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Recruiting International Students: 10+ Top Website Features. Customer Carewords Partnership June 14, 2011. The value of a first impression at your official website is…. Priceless. Recruitment can soar or crash with…. The experience people have on your website.
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Recruiting International Students: 10+ Top Website Features Customer Carewords Partnership June 14, 2011 Bob Johnson Consulting, LLC
The value of a first impression at your official website is… Priceless Bob Johnson Consulting, LLC
Recruitment can soar or crash with… The experience people have on your website Bob Johnson Consulting, LLC
Reason people go to a website… Complete a task Bob Johnson Consulting, LLC
6 online tips to never forget… • People are impatient • People are impatient • People are impatient • People are impatient • People are impatient • People are impatient Bob Johnson Consulting, LLC
The Golden Rule… 5 seconds to connect Bob Johnson Consulting, LLC
Experience… more important than a marketing claim • Attention to content and task completion… • Can people easily find what they want? • Can they easily complete a task after they find it? • How fast will you respond to a question? • Student experience stories = good content Bob Johnson Consulting, LLC
5 frustration points that kill task completion… • Search engines that don’t work • Broken links • Links that don’t take people to content they expect to find • Out-of-date information • Content people can’t scan in 5-seconds Bob Johnson Consulting, LLC
Strong marketing examples… Traditional web site tasks… Bob Johnson Consulting, LLC
What academic programs are offered?http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC
Entry information for individual countries…http://www.mmu.ac.uk/international/ Bob Johnson Consulting, LLC
What’s available for my part of the world?http://futurestudents.unimelb.edu.au/info/international Bob Johnson Consulting, LLC
Is there information in my language?http://www.usyd.edu.au/internationaloffice/?inst=11 Bob Johnson Consulting, LLC
What do students from my country think?http://www.fanshawec.ca/EN/international/international/76212/testimonials.html Bob Johnson Consulting, LLC
How do I make an inquiry?http://www.uts.edu.au/international/?inst=92 Bob Johnson Consulting, LLC
Can I inquire in my own language?http://www.utscn.prospectivestudent.info/ Bob Johnson Consulting, LLC
When are you visiting my country?http://www.international.unsw.edu.au/events-country/?country=&city= Bob Johnson Consulting, LLC
How do I work with education agents?http://www.monash.edu/study/international/agents/using.html Bob Johnson Consulting, LLC
Housing and living expenses?http://www.uio.no/english/student-life/ Bob Johnson Consulting, LLC
Final details for my first registration?http://oregonstate.edu/international/atosu/students/new/orientation Bob Johnson Consulting, LLC
Strong marketing examples… Social media sites… Bob Johnson Consulting, LLC
Facebook’s international presence…http://www.checkfacebook.com/ Largest use on June 1… Fast growth at end of May… Mexico Ecuador New Zealand Chile Uruguay Indonesia Venezuela Finland El Salvador South Korea • United States • Indonesia • United Kingdom • Turkey • India • Mexico • Philippines • France • Italy • Brazil Bob Johnson Consulting, LLC
Facebook for international students…http://www.facebook.com/universityofalberta Bob Johnson Consulting, LLC
6 student stories to Facebook…http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_7146470109 Bob Johnson Consulting, LLC
Students read, react, celebrate…http://www.facebook.com/studyattheuniversityofgothenburg?sk=app_2309869772 Bob Johnson Consulting, LLC
Twitter…http://twitter.com/#!/MalmoUniversity Bob Johnson Consulting, LLC
Blogs with video…http://www.kth.se/blogs/flmdf/ Bob Johnson Consulting, LLC
Summing up key points… • Find and eliminate things that don’t work on your website • Make tasks easy to do… • Reading your web pages • Finding academic programs and courses • Contacting people on your campus • Final arrival and registration steps • Increase student experience stories… • Blogs • Videos • Social networks Bob Johnson Consulting, LLC
Thank You!Customer Carewords in Higher EducationBob Johnson, Ph.D.Bob Johnson Consulting, LLCwww.bobjohnsonconsulting.combob@bobjohnsonconsulting.com Bob Johnson Consulting, LLC
Thank You!Customer Carewords in SwedenFredrik WackåWebbrådgivarenSverige ABwww.wpr.sefredrik@wpr.se Bob Johnson Consulting, LLC