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As you set out to find and recruit influencers for your brand, here are the top characteristics every brand should look for when searching for a social media influencers.
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Introduction A true influencer is a person who has the power to persuade their audience because their actions and opinions are considered valuable. To be considered an influencer they must: Have an audience. Provide value. Be trusted. Here are the top characteristics of a good influencer that you should be aware of before going forward with an influencer marketing campaign.
They Are Trustworthy They are a trusted source of information with original thoughts and aren’t just retweeting stuff other people say.
They Are Engaging They regularly interact and engage with their followers. Engaging in real-time is extremely important these days.
They Are a Thought Leader An influencer is typically interested in just one main topic. They have a loyal following of readers. They actually interact and react to the interests of their audience, but they may not agree with them.
Their Words Have Impact They can often impact other influencers and buyers in a given space because of their knowledge and passion about the topic.
They Go To Their Audience They use the the same tools (usually Twitter, Facebook, Google+, Tumblr, Instagram) as the crowd. It may not always be the sites you are used to though. It may be private communities or bulletin boards.
Conclusion It’s the little details that are vital. Little things make big things happen. This is true about influencers as they build their big vision over time while crafting smaller projects along the way. Remember this before hiring one.
Created By www.influglue.com
