Launch of an electric car the GM Volt

1. Launch of an electric carthe GM Volt

2. Presented by • Introduction & Technical Aspects: Falk von Hörsten • Car market in Germany: Sebastian Sonntag • Market opportunity for Volt: Michael Walczak • Mr Volt: Tim Pullmann • Ms Volt: Kathy Kleemann • Technical director & basic design:Benjamin Jobst & Markus Brachmann

3. GM‘s current situation • Formerly world‘s biggest car manufacturer for over 60 years • Now falling behind Volkswagen & Toyota • Saved from bankruptcy by U.S. government in 2009

4. What is the Volt? Experience a completely new way of driving: • Fully electric-powered car • Has all the comforts you experience in a conventional car • Environmentally friendly and sportive

5. How does the Volt work? • The Volt is powered exclusively by an electric motor • The energy is stored in Lithium-Ion battery packs • You can drive up to 60 km on battery power alone • A gas engine can provide electricity for long journeys • This range extender enables the Volt to drive up to 1000 km

6. Technical specifications • Electric motor with 150 horsepower • Electric range 60 km, with range extension ̴ 1000 km • Recharge time ̴ 3 hours • Mileage: 4.7 liters per 100 km in range extension mode, ̴ 1.6 liters combined • Batteries guaranteed durability: 250,000 km, equals 10 years • Acceleration: 0-100 kmph: under 9 seconds

7. The car market in Germany

8. New car registrations in Germany –development 2005-2009

9. New car registrations in Germany –key segments 2009 Total: 3.800.000

10. New car registrations in Germany –compact cars Q1 2010 Total: 190.000

11. Share of Electric driven vehicles on all new registered cars in Germany 2009 Total: 3.800.000 Total: 30.000

12. Market opportunity for Volt

13. Sales projections for the Volt in Germany

14. Marketing challenges • Create awareness of Volt • Establish a memorable and unmistakable brand identity • Create a deep connection with the core target audience • Visualize how Volt can meet customer needs • Launch Volt at motor shows (Frankfurt, Geneva) • 10 year guarantee for the battery (250,000 km) • Tie up with car rentals (Sixt, Europcar...)

15. Technical challenges • Good availability of recharge stations(supermarkets, car parks, cinemas, universities...) • Ensure battery security in accidents • Guarantee & improve battery performance in all conditions • Continued improvement of the technology (power & efficiency) • Create more car variations (station wagon, convertible...)

16. Now who is ready for Volt?

17. Mr Volt – the typical male purchaser • 35 years old • Married & father of a child • marketing executive in a cutting-edge company • Owns a nice detached house in a suburb • Visits the opera & cinema regularly • Enjoys long rides on his mountain-bike • Uses a MacBook Air & iPhone • Avid reader of contemporary literature • Keeps himself informed & subscribes to „Die Zeit“ • Drinks „Krombacher“ to support the rainforest-project

18. Ms Volt – the typical female purchaser • 30 years old • Unmarried but in a relationship • Works as a human resource manager in a big company • Lives in her own duplex apartment • Has a mind of her own • Stays competitive in a men’s world • Uses a personalized Dell notebook & an Aino cell phone • Works out regularly in a gym • Subscribes to Vanity Fair & FAZ • Buys organic food

19. Why Volt has to succeed

20. The future of GM is not good unless… • …GM succeeds in redefining its image from a producer of gas guzzlers to an environmentally friendly car maker • …they manage to establish the Volt as the icon of a green car • …the Volt becomes a signposting of the GM portfolio

21. Participants • Philipp Bär • Sebastian Hippel • Benjamin Jobst • Arne Jordan • Sebastian Kellner • Robin Kögel • Ansgar Küpper • Marcus Mohrig • Christian Nürnberger • Tim Pullmann • Stefan Reinhardt • Andre Schmiedgen • Sebastian Sonntag • Ronny Varges • Falk von Hörsten • Michael Vopel • Michael Walczak • Kathy Kleemann • Markus Brachmann • Producer: Keith Lewis

22. Thank you for your attention!