and proprietary Knowledge Based Engineering (KBE) platforms to develop products faster and more cost effectively.

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