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A presentation by Koos Stauthamer Presentation number 2

Recruitment & Organising. A presentation by Koos Stauthamer Presentation number 2 Analysing potential membership, organising and recruitment opportunities Berlin, Germany 27 & 28 November 2010. Recruitment & Organising. Timeframe : 15:30 – 15:45 hrs Structure :

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A presentation by Koos Stauthamer Presentation number 2

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  1. Recruitment & Organising A presentation by Koos Stauthamer Presentation number 2 Analysing potential membership, organising and recruitment opportunities Berlin, Germany 27 & 28 November 2010

  2. Recruitment & Organising Timeframe: 15:30 – 15:45 hrs Structure: - Organisational responsibilities - Successful recruitment, than ready and relax? - Organisation visibility

  3. Recruitment & Organising • Already addressed: • First presentation about how are our unions organised New members & our recruitment strategy • This presentation is on how to keep your members happy • Third presentation how we organise our recruitment aspects

  4. Recruitment & Organising • Attracting members to stay a member of our unions:also a challenge!- As said before; soldiers base their membership on a cost-benefit analysis. They switch between unions! • However paradoxically members do not actually want to engage themselves in the work of the union • Again imported for us is: what do our members want?

  5. Recruitment & Organising • Successful recruitment, than finish and relax? • Never! • Reporting by the Recruitment Coordinator to the Union Chairman why members end their membership • Our back-office checks why somebody leaves they union. Feedback procedures.

  6. Recruitment & Organising Organisation AFMP/FNV & MARVER/FNV 2

  7. Recruitment & Organising • Organisation visibility :Stay on top of the market • Recruitment and promotion are closely linked to each other • Use your information position, use national newspapers • We promote and salute in our magazines and on the Websites 35 and 50 years memberships!

  8. Recruitment & Organising • Organisation visibility (internally the unions): 50 year membership Honorary members

  9. Recruitment & Organising • Organisation visibility (externally the union): • - Newspapers Wim's column • - www.hyves.nl- Facebook • - Wikipedia- Euromil

  10. Recruitment & Organising • Retaining existing members, by offering them: • - Monthly magazine Oplinie & The Marechaussee with interesting articles for all generations • Yearly a (small) present to all our members in the mission areas (around Christmas) • Development of special working conditions

  11. Recruitment & Organising • Retaining existing members, by offering them: • Promotion stands by the AFMP/FNV and MARVER/FNV during all major events in the Forces • Chairman and representatives of the board are present at major (military and political) events

  12. Recruitment & Organising Retaining existing members, promotion stands during Army Open Days. Open to the public!

  13. Recruitment & Organising Offering them at the promotion stand free raffle tickets for all members. They can win a mountain bike.

  14. Recruitment & Organising The promotion stand of the AFMP/FNV and MARVER/FNV. On the left is ElzeMulder, head of the Army section within the AFMP/FNV. In discussion with a AFMP/FNV member working at the NL Airmobile Brigade.

  15. Recruitment & Organising Promotion stand AFMP/FNV and MARVER/FNV during National Veterans’ Day 2010

  16. Recruitment & Organising The AFMP/FNV and MARVER/FNV present during the Military Navy Sail Weekend 2010.

  17. Recruitment & Organising Retaining existing members can be a challenge: - Many members do not want to be involved in Union activities. Why bother when somebody else takes care? - Motivating members and non-members to join union meetings

  18. Recruitment & Organising • Conclusion retaining existing members, by offering the same menu as to attract new members: • A monthly magazine and interesting articles on the Website. • Organising national meetings with a lunch and motivating agenda for all members! • - Media statements and interviews by the chairman on topics in the MOD and during missions

  19. Recruitment & Organising • Conclusion on retaining existing members: • Is the core business of the Union and its internal organisation • Retaining members is part of the recruitmentstrategy at board level • Monthly status about the fluctuation in numbers of members, reporting to the board 4

  20. Recruitment & Organising Conclusion on retaining existing members : The recruitment process is never ending! Last but not least: book your successes! Our motto: “Member service is not part of our job, it is our job! “ 4

  21. Recruitment & Organising - The End -

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