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• Define promotion. What does promotion do?

• Define promotion. What does promotion do? Promotion is communication techniques aimed at informing, influencing and persuading customers to buy or use a particular. Promotion involves communication about the product or service. • List two advantages for each. Advertising

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• Define promotion. What does promotion do?

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  1. • Define promotion. What does promotion do? • Promotion is communication techniques aimed at informing, influencing and persuading customers to buy or use a particular. • Promotion involves communication about the product or service.

  2. • List two advantages for each • Advertising • Wide coverage. • Control of message. • Personal selling • Selling on telephone. • Promotion on a person to person basis. • Sales promotion • High customer attention. • Persuasive impact.

  3. Merchandising • Merchandising materials can stimulate impulse purchases and higher per capita spending. • Provides support for advertising campaigns. • Public relations • Public Relation is often considered a highly credible form of promotion. • Public Relation’s key points of power rests with helping to establish credibility for a product, company, the minds of targeted customer groups by capitalizing on the influence of a third-party -- the media.

  4. Sponsorship • Increase sales of their products. • Free clothing and equipment or payment for wearing sponsor's clothing and using their equipment. • Direct Marketing • Focus limited resources on targeted promotion. • Relatively easy to measure response & success.

  5. • What is branding? Why brand? • The branding is the adoption of values, image, awareness, recognition, quality, features, benefits and the name for a product. • Because the brand(company) success, up to the famous and good public praise of it’s brand, so it’s very important to design a unforgettable logo, and the brand people will remember clearly.

  6. • List 5 products that have been branded so well that we interchange the brand with the product. • Nike (famous sports brand) • McDonald’s (famous fast food brand) • BMW (famous car brand) • Coco Cola (famous drink brand) • Louis Vuitton (famous luxury brand)

  7. From the 7 types of advertising. Pick 3. Explain them and provide examples (pictures or videos) for each • 1. Persuasive advertising • To encourage brand switching. Brand new Apple iPod Touch 4g TV Ad! Apple NEW iPad 3 Apple iPhone 4S

  8. 2. Pioneering advertising To introduce new product. 2012 Mercedes Benz SLS AMG Roadster commercial • 3. Competitive advertising • To point out differential advantages. • Cartier winter Tale.

  9. • List & define the 5 Ms of advertising. • Mission– objects. • Money - to pay to the campaign. • Message- to be delivered. • Media- choice of advertising media. • Measure- measure the impact.

  10. List 6 main advertising medias – provide 2 advantages for each • Two advantage for each: • Print media: The ad can be targeted appearing in what kind of magazine, that will decide what people see. • Television: The ad show on TV, will be seen by every age group. The ad’s show frequency is high. • Radio: The ad show on radio aim at drivers, most ad like insurance will show on radio. • Cinema: Therefore the big screen of cinema, the audience will remember the ad clearly. • Outdoors: Ad show on bus, sign, it’s the method that most people can see and it costs cheap than other. • Internet: Easy to see. Easy to transmission.

  11. List 6 main advertising medias – provide 2 disadvantage for each • Print media: Limited influence. Difficult to distinguish. • Television: Easy to forget. Very expensive. • Radio: Limited range. Lack of images. • Cinema: Only the people in the cinema can see the ad. It’s not public place. • Outdoors: Difficult to target the market. An inappropriate medium of some businesses. • Internet: Not effective as stand-alone strategy • Difficult to gauge impact

  12. • Find two good tv commercials on Youtube. Explain why they are good 2012 It’s Halftime in America – Chrysler I think this ad is the best one. It’s a two-minute tribute to America, with Clint Eastwood as our gristled cheerleader. It’s a great speech with even better delivery, and the closing lines at the end are inspiring. 2012 – Chevy Silverado This ad is talking about the “End-of-the-world references mixed with jabs at your competition…” The photography and overall look and feel of the ad is amazing. I love the music and the idea of this advertisement, shows how Chevy Silverado stronger.

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