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Business opportunities on the semantic Web Janne Saarela <janne.saarela@pro-solutions>

Business opportunities on the semantic Web Janne Saarela <janne.saarela@pro-solutions.com>. Overview. Business potential on Business-to-customer (B2C) Business-to-business (B2B) interfaces Requirements for content providers service providers end-users Action proposals for EC companies.

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Business opportunities on the semantic Web Janne Saarela <janne.saarela@pro-solutions>

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  1. Business opportunities on the semanticWeb Janne Saarela <janne.saarela@pro-solutions.com>

  2. Overview • Business potential on • Business-to-customer (B2C) • Business-to-business (B2B) interfaces • Requirements for • content providers • service providers • end-users • Action proposals for • EC • companies

  3. Business opportunities in B2C • Users of electronic services look for • configurability while being • independent on the type of content • Variety of content objects poses challenges: • can we write software that understands ~400 different file formats? • of course not: some of the formats encode little semantics (e.g. audio, video) • aren’t formats supposed to be only for presentation purposes for human beings? • human-consumption

  4. Business opportunities in B2C • Machine-consumption can be accomplished by: • remaining independent of the file formats • introducing metadata • metadata needs common ontologies i.e. shared vocabularies • Side note: marketing departments are not doing a wonderful job for XML when they say that ’everybody can invent their own element names’

  5. Business opportunities in B2C • Machine-understandability of information enables the ’Saarela curve’ interactivity time

  6. Business opportunities in B2C • Customers are used to interactivity at the office but morning and evening are rather spent ’relaxing’ • Examples: • deliver the financial news on home TV in the morning • deliver the calendar entries in to the car stereo system while driving to work • get shopping reminders from your home fridge • get news summaries on TV in the evening • Can I have all of the above without interactivity, please.

  7. Business opportunities in B2B • Ecommerce in B2B has so far consisted of • textual and numeric content for which XML has been a perfect match! • e.g. online transactions • Multimedia is getting associated with standardized metadata • Web (W3C) provides us today with Resource Description Framework (RDF) • next year ISO will deliver MPEG-7

  8. Business opportunities in B2B • Media sector: content sales over the Internet • business customers order for specific type of content both in format (e.g. text, graphics, images, audio, video) and in content (e.g. domestic, forestry, financial) • Example: a forestry company is interested in receiving notifications in real-time about all new content related to forestry in EU area

  9. Requirements for content providers • Understand the benefits of spending more time on generating metadata • e.g. in media sector the journalists need to understand the new way of working

  10. Requirements for service providers • Creation of new services that no longer operate on content but on metadata • E.g. news summaries are enabled by (who, where, when, what) type of metadata on videos • E.g. demonstration versions of new PC games are automatically notified to interested customers

  11. Requirements for end-users • End-user software is today a browser • whether an HTML browser or a Personal Digital Assistant (PDA) • Main observation: the browser only views data • could we integrate browser better with other applications? • could this integration benefit from metadata?(today the integration is typically done through MIME types e.g. application/pdf is managed by Acrobat Reader) • Take advantage of the available metadata with new tools

  12. Action proposal for EC • If EC cannot be asked to produce common vocabularies i.e. ontologies for different business areas • Can we ask for vocabulary tools (creation/maintenance?) development support?

  13. Action proposal for companies • In order to create common vocabularies • stay tuned to relevant interest groups (national/international) • participate in the interest groups • promote the shared vocabularies • Why? • in order to promote openness • in order to interoperate with other ’semantic systems’

  14. Summary • Business potential on • Business-2-customer (B2C) • Business-2-business (B2B) interfaces • Requirements for • content providers • service providers • end-users • Action proposals for • EC • companies

  15. Contact information <company name=”Pro Solutions Ltd.”> <email>info@pro-solutions.com</email> <uri>http://www.pro-solutions.com</uri> <address> <pobox>34</pobox> <region>Helsinki</region> <pcode>00131</pcode> <country>Finland</country> </address> <phone>+358 40 508 4767</phone> <fax>+358 42 508 4767</fax> </company> 15

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