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Board of Trustees, Committee on Educational Policy November 15-16, 2011

Early Start Communication Plan Ephraim P. Smith, Executive Vice Chancellor and Chief Academic Officer Eric Forbes, Assistant Vice Chancellor, Student Academic Support. Board of Trustees, Committee on Educational Policy November 15-16, 2011. Early Start Theme. Phase 1: Organizing the Message.

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Board of Trustees, Committee on Educational Policy November 15-16, 2011

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  1. Early Start Communication PlanEphraim P. Smith, Executive Vice Chancellor and Chief Academic OfficerEric Forbes, Assistant Vice Chancellor, Student Academic Support Board of Trustees, Committee on Educational Policy November 15-16, 2011

  2. Early Start Theme

  3. Phase 1: Organizing the Message • Implementation Committee: clarifies and documents Early Start policies & practices • Defined computer support requirements • Engaged campus leaders in stratified meetings on Early Start • Separated campus-based from system-based communication requirements

  4. Phase 2: Structuring Public Awareness • AVP & Early Start campus leads kick-off meeting • CSU Counselor Conferences • System websites and videos • www.csusuccess.org • www.csusuccess.org/earlystart • Systemwide list of Early Start Opportunities

  5. www.csusuccess.org • SAT (encouraging early test taking) • ACT (encouraging early test taking)

  6. www.csusuccess.org/earlystart

  7. Early Start Course Listing Page

  8. Phase 3: Focus on Fall 2012 Freshmen Class • Collaborated with Public Affairs on Communication Plan • Goals • Increase understanding of Early Start as a step toward a college degree • Reach admitted students when they take EPT/ELM exams

  9. A Few Early Start Achievements • Postcard for counselors • YouTube Podcast on admission & Early Start • Completed outreach efforts & letter templates • Launched campus Early Start websites • EPT/ELM communication opportunities (English/Spanish flyers) • Facebook, Twitter and YouTube • Finally --- the SMARTPAGE http://www.youtube.com/csuco

  10. Early Start Smart Page

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