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Buy Locally, Eat Globally

Buy Locally, Eat Globally. MARÍA JOSÉ SEVILLA Director, Foods & Wines from Spain Economic & Commercial Office London. Index. Spain & the UK; a long standing trading relationship Total market value UK Ranking export sectors Imports Evolution 1972 - 1992 1992 - 2010 2010…

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Buy Locally, Eat Globally

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  1. Buy Locally, Eat Globally MARÍA JOSÉ SEVILLA Director, Foods & Wines from Spain Economic & Commercial Office London

  2. Index • Spain & the UK; a long standing trading relationship • Total market value UK • Ranking export sectors • Imports • Evolution • 1972 - 1992 • 1992 - 2010 • 2010… • Conclusions • Final Thought

  3. 1. How much does the UK actually import? • Vegetables Imports UK: 42.1 % • Fruits Imports UK: 88.8 % Source: Defra

  4. 2. Ranking export sectors from Spain to the UK Source: ICEX updated 01/2010

  5. 3. Imports, Vegetables 2009 (value, £) • SPAIN accounts for 26% of total UK Imports of VEGETABLES Source: World Trade Atlas 2009

  6. 4. Imports, Fruit 2009 (value, £) • SPAIN accounts for 15% of total UK IMPORTS of FRUIT Source: World Trade Atlas

  7. 1972 - 1992 Eat, don’t talk. Little excitement about food. But purchases of fruit and vegetables increased during the seventies and eighties.

  8. 1992 - 2010 The lightbulb goes on: food is interesting! Floyd on Food; Spain on a Plate Fruit and vegetables sales remained fairly static with some increases around 2005. Awareness of the 5-a day message, which was launched in 2003, was at this point gaining momentum. The percentage of people who eat five portions of fruit and vegetables a day has steadily increased from 32% in 2006 to 41% in 2009. The number of shoppers looking to eat low fat versions of food has not changed since 2007 while those eating foods with less sugar has increased from 28% to 37%.

  9. 2010… Recession is affecting the British shopping basket: organics and other, but the interest in food is here to stay.

  10. Conclusions • Is it possible to return to 1972? • Is this what people really want to do? • Could we create a perfect compromise – combining new trends and consumer concerns? • Farmers markets • Allotments • Supermarkets et al

  11. Final thought • The 2007 Foresight Report forecast dramatic increases in obesity levels over coming years, predicting that half of all adults and around a quarter of all children will be classified obese by 2050. • The 2007 Foresight Report forecast dramatic increases in obesity levels over coming years, predicting that half of all adults and around a quarter of all children will be classified obese by 2050. • Isn’t this what we should be addressing? • Shouldn’t the increase of fresh and vegetable consumption by all - especially children - be our priority?

  12. Buy Locally, Eat Globally 13th May 2010

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