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Business Research Tool Kit

Business Research Tool Kit. Creating effective search strategies Evaluating sources & writing Literature Reviews. S uzanne van den Hoogen, MLIS March 21, 2014. Creating Effective Search Strategies.

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Business Research Tool Kit

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  1. Business Research Tool Kit Creating effective search strategies Evaluating sources & writing Literature Reviews Suzanne van den Hoogen, MLIS March 21, 2014

  2. Creating Effective Search Strategies Developing an effective search strategy will help you to quickly and accurately locate relevant information on your topic.

  3. Search Strategies

  4. Search Strategies Research: A Step-by-Step Guide

  5. Search Strategies Business Source Complete

  6. Evaluating Resources Developing an effective search strategy will help you to quickly and accurately locate relevant information on your topic.

  7. Critical Thinking You must demonstrate that you are willing to examine popular beliefs, assumptions and opinions and weigh them against facts. Support your thesis statement with research. Analyse your assignment questions: What does this question mean? How much detail does your professor require? • Where do I begin? • Read about your topic – know your subject matter. • Brainstorm ideas • Think about Key Words & Key Concepts • Write your thesis statement

  8. Question! Question! Question! • Is this source reliable? • Is this source current? • Have opinions changed? • What are the current trends in this research area? • Are there any gaps in the research? Is something missing? • Who is the author? • Are they an expert in this field? • Do they represent multiple points of view or do they express bias for their own point of view?

  9. How do I remember what questions to ask?

  10. C Currency How recent is the information? Can you locate a date when the resource was written/created/updated? Based on your topic, is this current enough? Why might the date matter for your topic? Reliability What kind of information is included in the resource? Is the content primarily opinion? Is the information balanced or biased? Does the author provide citations & references for data? Authority Can you determine who the author/creator is? What are their credentials (education, affiliation, experience)? Who is the publisher or sponsor of the work/site? Is this publisher/sponsor reputable? Purpose / Point of View What’s the intent of the article (to persuade you, to sell something)? For Web resources, what is the domain (.edu, .com, etc.)? How might that influence the purpose/point of view? Are there ads on the Web site? How do they relate to the topic? Is the author presenting fact or opinion? R A P

  11. Scholarly vs Popular Sources Scholarly • Journals • Written by experts • Evaluated by experts: “Peer Reviewed” • Authoritative Source • Usually include: • Credentials of the Author • Abstract • Bibliography • Specialized vocabulary • Reference List Popular • Magazines • Written by journalists, students, popular authors, or no author listed • Flashy covers • Advertisements • Brief articles • Trade Journals: Business, Finance, Industry (Written by experts, but may not be peer reviewed) • Newspapers

  12. EXERCISE: Evaluate these websites • http://www.timhortons.com/ • http://carca.ca/ Suzanne van den Hoogen, MLIS

  13. Literature Reviews Developing an effective search strategy will help you to quickly and accurately locate relevant information on your topic.

  14. What is a Literature Review? A literature review is an account of what has been published on a topic by accredited scholars and researchers. Your purpose is to convey to your reader what knowledge and ideas have been established on a topic, and what their strengths and weaknesses are. As a piece of writing, the literature review must be defined by a guiding concept (e.g., your research objective, the problem or issue you are discussing, or your argumentative thesis). It is not just a descriptive list of the material available, or a set of summaries. Taylor, Dena. n.d. The Literature Review: A Few Tips on Conducting It. University of Toronto.http://www.writing.utoronto.ca/advice/specific-types-of-writing/literature-review,accessed January 15, 2014.

  15. What a Literature Review is NOT: You are responsible for synthesizing and critically examining the literature!

  16. What is the Purpose of a Literature Review?

  17. Literature Review: Example

  18. Literature Reviews: Worksheets

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