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Thomaz Souto Corrêa Vice Chairman Abril Group

26 > 28 May 2003 34th FIPP World Magazine Congress Carrousel du Louvre - Paris. Opportunities for Cross-border publishing: New Frontiers. Thomaz Souto Corrêa Vice Chairman Abril Group. BRAZIL : AN OVERVIEW. BRAZIL, THE CENTER OF THE WORLD !. A 176 MM people, 39 MM readers market;

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Thomaz Souto Corrêa Vice Chairman Abril Group

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  1. 26 > 28 May 2003 34th FIPP World Magazine Congress Carrousel du Louvre - Paris Opportunities for Cross-border publishing: New Frontiers Thomaz Souto Corrêa Vice Chairman Abril Group

  2. BRAZIL: AN OVERVIEW

  3. BRAZIL, THE CENTER OF THE WORLD !

  4. A 176 MM people, 39 MM readers market; Indicators like GDP and GDP per capita, when measured in dollars, do not reflect the deep changes that affected the country in the past decade. The “Real” was devaluated in 1999 and today is 3 “Reais” to 1 Dollar. The 90’s — significant socio-economic changes: Inflation dropped from 1,600% to less than 10% per year; Above average growth of socio-economic segments B and C; Number of students in primary and secondary schools rose 50%; Illiteracy levels were reduced by more than 40%; These changes were followed by an explosion in the availability of services and technology in the past 5 years. BRAZIL: AN OVERVIEW Highlights

  5. BRAZIL, AN OVERVIEW SOCIAL ECONOMIC INDICATORS Population - Million Inhabitants Source: IBGE

  6. BRAZIL, AN OVERVIEW SOCIAL ECONOMIC INDICATORS Urban Population - % of Total Source: IBGE

  7. NATIONAL POPULATION Total Population: 176.128.497 Total Readers: 38.971.180 The South and Southeastern Regions represent 74% of total magazine sales Source: IBGE Marplan IVC

  8. BRAZIL, AN OVERVIEW GDP - US$ Billion Source: Brazil Central Bank Note: 1990 currency converted to Reais

  9. BRAZIL, AN OVERVIEW Per Capita Income - US$ Thousand Source: Brazil Central Bank

  10. BRAZIL, AN OVERVIEW 1621,0 Inflation - % Per Year Source: IBGE

  11. BRAZIL, AN OVERVIEW Social Classes - Percentage C CAGR : 1,7% B CAGR : 1,47% A CAGR : 0,47% Source: Brasil em Foco - IBGE

  12. BRAZIL, AN OVERVIEW SOCIAL ECONOMIC INDICATORS CHILDREN IN SCHOOL Students Enrolled In Primary and Secondary Schools - Million Source: INEP / IBGE

  13. BRAZIL, AN OVERVIEW SOCIAL ECONOMIC INDICATORS Illiteracy - % Population Source: IBGE

  14. BRAZIL, AN OVERVIEW TECNOLOGY DATA Cellular Phones - Million Source: ANATEL

  15. BRAZIL, AN OVERVIEW TECHNOLOGY DATA Telephones - Million Fixed Access Lines 38,6 38,8 Source: ANATEL

  16. BRAZIL, AN OVERVIEW TECHNOLOGY DATA Internet Users - Million Source: IDC / CSFB

  17. BRAZIL, AN OVERVIEW TECHNOLOGY DATA Computers - PCs Installed - Million Source: SIMENSEN ASS /FGV

  18. BRAZIL, AN OVERVIEW TECHNOLOGY DATA Cable TV - Million Source: ABTA

  19. BRAZIL: • THE MAGAZINE MARKET • Circulation • Advertising

  20. Market stable at + 410 million copies per year; Share of single copies sales and subscriptions also stable; With the end of a very high inflation rate, a new market was touched: popular magazines. BRAZIL: THE MAGAZINE MARKET CIRCULATION Highlights

  21. BRAZIL: THE MAGAZINE MARKET 1995 - 2002 Million Copies 413 415 406 363 331 319 308 302 Source: IVC - Dinap

  22. BRAZIL: THE MAGAZINE MARKET TOTAL OF TITLES Source: IVC - Dinap

  23. BRAZIL: THE MAGAZINE MARKET TOP 10 MAGAZINES Average Circulation Source: IVC - Dinap

  24. BRAZIL: THE MAGAZINE MARKET BREAKDOWN OF SEGMENTS 1995 - 2002 Thousand Copies Source: IVC - Dinap

  25. BRAZIL: THE MAGAZINE MARKET CIRCULATION MARKET WOMEN’S MAGAZINE: 1995 - 2002 Million Copies 164 158 158 123 109 69% 97 90 89 31% Source: IVC - Dinap

  26. Share of magazines is stable; Significant drop in total advertising expenditure, when measured in dollars, as a result ofthe devaluation of the “Real”. BRAZIL: THE MAGAZINE MARKET ADVERTISING EXPENDITURE Highlights

  27. BRAZIL: THE MAGAZINE MARKET ADVERTISING EXPENDITURE: 2000 - 2002 Reais - R$ - Million 9.859 9.636 9.323 Magazine Market Share 10,6% 10,6% 9,7% Source: Projeto Intermeios

  28. BRAZIL: THE MAGAZINE MARKET ADVERTISING EXPENDITURE: 2000 - 2002 US$ - Million 5.367 3.967 3.313 Dollar Rate: R$ 1,837 R$ 2,350 R$ 2,908 Source: Projeto Intermeios

  29. BRAZIL: THE MAGAZINE MARKET ADVERTISING EXPENDITURE: 2000 - 2002 US$ - Million 5.367 3.967 3.313 Dollar Rate: R$ 1,837 R$ 2,350 R$ 2,908 Source: Projeto Intermeios

  30. TOP ADVERTISING CATEGORIES - 2002 Reais - R$ - Million Source: Ibope Monitor/ Projeto Intermeios

  31. American and European Publishers Doing Business in Brazil

  32. INTERNATIONAL MAGAZINESIN BRAZIL Source: IVC - Dinap

  33. Foreign Investment A new law, approved in Congress, allows up to 30% of Foreign Capital in Brazilian Media Companies.

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