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BAILIE Dr. LIZ CAMERON M.A, D.Univ Chair – Culture & Sport Glasgow, Vice Chair – Glasgow City Marketing Bureau. Stavanger Innovation Summit, “Transforming City Regions”, June 2009. Where We Were. “GLASGOW – SECOND CLASS CITY” “NO VISION IN THE FACE OF URBAN DEVASTATION”.
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BAILIE Dr. LIZ CAMERON M.A, D.Univ Chair – Culture & Sport Glasgow, Vice Chair – Glasgow City Marketing Bureau Stavanger Innovation Summit, “Transforming City Regions”, June 2009
Where We Were • “GLASGOW – SECOND CLASS CITY” • “NO VISION IN THE FACE OF URBAN DEVASTATION”
‘Developing The Potential’ • McKinsey Report 1984 • ‘Economic Value Of Arts’ • Policy Studies Institute 1988
Early Interventions 1983 1983 1988 Burrell Glasgow’s Glasgow Garden Collection Miles Better Festival
Impact & Legacy “GLASGOW’S NO MEAN CITY ANYMORE” Wall St Journal “THE UGLY DUCKLING OF EUROPE HAS TURNED INTO A SWAN” Los Angeles Herald
Impact & Legacy • Capacity of cultural sector expanded • New creative opportunities unlocked • International contacts expanded • New arts organisations created • New venues created
Impact & Legacy : Infrastructure 1990 1990 1996 Tramway Glasgow Royal Gallery of Concert Hall Modern Art
Impact & Legacy : Events 1994 1996 1999 Celtic Connections Festival of Visual Arts UK City of Architecture & Design
Impact & Legacy : Infrastructure 2006Kelvingrove Art Gallery and Museum
Impact & Legacy : Infrastructure 2006City Halls
Developing a Year Round Major Events Programme
Where We Are • Glasgow attracts 2.8 million visitors per annum who generate £700 million for the local economy. • 31,000 people were employed in tourism related activities in Glasgow throughout 2005 and 2006, representing 17% of the total tourism workforce in Scotland. • Kelvingrove Art Gallery & Museum is Scotland’s most popular visitor attraction and the 14th most visited museum in the world.
Developing Creative & Cultural Industries • Dedicated Delivery and Audience Development • Supporting the infrastructure and developing audience • Dedicated Business Facilities • Film City at former Govan Town Hall, Wasps at the Briggait, Trongate 103, • new home for the Visual Arts in the Merchant City opens April 2009 • Tailored Business Development and Training Support… • Glasgow Film Fund, Glasgow Design, Internationalisation • Programmes, Trade Development, Targeting Technology • Major Themed Developments • Digital Media Campus, City Science Campus, Visual Arts Quarter
2007 Culture and Sport Glasgow formed • 10 – year Tourism Strategy launch • 2008 UNESCO City of Music • Trongate 103 • Riverside Museum • NISA and Velodrome • Arena at SECC
As Others See Us “Brimming with style and culture, Scotland’s biggest city is a revelation.”
BAILIE Dr. LIZ CAMERON M.A, D.Univ Chair – Culture & Sport Glasgow, Vice Chair – Glasgow City Marketing Bureau Stavanger Innovation Summit, “Transforming City Regions”, June 2009