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5 Of The Most Effective Marketing Strategies For Fashion Brand Promotion

Every fashion brand needs a good marketing strategy in place to help it stay ahead of its competition. A good strategy will not only help them stay afloat but also grow in this cutthroat competitive market. These tips can help.

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5 Of The Most Effective Marketing Strategies For Fashion Brand Promotion

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  1. 5 Of The Most Effective Marketing Strategies For Fashion Brand Promotion

  2. INTRODUCTION Every fashion brand needs a good marketing strategy in place to help it stay ahead of its competition. A good strategy will not only help them stay afloat but also grow as others flounder in confusion. The following tips can help.

  3. Have a Sound Mobile Presence Similar to online shopping, we are substituting keyboards for screens and are opting to browse the web on our smartphones rather than desktops. You should, therefore, get a responsive website that resizes content according to the screen. Not doing so will lead to subpar experience for your mobile users. Your focus should always be on providing a strong user experience to your mobile users. Otherwise, your brand is not going to survive in the long term.

  4. Social Media Marketing is a Must Social media marketing is an absolute must for fashion brands. Not only can you use it to connect with your audience and build a relationship with them, but you can also use certain platforms like Instagram to show off and promote your products.

  5. Influencer Marketing Is a Must As far as social media is concerned, some of the best fashion social media campaigns revolve around influencers. Influencers are people within your industry/niche with large fan followings and command attention. For e.g. one of the best ways to promote your clothing line is to get an influencer to Tweet pictures of him/her wearing some of your clothes or record an unboxing video of your products on YouTube and likewise.

  6. Leverage Customer Service with the latest Technologies Social media marketing is an absolute must for fashion brands. Not only can you use it to connect with your audience and build a relationship with them, but you can also use certain platforms like Instagram to show off and promote your products.

  7. Personalization is the Key 43% of purchases are influenced by personalised recommendations or promotions. And then, 75% of consumers want brands to personalise messages, offers and experiences. Also, note that your customers don’t just want personalised messages with their name; they want their whole experience with you to be personal. Influencers can help a lot in this aspect.

  8. And Finally, Have a Contest or Giveaway Whether it’s to promote a new product or celebrate a holiday, contests and giveaways are excellent ways of acquiring new customers and engaging with existing ones. Influencer marketing can again help a lot as far as contests and giveaways are concerned.

  9. Created by www.influglue.com

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