HP ENTERPRISE Cloud SOLUTIONS Version 11-01-2010

1. HP ENTERPRISE Cloud SOLUTIONSVersion 11-01-2010 <Presenter Name> <Title>

2. USAGE GUIDELINES This is the master cloud deck, comprising a number of slides that you can select and use, depending on the nature of your audience Slides 3-14 are designed to relay our point of view, strategy and differentiation, followed by sections for • Cloud offerings • Cloud customers • Detailed HP Cloud architecture Updated versions of this presentation are kept on the HP partner portal: • www.hp.com/go/cloudpartner

3. CIO’s role today Hybrid Delivery CIO becomes Builderand brokerof IT FASTER REVENUE GROWTH: Business and IT aligned INCREASED Agility: Respond to continuous opportunity and competition Reduced Capex/Opex: Shift budget from Operations to Innovation Traditional Private Public

4. CIO’s Need to Optimize Service delivery while integrating Cloud TRANSFORM legacy infrastructure and applications MANAGE and secureacross legacy applications and cloud assets CONSUMEoff-premises services securely buildon-premises cloud services

5. Cloud Definition • Cloud computing is a delivery model for technology enabled services that provides on-demand access via a network to an elastic pool of shared computing assets (e.g. services, applications, servers, storage, and networks) that can be rapidly provisioned and released with minimal service provider interaction. The entire value can be bi-directionally scaled as needed to enable pay-per-use. Core Attributes Elastic Pay-Per-Use Networked Shared On-demand

6. Enterprise Customer needs • CIOs have an uncompromising need for data & intellectual property protection, privacy, threat protection & compliance… • 75% CIOs say cloud data security major concern • Enterprise services need various levels of performance and availability, reflected through Service Level Agreements… • 60% CIOs worried about cloud performance and availability • Managing IT complexity requires integration and automation across all environments… • 45% concerned about integration of internal & external services • Flexibility is necessary to evolve with dynamic cloud technologies, offerings and new business models… • 60% concerned about lock-in • SOURCE: Morgan Stanley CIO Survey: Moving to the Cloud, May 2010; IDC SaaS Adoption Survey, May 2009

7. HP’s definition of ENTERPRISE CLASSCLOUD SOLUTIONS Secure: And compliant Open: avoids lock-in; Modular Elastic Pay-Per-Use Networked Automated: end-to-end service Management Resilient: service levels Core Characteristics Shared On-demand Seamless: private-public hybrids

8. HP Cloud strategy • HP provides Commercial and Enterprise Class private and public cloud solutions: • Solutions that enable customers to build open, scalable private and public clouds, based on a converged infrastructure, with built-in application automation and complete lifecycle management • Provide enterprise cloud services ranging from compute and storage, to industry applications and end-user devices • Management, automation and governance solutions that manage and secureacross hybrid IT environments • Services that help customers transform and integratetheir legacy infrastructure and applications to tap the power of the cloud

9. HP enterprise Cloud Solutions Service management, automation and governance solutions to manage across cloud and existing IT services Manage and Secure Cloud and existing IT services Build Cloud Solutions for Private & Public Clouds Consume Enterprise cloud services Scalable private and public cloud solutions optimized for applications based on a converged infrastructure • Flexible, secure, pay as you go enterprise cloud services ranging from compute to applications and industry solutions Burst Transform Infrastructure and applications for the Cloud • Professional services to plan, design, and implement infrastructure and application transformations to the cloud

10. Journey to the optimal cloud mix Assess IT assets and business needs and create roadmap and timeline to move select offerings to cloud BROKER services and composite applications and manage service quality across the seamlessly integrated hybrid environment DEPLOY private cloud workloads and public cloud services Integrate private cloud into existing IT infrastructure, transform applications to cloud and integrate 3rd party solutions

11. WORKLOADS are SHIFTING TO Cloud Many workloads are migrating to public or private cloud “camps” Private cloud1 PUBLIC cloud1 • Server Capacity On Demand • IT Management • Business Apps (CRM, ERP) • IT Helpdesk • Collaborative Applications • Data backup/Archive Services • Email • Personal Productivity Apps • Website Creation & Management • Storage Capacity on Demand • App Dev. & Test • Tech. Computing Apps • Data Analysis and Mining • Custom Applications • Applications with sensitive data TRADITIONAL IT Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010 Source: IDC, EB Strategy Analysis

12. HP Cloud Functional architecture User Portal Demand Service access and management Service catalog Service request and activation Delivery Design and Deploy Secure Govern Charging, rating and monitoring Service allocation and configuration Supply Resource and workload management INFRASTRUCTURE NETWORK SERVERS STORAGE

13. Hp’s Enterprise cloud differentiation • Guaranteed delivery of agreed upon security levels • Data & intellectual property protection resilient Automated OPEN SECURE seamless • Modular infrastructure and services that avoid lock-in • Support for heterogeneous environments • Policy based automation and management that integrates cloud with legacy assets and services • Integrated service catalogs and end-to-end service quality • Guaranteed delivery of agreed upon availability, quality and performance service levels • Combine public and private cloud services with traditionally deployed services and outsourced services to deliver a seamless experience

14. Enterprise Cloud.Delivered.

15. HP’s Cloud offeringsNovember 2010

16. BUILD Private & Public Cloud Solutions • SCALABLE CLOUD SOLUTIONS • Custom clouds • ENTERPRISE CLOUD EXTENSIONS • CloudMaps • Foundational Private Cloud • CloudStart

17. Consume Industry-SPECIFIC Services Application Services Application Development Services Infrastructure Services

18. Manage and secure ACROSS CLOUD AND TRADITIONAL SERVICES Test & Secure Provision infrastructure Provision Applications Monitor Applications • Application Test SaaS Offerings • COMPREHENSIVE SECURITY, THREAT ANALYSIS AND MANAGEMENT • Cloud Services Automation • BTO Management Suite for heterogeneous environments • SaaS Management Offerings

19. Transform Professional services to plan and implement Plan Implement • Cloud Application Transformation Services Assess Roadmap Design Implement • Cloud Discovery Workshops • Cloud Roadmap Service • Cloud InfrastructureTransformation Services • Cloud Security Service Secure

20. HP Cloud Customers

21. HP CLOUD SOLUTIONS – delivered Community Private Cloud and Private Cloud Transformation Solutions Manage and Secure Cloud and existing IT services Build Cloud Solutions for Private & Public Clouds Consume Enterprise cloud services Burst Transform Infrastructure and applications for the Cloud Community Private Cloud Cloud-based recall service using HP software, services and infrastructure to improve speed, accuracy and compliance in food and consumer products industries Private Cloud Transformation A Global Enterprise Quality Management Solution for a new Quality Center using an integrated suite of tools to automate discovery, improve service management configuration, change and incident management processes

22. GS1 Community private cloud development Problem • Difficult, costly and error-prone track and trace systems complicating information sharing across the supply chain Solution • A cloud-based recall service that traces and removes potentially harmful food products from the supply chain Result • Improved speed, accuracy, effectiveness and compliance in the standardized recall process • Traceable security and audit trail to ensure compliance, with automated notifications to authorized users and targeted retailers • Real-time messaging & look up of current status

23. FICO Private Cloud Transformation Problem • Disparate defect and test management tools spread across numerous product and product lines due to growth through acquisitions Solution • A Global Enterprise Quality Management for a new Quality Center using an integrated suite of tools Result • Improved audit compliance meets business objectives for regulatory requirements and competitiveness • Audits that took 15-20 hours now take minutes • 21% improvement in change process compliance • Lowered QA expenses by ~$1.2M in one year • Reduced the number of QA system administrators from eight to two

24. Detailed HP Cloud Architecture

25. HP Cloud reference architecture Design/Deploy Provision Use Assure Secure Govern User Portal Contract Mgmt. Service Offer Mgmt. Demand Modelling User Mgmt. Service Billing SLA Management Security Program Demand Service Catalog Identity Mgmt Compliance Monitoring Order Management Service Access Service Usage Quality of Experience Application Security Service Design Service Request Processing Service Activation Charging Rating Incident & Problem Mgmt. Product & Portf. Mgmt Secure SDLC Delivery Service Model Repository Information Security Service Lifecycle Mgmt Capacity Modelling (Service) Service Configuration Delivery Management Quality of Service Security Monitoring Change Mgmt. Resource Template Design Capacity Modelling (Resource) Resource Pool Mgr Dynamic Workload Management Resource Health Supply IDPS & Threat Mgmt Resource Configuration Usage Metering PrivacyMgmt. Infrastructure Security Resource Provider Manager Infrastructure NETWORK SERVERS STORAGE