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Business English 1

Business English 1. Instructor : Jimmy Tsao. Contents Ch.1. Introduction to Business English Ch. 2. Letter Formats Ch. 3. 7 C’s in Business Letters Ch. 4. Customers Ch. 5. Trading Proposal Ch. 6. Credit Enquiries and Replies

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Business English 1

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  1. Business English 1 Instructor : Jimmy Tsao

  2. Contents Ch.1. Introduction to Business EnglishCh. 2. Letter Formats Ch. 3. 7 C’s in Business LettersCh. 4. Customers Ch. 5. Trading ProposalCh. 6. Credit Enquiries and Replies Ch. 7. Agreement on Business Terms Ch. 8. General Terms and Conditions in BusinessCh. 9. Trading Enquiries

  3. Ch. 10. Offer and AcceptanceCh. 11. Sales PromotionCh. 12. Orders Ch. 13. ContractsCh. 14. Letter of CreditCh. 15.Marine Cargo InsuranceCh. 16.Ocean TransportationCh. 17.Shipping DocumentsCh. 18.Bill of Exchange

  4. Ch.19.Collection and Payment Ch.20.Claims and Adjustments • Ch.21.Regaining Lost Customers Ch.22.Establishment of Agencyship • Ch.23.Business Cable,Telex,and Fax Ch.24.Circular Letters • Ch. 25.Position Vacant &Position WantedCh. 26.Social Letters in Business • Ch.27. E-mail

  5. Ch.1. Introduction to Business English1.Definition: Business English is English used in business. It handles mainly all kinds of communication in domestic or international business, especially the correspondence regarding international trade.

  6. 2.Coverage: In addition to grammar and business writing, Business English covers domestic/international trade practice, business knowledge, fax, e-mail, trading terms, etc.

  7. 3.Purpose: The purpose of learning this Business English is to get basic letter-writing skills, trade knowledge and know-how, and business terms and to be able to use them in the business fields the learners are going to devoted to .

  8. Key Writing Skills---3 –Para. Structure: In Business English letter writing, it is important that the format of the body should be divided into three major paragraphs as follows: Introduction Information Action

  9. ABC Cosmestics Co.,LTD.3F-4 26 Min-Sheng E. Rd.Taipei, Taiwan 104 . Sept. 5,2012 XYZ Imports, INC235 Cheng-De BoulevardNew York, NY 12345USA Dear Sirs, We are pleased to receive your letter of August 31,2012 concerning our cosmetics. As requested , we enclose our latest catalogue and price list for your reference. We are sure that our products are excellent in quality and reasonalbe in price. As orders are rushing in, we would suggest you place your order without delay. We look forward to hearing from you soon.   Sincerely yours, _____________ Jimmy Tsao Manager

  10. 5. International Trade Procedure a. Exporters---- looking for Customers--- b. Importers c. Trade Proposal to --- d. Buyers or Suppliers e. Credit Enquiries --- f. Buyers or Suppliers g. Sales Promotion---to h. Enquiries i. Replies/Quotation Request j. Quotation/Counter-offer k. Acceptance/Order l. Sales confirmation/Opening L/C(Letter of Credit) m. L/C receipt/ Shipping Instruction n. Shipment and (EL)Export License o. S/O (Shipping Order)/Ins. p. Shipping Advice q. Negotiation(押匯), then get r. Customs Clearance(進口贖單)(its copies to the other side for them to do that there when reached) s. Follow-up Letters--- (取提單)Bill of Lading to get D/O(Delivery Order)小提單to get the products at harbor….t. Adjustment/Complaint…..

  11. 2.Clearness Using clear words and structures, instead of vague, obscure, And ambiguous ones, is essential to good business letter writing. (Word, *We will ship the computers ordered biweekly. --We will ship the computers ordered two times a week.) (Structure, * The toys were packed in our opinion poorly. --In our opinion, the toys were packed poorly.)

  12. 3. CorrectnessIn respect to correctness, there are 4 approaches: ( Correctness of Statement, Accuracy of Numerical Expression, Correct Use of Commercial Terms, Grammatical Correctness)(Correctness of Statement, *Our bikes are certainly the best on the market.-- Our bikes are solid in quality and attractive in design. They are enjoying good market.)(Accuracy of Numerical Expression,* The loan limit is US$100. --The loan limit is US$100 or less. )(Correct Use of Commercial Terms, * We offer US$2.50 FOB Taipei.-- We offer US$2.50 FOB Keelung.)

  13. 4.Concreteness • To give an exact picture in any statement is to the point. • (Adjective, * Our prices are the best.-- Our prices are the lowest on the market.) • ( Noun, * We expect to receive your reply.--We expect to receive your early confirmation of the order.) • (Number, *We will make shipment under your L/C.-- We will make shipment under your L/C No.BC-01. ) • ( Date, * You will receive our samples in due time.--You will receive our samples before June 10.)

  14. 7.Consideration • Trying to be in a customer’s shoes is essential in business communication. • The proper use of the “ You-Attitude” is necessary. Pay attention to use”You” more often than “We”. • The following are some examples: • (Use”You”instead of”We” , * We are pleased to announce that we will offer you a 5% discount.—You will be pleased to know that we will offer you a 5% discount. ) • ( Use”Your”instead of “Our”, *We insist on receiving our payment soon.—Your immediate payment is requested .)

  15. Questions • What are the 7 C’s in the skills of writing business letters? • 電子資料交換: Electronic data interchange (EDI) is the structured transmission of data between organizations by electronic means. It is used to transfer electronic documents from one computer system to another, i.e. from one trading partner to another trading partner. It is more than mere e-mail; it serves many other technical transmission purposes. It is broadly used in trade-related business.

  16. Chapter 4 Looking for customers • The sources which can help an exporter/importer find his customers are as follows: • Advertisement • Recommendation • Various Trade Organization • Show/Fair/Exhibition

  17. Advertisemen • Example 1 Importers ask some Magazine companies to advertise some ads. on it. • Oct.21, 2012 • Importer Magazine Co.,Ltd. • P.O.Box 5555 • Taipei, Taiwan, R.O.C. • Dear Sirs, • From TAITRA we understand that you are rendering the service of introducing foreign importers to the local exporters and manufaturers. • We are one of the leading importers of bicycles in the US with branches in 20 major cities of the world, such as London and Tokyo, and as the expansion of business requires we are quite interested in importing bicycles from Taiwan. • If you should kindly publicize our interest in your magazine, we would be very grateful. Your early reply in this matter would be highly appreciated. • Sincerely Yours, • ___________ • *TAITRA: Taiwan External Trade Development Council

  18. Recommendation • Example 2 • Oct.21,2012 •  The Trade Weekly News • The World Trade Center • Taipei, Taiwan R.O.C. • Through the courtesy of the TAITRA, we come to know that you are in a position to help the foreign importers get in touch with the local exporters. With this in mind, we are writing to request your kind assistance. • As one of the most reputable importers of electronic products in Australia, we have been engaged in this line of business for over 20 years and have been enjoying very good reputation for our products in the market here. We are anxious to find suitable and dependable suppliers for our electronic products. • We would, therefore, appreciate it very much if you should kindly make our request public in one of your publications. • Thank you in advance in this matter. • Sincerely yours, • ____________ • James Winston •  Manager

  19. Example 3 • Oct.21, 2012 • Formasa Shoes Co.,Ltd. • 222 Zhongshan N. Rd. Sec. 1 • Taipei, Taiwan R.O.C. • Dear Sirs, • For the past 5 years we have been importing your shoes and we have been quite satisfied with your quality and service. • As now our business is expanding rapidly and we are planning to include glassware items in our range, we should therefore be very much obliged if you would recommend some friends of yours who are able to supply glassware to us. For your information, our initial order will be around US$ 100,000. • We appreciate your cooperation in the past and are looking forward to hearing from you again soon. •  Sincerely yours, • _____________

  20. 3.Various Trade organizations • Example 4 • Oct.21, 2012 •  The Chamber of Commerce • Of Los Angles • Los Angles, CA. 90020 • U.S.A. • Dear Sirs, • We are a twenty-year-old manufacturer of furniture in Taiwan and in the past years have been exporting our products to Canada and South America on the west coast, we would appreciate it very much if you should kindly supply us with a list of reliable business firms in Los Angles area who are interested in importing our furniture. • For the convenience of your checking our credit standing, we refer you to the following bank for further details: • The Bank of Taiwan, Yuan-Shan Branch, • Taipei, Taiwan • Your kind assistance in this matter would be highly appreciated. • Sincerely yours, • ____________

  21. Example 5 • Oct.30, 2012 •  The TAITRA • 3-123, Keelung Rd., Sec.1, • Taipei, Taiwan, R.O.C. •  Dear Sirs, • We are interested in developing our trade in your market and would be grateful if you could kindly introduce us to the related importers in your country. • As a manufacturer of leather goods we have been established for over ten years and have won good reputation for our unique design and excellent quality. • For information about our credit standing, please refer to the following: • The Bank of America • Los Angeles Branch, • Los Angeles, CA.90020 • USA • Your kind assistance in this matter would be highly appreciated. • Sincerely yours, • _____________ • James Winston • Manager

  22. 4. Show/Fair/Exhibition • April 12,2012 The Italian Business Association Milan, Italy • Dear Sirs, • It has been our honor and pleasure to meet your group in the yearly Sporting Goods Exhibition held in Taipei. • We are one of the leading and reputable expoters and manufacturers of sporting goods in Taiwan and our products have been exported to America, Canada, and Australia. As we are developing our market to Europe, especially Italy, we should • be grateful if you would kindly send us a list of importers in your country who are interested in importing our first-rate sporting goods. • Your early sending us the above list would be much appreciated. • Sincerely yours,

  23. Questions • What are the sources which can help an exporter/importer find his customers? • What are the trade organization which can help an exporter/importer develop his trade in Taiwan? Give one example. • Why does a company supply trade references? • When a company introdues itself, what are the points to be included? • Letter-writing • As an importer of toys in the U.S., write your letter to the Taipei Chamber of Commerce to ask them to recommend potential exporters. • Trade-Van關貿網路1996/7/1成立 • http://www.tradevan.com.tw/web/gurst/abouttv

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