Canada's Top 10 CEOs Making Waves in 2024

3. Leadership is not about titles, positions, or owcharts. It is about one life inuencing another. J O H N C . M A X W E L L www.insightssucccess.com

5. he adage, "Every time you make the hard, correct decision, you become a bit more T courageous, and every time you make the easy, wrong decision, you become a bit more cowardly," captures the foundation of leadership in the current versatile business environment. For CEOs, the choices they make not only define their personal integrity but also shape the culture and trajectory of their organizations. Making tough decisions often involves navigating uncertainty, facing backlash, or sacrificing short-term gains for long-term benefits. A courageous CEO who prioritizes ethical considerations, invests in employee welfare, or embraces innovation fosters a culture of resilience and accountability. Such TheCourageousCEO decisions inspire teams to take calculated risks, leading to a more agile and forward-thinking organization. Conversely, opting for the easy way out—whether it's avoiding conflict, cutting corners, or prioritizing immediate profits—can cultivate a culture of fear and complacency. This cowardly approach stifles creativity and discourages employees from voicing their ideas or concerns, ultimately hindering growth and innovation. Lastly, the choices made by a CEO resonate throughout the organization. By consistently choosing courage over convenience, leaders can cultivate a thriving, courageous company poised for success. Highlighting such prominent CEOs in this field, Insights Success, in its latest edition titled "Canada's Top 10 CEOs Making Waves in 2024," features leaders who have demonstrated exceptional courage and vision in their respective industries. These individuals not only navigate challenges with integrity but also inspire their teams to pursue excellence and innovation. Have a wonderful read ahead!

6. Creds sales@insightssuccess.com August, 2024 Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com www.twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on : RNI No.: MAHENG/2018/75953 Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

7. Company Featuring Descrip?on Ajay Kochhar is a pioneering entrepreneur in the clean energy Ajay Kochhar Li-Cycle Corp sector, focused on advancing sustainable lithium-ion ba?ery recycling solu?ons to support a circular economy and reduce li-cycle.com CEO environmental impact. Ar? Chawla is a visionary in the financial services sector, World Financial Group passionate about empowering individuals through innova?ve Ar? Chawla worldfinancial financial solu?ons and fostering a culture of inclusivity and CEO group.com growth. Dan Myerson is a forward-thinking entrepreneur focused on advancing mining technologies, dedicated to responsible Dan Myerson Foran Mining resource extrac?on and fostering community engagement in CEO foranmining.com the industry. Jennifer Bernard is a compassionate advocate for children's health, dedicated to improving healthcare access and SickKids Founda?on Jennifer (Laughton) Bernard outcomes for young pa?ents through innova?ve programs sickkidsfounda?on.com CEO and community partnerships. Luigi Ferrara is an educa?onal innovator, dedicated to fostering crea?vity and cri?cal thinking in students, while George Brown College Luigi Ferrara promo?ng collabora?on between academia and industry for georgebrown.ca CEO real-world impact. Ma?hew Hornor is a resourceful leader in the mining industry, recognized for his commitment to sustainable Maple Gold Mines Ma?hew Hornor prac?ces and driving value through strategic explora?on and maplegoldmines.com CEO development ini?a?ves. Michael Lindsay is a strategic thinker in infrastructure development, known for his commitment to enhancing public Michael Lindsay Infrastructure Ontario services and driving economic growth through innova?ve CEO infrastructureontario.ca project management. Nusaibah leads a culturally diverse team, delivering SABS&RAY INTERIORS Nusaibah Rashid personalized, interna?onal-level interior design solu?ons to sabsray.com CEO clients in the U.S. and Pakistan. Paula Fortune is an entrepreneur dedicated to crea?ng sustainable air quality solu?ons, commi?ed to developing Paula Fortune ClearAir Device Ltd technologies that improve environmental health and enhance Founder and CEO clearairdevice.ca everyday living. Todd Baker is a strategic leader known for his innova?ve ArcelorMi?al Todd Baker approach in the automo?ve industry, focusing on advanced Tailored Blanks President and CEO steel solu?ons to enhance vehicle safety and performance. arcelormi?al.com

8. C O V E R S T O R Y 08. Todd Baker Driving Growth and Impact in the Automotive Sector

9. P R O F I L E S Arti Chawla Navigating Financial Landscapes 16. with Con?dence Dan Myerson Working Towards Building a 20. Decarbonized Society Matthew Hornor Enriching Canada's 28. Golden Heritage A R T I C L E S Collaborative Leadership Paula Fortune in the C-Suite: Fostering Transforming Health, Sustainability, 24. Cross-Functional and Safety with a 32. Alignment for Digital Client-centric Approach Transformation From Vision to Execution: C X O How CEO Coaches 36. Help Startups Stay The Evolution and on Track? Success of Pi Pharma 40. Intelligence: An Insightful The CEO as Storyteller Journey with Founder Communicating the 44. Digital Transformation Nusaibah Al-Jaloudi Vision to Stakeholders

10. V E R CO S T R Y Driving Growth and Impact in the Automotive Sector AMTB stands as an industry leader in innovation," highlighting the company's pioneering processes, products, and technologies that set it apart in the marketplace, driving the automotive industry forward.

11. Todd Baker President and CEO ArcelorMi?al Tailored Blanks

12. Canada's Top 10 CEOs Making Waves in 2024 Pioneering Innovation in Industry! Driving Automotive Innovation he automotive industry stands as a dynamic arena ArcelorMittal Tailored Blanks (AMTB) pioneered the shaped by continual technological advancements, introduction of innovative partial ablation technology in T shifting market trends, and evolving consumer North America. This patented advancement enables the demands. Within this dynamic context, individuals like fabrication of laser-welded blanks using Press Hardened Todd Baker have emerged as pivotal figures, driving Steel. The utilization of Press Hardened steel grades innovation and steering companies toward growth and empowers automakers to produce vehicles that are stronger, lighter, more environmentally friendly, and safer. success. Todd Baker, renowned for his exceptional leadership Building upon the adoption of press-hardened steel, AMTB abilities and strategic acumen, has played pivotal roles in has also introduced new part types such as Door Rings to various organizations within the automotive sector. His the market. These components simplify and consolidate professional journey commenced with a foundation of parts within a car body, enhancing strength, reducing academic excellence, culminating in a deep understanding weight, and lowering manufacturing costs. Door Rings, of business dynamics, particularly within the automotive situated around the door opening, assist automakers in and financial spheres. Notably, Todd's tenure at Magna meeting stringent crash standards, including the IIHS International highlighted his commitment to advancing the Narrow Offset crash requirement. industry, where he spearheaded transformative projects and honed his expertise in automotive manufacturing. In addition to its innovative processes and products, AMTB has introduced the latest generation of manufacturing Transitioning to his current role, Todd initially served as the systems to the market. These systems facilitate the Director of Finance and Administration before ascending to production of press-hardened steel parts with cutting-edge his current position as President and CEO of welding and inspection capabilities, further enhancing ArcelorMittalTailored Blanks, a position he has proudly manufacturing efficiency and reducing costs. held since 2010. In summary, AMTB stands as an industry leader in Navigating Success innovation, offering pioneering processes, products, and technologies that drive the automotive industry forward, In his leadership journey, particularly within the dynamic setting it apart in the marketplace. automotive industry, two fundamental principles have played a crucial role for Todd Baker. Firstly, he emphasizes Driving Sustainability and Innovation the significance of assembling the right team. Todd prioritizes the formation of a diverse group comprising ArcelorMittal Tailored Blanks (AMTB) actively contributes individuals with unique perspectives, skills, and a shared to ArcelorMittal's sustainability objectives by incorporating dedication to excellence. This fosters a dynamic cutting-edge technologies and materials that promote environment conducive to innovation and collaborative environmental responsibility. The company is committed to problem-solving. developing lightweight yet high-strength steel solutions, thereby optimizing resource usage throughout the Secondly, Todd underscores the importance of manufacturing process. By prioritizing material efficiency and sustainability in its operations, AMTB supports comprehending and fulfilling customers' needs better than any competitors. Continuously asking, "What unique value ArcelorMittal's overarching mission to reduce its environmental impact. can we provide?" ensures a customer-centric approach, allowing the company to remain ahead of the curve by delivering solutions that not only meet but surpass The tailored blanks technology utilized by AMTB not only expectations. By merging a cohesive, robust team with an enhances vehicle crash performance but also plays a focus on addressing customers' evolving needs, Todd has significant role in reducing emissions within the automotive successfully navigated the intricacies of the automotive sector. Through the utilization of advanced materials and industry, driving sustained success. precise engineering, AMTB aids automotive manufacturers in producing lighter and more fuel-efficient vehicles. By advocating for the adoption of sustainable and energy-

13. efficient solutions, AMTB directly contributes to One significant trend is the escalating demand for ArcelorMittal's objectives of reducing carbon emissions lightweight materials within the automotive sector, aimed at enhancing fuel efficiency and reducing emissions. AMTB is throughout the value chain. at the forefront of addressing this trend by specializing in Furthermore, AMTB actively engages in collaborations tailored blanks technology. By crafting customized with automotive manufacturers, research institutions, and solutions that optimize the weight and strength of steel other stakeholders. This collaborative approach fosters the components, AMTB actively contributes to the ongoing exchange of ideas, accelerates innovation, and ensures that endeavor in the automotive industry to produce lighter, AMTB's solutions align with the evolving needs of the more fuel-efficient vehicles. automotive industry. Such partnerships not only bolster the success of AMTB but also contribute to ArcelorMittal's Furthermore, the automotive industry is experiencing a collective innovation goals. notable shift towards electric vehicles (EVs). AMTB acknowledges this trend and tailors its offerings to support Shaping the Future the distinct requirements of EV manufacturers. Tailored blanks technology emerges as an ideal solution for In the swiftly evolving landscape of the steel and fabricating components that meet the specific structural and automotive industries in North America, several pivotal safety needs of electric vehicles, thereby contributing to the trends are shaping the future. ArcelorMittal Tailored Blanks broader electrification movement. (AMTB) strategically positions itself to navigate these changes, maintaining a leading edge and contributing to the The adoption of advanced manufacturing technologies, transformation of these sectors. including automation and digitization, is reshaping the steel and automotive industries. AMTB capitalizes on these technologies to enhance its production processes, ensuring

14. Advanced manufacturing technologies play a transformative role in shaping the future of the automotive sector. efficiency, precision, and the capability to meet the demands Furthermore, the integration of advanced technologies of modern manufacturing. By embracing innovation, fosters innovation in vehicle connectivity and AMTB maintains competitiveness in an industry that electrification. As the automotive sector transitions towards increasingly values technological advancements. electric vehicles and autonomous driving, advanced manufacturing technologies play a crucial role in Lastly, the ability to adapt to shifting market conditions is developing the intricate systems and components required for these cutting-edge applications. paramount. AMTB emphasizes resilience by remaining agile and responsive to industry shifts. The company continually evaluates market dynamics, customer In essence, advanced manufacturing technologies, including requirements, and technological advancements, enabling it laser-welded applications, serve as catalysts for a paradigm to adjust its strategies and offerings accordingly. shift in the automotive sector, contributing to the creation of safer, more efficient, and environmentally conscious Transforming Automotive Manufacturing vehicles while driving continuous innovation in the industry. As a leader in this space, Todd Baker and his team As a leader in laser-welded blanks applications, Todd Baker remain committed to staying at the forefront of these envisions advanced manufacturing technologies playing a technological advancements, shaping the future landscape transformative role in shaping the future of the automotive of the automotive sector and driving positive change. sector. The integration of cutting-edge technologies, such as laser-blank, is poised to revolutionize the way vehicles are Navigating Crisis designed, manufactured, and performed, enabling During his tenure as President and CEO, Todd Baker faced unprecedented levels of precision, efficiency, and two significant challenges: the 2008 financial crisis and the innovation. 2020 COVID-19 pandemic. Both events tested the resilience and core value of "We win together, and we lose Advanced manufacturing technologies significantly contribute to the evolution of vehicle design by allowing together." In 2008, when two of the three North American the creation of complex and customized components with auto manufacturers declared bankruptcy, the company enhanced structural integrity. Laser-welding, specifically, collaborated closely with stakeholders, including facilitates the production of tailored blanks, optimizing employees, suppliers, banks, governments, and ownership, material usage and leading to lighter, more fuel-efficient to reduce costs and conserve cash. vehicles. Similarly, during the COVID-19 crisis, operations had to be Moreover, these technologies enhance the overall shut down for an extended period. Once again, the company manufacturing process by improving automation, reducing relied on collective strength and commitment to navigate production times, and minimizing errors. The adoption of the uncertain times. In both instances, not only did the robotics and artificial intelligence contributes to increased company survive, but every sacrifice made by stakeholders efficiency, cost-effectiveness, and consistent product during the crisis was repaid afterward. These experiences quality. underscored that challenges and crises reveal the true character of a company and its leaders, and Todd is proud In terms of sustainability, advanced manufacturing of how they stood together and emerged stronger. technologies enable the development of environmentally friendly practices within the automotive industry. The Driving Growth and Impact ability to precisely engineer components, optimize material usage, and streamline production processes aligns with the During his leadership at AMTB, Todd Baker took particular growing emphasis on eco-friendly manufacturing practices pride in the company's growth, emphasizing its meaningful and reduced environmental impact. impact. The expansion has not only led to increased scale

15. core purpose of "Driving a safer and greener tomorrow." Recognizing the automotive industry's continuous pursuit of enhancing vehicle safety and sustainability, Todd acknowledges that steel remains the most cost-effective material to achieve these objectives. With ArcelorMittal's steadfast commitment to research and development, AMTB is poised to innovate and devise new solutions aligned with its core purpose. In the forthcoming years, AMTB anticipates evolving through technological advancements, broadening its product offerings, and fortifying partnerships within the automotive industry. The company's focus will persist in delivering high-quality, sustainable steel solutions that contribute to the production of safer and greener vehicles, ultimately benefiting both society and the environment. Building Trust Outside of his professional role, Todd Baker's personal values and philosophies revolve around building long-term relationships and upholding a reputation for being open, honest, and fair. He firmly believes that every industry is small, and individuals will consistently encounter the same people in different roles and companies. Consequently, one's reputation will accompany them wherever they go, making it crucial to be intentional about crafting a reputation that authentically reflects one's character. This approach has served as a cornerstone of Todd's success, as it cultivates trust and respect, which are invaluable assets in any professional endeavor. Strategic Career Development One piece of advice that has significantly influenced Todd Baker's career journey is the importance of being but has also resulted in the creation of hundreds of well- intentional about the experience and knowledge needed to paid jobs, offering employees stable and rewarding careers. achieve goals. Early on, he learned to prioritize roles that Moreover, AMTB's contributions to the automotive industry would provide the specific skills and insights required for have been significant, with millions of cars on the road his career aspirations. Equally important is the culture of containing its parts. These components have played a the company chosen to work for. A supportive and aligned crucial role in enhancing vehicle safety and environmental company culture can be a crucial factor in career sustainability, aligning with the company's commitment to development and overall job satisfaction. This approach has innovation and sustainability. Todd regards this growth and guided Todd in making strategic career decisions and has the positive changes it has brought about as the been instrumental in his growth and success. achievements he holds with the utmost pride. Driving Safety and Sustainability As President and CEO of ArcelorMittal Tailored Blanks Americas (AMTB), Todd Baker envisions solidifying the company's position as an industry leader in fulfilling its

16. , , , , Success is not the key to happiness. Happiness is the key to success. Ify ou love whaty ou are doingy , ou wi be successful. - Epictetus

18. Canada's Top 10 CEOs Making Waves in 2024 Arti Chawla Navigating Financial Landscapes with Condence ttaining financial security and peace of mind is a , ,, , fundamental objective for individuals, families, A and businesses. It denotes a condition in which individuals can adeptly navigate the intricacies of financial We follow a unique business model, landscapes, having the assurance that resources are readily leveraging a network of independent available to address both immediate requirements and associates who offer comprehensive unexpected challenges. ?inancial solutions, including insurance, investments, and retirement planning. World Financial Group has been a trusted partner in assisting numerous individuals and families in attaining financial security through comprehensive life insurance, retirement, and wealth-building strategies. The company is enthusiastic about extending its guidance to groups and the pursuit of a fulfilling professional journey, she individuals seeking financial empowerment. encountered the limitations of the conventional 9-5 work structure, prompting a search for a more personally Arti Chawla, the CEO of World Financial Group, takes rewarding path. pride in not only educating clients but also crafting customized strategies tailored to their specific needs. By Navigating through challenges in various occupations, Arti imparting valuable insights into products and opportunities, eventually discovered her niche in the real estate industry. she believes in empowering individuals to shape their Within a remarkably short span of two years, she emerged financial goals, allowing them to concentrate on what as a top producer, achieving notable success and securing a matters most – creating a better life for themselves and their respectable livelihood, with earnings exceeding $250,000 in loved ones. real estate transactions. Navigating through Challenges Arti stands out as an individual adept at navigating diverse industries with finesse and strategic insight. As a real estate Having immigrated to Canada two decades ago with broker, she established a significant presence in the thriving aspirations of building a prosperous career, Arti Chawla domain of property transactions with RE/MAX. Not content found herself quickly adapting to the Canadian system. In with resting on her laurels, she embarked on a 16 August, 2024 www.insightssuccess.com

19. Ar? Chawla CEO World Financial Group

20. transformative venture into the financial industry with Customer-centric Approach World Financial Group. In the insurance industry landscape, technological A Journey of Resilience and Adaptability advancements play an instrumental role in shaping a more dynamic, efficient, and customer-centric approach. As Today, as the CEO of World Financial Group, Arti Chawla technology continues to progress, World Financial Group continues to bring her wealth of experience and expertise to (WFG) is poised to witness further innovations that enhance the forefront. Her journey exemplifies a resilience and its capacity to manage risks and effectively address the adaptability that has not only propelled her personal success evolving needs of its clients. but has also contributed to the growth and innovation within the industries she has ventured into. Arti Chawla, having recently achieved the CEO level with an income exceeding $500,000, provides valuable advice to Motivated by a deep-seated desire to protect individuals, all in the financial sector. Her counsel emphasizes the families, and businesses from unforeseen risks and importance of staying curious and humble in the dynamic uncertainties, Arti Chawla, the CEO of World Financial world of finance. She underscores the significance of Group (WFG), draws inspiration from the mission to continuous learning as a fundamental asset and encourages provide financial security and peace of mind to clients. She professionals to embrace challenges, learn from is dedicated to assisting clients in navigating the complex experiences, and always prioritize the best interests of landscape of insurance products, ensuring that they can clients. make informed decisions about their financial well-being. Testament to the Power of Perseverance Creating a Unique Approach to Financial Services Arti’s advice extends to the core values of integrity, Under Arti Chawla’s leadership, World Financial Group emphasizing that trust is built on maintaining the highest offers a comprehensive range of financial products and ethical standards in all dealings. Building strong services through its extensive network of independent relationships, both within the industry and with clients, is associates. These offerings include Life Insurance, highlighted as essential. She reminds professionals that success is a gradual process requiring patience and a long- Retirement Planning, Investment Products, and Education term perspective. Arti emphasizes adaptability and Savings Plans for children. innovation, urging individuals to embrace change, stay Setting itself apart from other financial services companies, agile, and leverage technology to their advantage. World Financial Group (WFG), under Arti Chawla’s guidance, boasts a distinctive business model. The company In her leadership role as a woman, Arti Chawla recognizes places a strong emphasis on financial education, that her success contributes to breaking gender barriers and recognizing its fundamental role in empowering clients to serves as an inspiration to others. Her achievements reflect make informed financial decisions. Additionally, WFG is not only individual accomplishment but also the potential committed to fostering entrepreneurship, creating a unique for diverse leadership within the industry. As she continues approach to financial services that goes beyond to drive success at the CEO level, Arti’s journey becomes a conventional models. testament to the power of perseverance, adaptability, and a commitment to excellence. In her role as CEO, Arti Chawla demonstrates a commitment to these principles, driving World Financial Group’s mission to provide comprehensive financial solutions while prioritizing financial education and fostering a spirit of entrepreneurship within the organization. 18 August, 2024 www.insightssuccess.com

21. Success is not how high you have climbed, but how you make a positive difference to the world. - Roy T. Bennett

22. Canada's Top 10 CEOs Making Waves in 2024 Dan Myerson 20 August, 2024 www.insightssuccess.com

23. 21 August, 2024 www.insightssuccess.com

24. 22 August, 2024 www.insightssuccess.com

25. 23 August, 2024 www.insightssuccess.com

26. 24 August, 2024 www.insightssuccess.com

27. Coaborative Leadership in the C-Suite: Fostering Cro?-Functional Alignment for Digital Transformation n an era characterized by rapid technological advancement and shifting market dynamics, I digital transformation has emerged as a top priority for organizations across industries. This transformation is not merely about adopting new technologies; it requires a fundamental change in organizational culture, processes and leadership styles. At the heart of this change is the need for collaborative leadership within the C-suite, where executives must work together across functions to drive alignment and achieve strategic objectives. The Changing C-Suite Environment In the past, the positions in the C-suite were more specialized, with each executive concentrating mostly on one area, such as technology, marketing, operations, or finance. But the complexity of digital change necessitates a more comprehensive strategy. The boundaries between these roles have become more hazy due to the development of technologies like cloud computing, big data analytics and artificial intelligence, which has forced C-suite executives to adopt a collaborative attitude. The Chief Information Officer (CIO) is no longer the only person with the last say when it comes to technological decisions. Rather, the whole leadership group needs to participate in digital 25 August, 2024 www.insightssuccess.com

28. projects, understanding that technology making sure that other executives are These technologies have the potential affects every facet of the company. To aware of their responsibilities in the to yield insightful data that boosts customize client experiences, for process of digital transformation since customer satisfaction and operational instance, the Chief Marketing Officer they are the main creator of the effectiveness. Nevertheless, the C-suite must work together to realize these (CMO) needs to grasp data analytics, organization's vision. A strong digital while the Chief Financial Officer transformation vision from the CEO advantages, actively participating in (CFO) needs to assess the financial may encourage and inspire the conversations about data strategy and how it affects their individual roles. effects of digital expenditures. Because executive team to focus their efforts on of this interdependence, conventional achieving shared objectives. leadership philosophies must give way To sum up, successful digital transformations and the promotion of to a more cooperative one. In addition, the CEO needs to promote an innovative and flexible culture. This cross-functional alignment depend on The Cross-Functional Alignment entails motivating leaders to try out collaborative leadership in the C-suite. C-suite executives need to adopt a Requirement novel concepts, welcome change, and grow from their mistakes. The capacity more integrated leadership style and go Cross-functional alignment is to change course and adapt tactics is beyond traditional leadership silos as necessary for the successful their firms negotiate the complexity of essential in a setting that is changing implementation of digital quickly. By combining resources and the digital ecosystem. The chief transformation. This alignment entails expertise to react swiftly to new trends executive officer can steer their firm interaction with middle management toward success in the digital age by and problems, a cooperative C-suite and front-line staff in addition to can support this agility. placing a high priority on open collaboration among C-suite communication, cultivating an executives. When executives from innovative culture, and stressing data Highlighting technology and data as various departments work together, essential skills as a fundamental skill. Ultimately, C- they may take use of the various suite leaders' ability to collaborate and viewpoints and specialties that they use their combined abilities to develop Data is frequently referred to as the have, which results in more creative new oil in the digital age. C-suite a unified plan that advances the ideas and a comprehensive approach to executives need to make data company will determine whether or not problems. digital transformation projects are management and analytics top priorities if their companies are to successful. The C-suite executives need to create realize their full potential. This entails an environment of open developing a data-driven culture across communication in order to support this the entire company in addition to alignment. Leaders from different making the appropriate technology functions can debate digital strategies, investments. exchange best practices, and examine potential obstacles at regular meetings. To develop data products and To make sure that everyone is aware of marketplaces that democratize the organization's digital goals, the information access, C-suite executives CEO may, for example, start weekly should collaborate. Organizational planning discussions with the CIO, leaders may foster creativity and CMO, and COO. This degree of enable employees to make well- involvement increases confidence informed decisions by providing teams between leaders and improves with easy access to data. For instance, transparency, which makes it possible while the CFO evaluates financial data for them to collaborate more to support investment decisions in new successfully. technologies, the CIO may work with the CMO to produce customer insights The CEO's Responsibility in that inform marketing plans. Promoting Collaborative Leadership Moreover, companies that effectively In the C-suite, the CEO is a key player incorporate data into their decision- making procedures are in a better in coordinating collaborative position to take advantage of machine leadership. The CEO is in charge of establishing clear expectations and learning and artificial intelligence. 26 August, 2024 www.insightssuccess.com

29. Leadership is not about being in charge, Its about taking care of those in your charge. - Simon Sinek

30. Canada's Top 10 CEOs Making Waves in 2024 Ma?hew Hornor 28 August, 2024 www.insightssuccess.com

31. 29 August, 2024 www.insightssuccess.com

32. 30 August, 2024 www.insightssuccess.com

33. Cairo, , From the bustling streets of to the historic cities along the Nile, Egyptian entrepreneurs are building the future, one business at a time. www.insightssuccess.com

34. Canada's Top 10 CEOs Making Waves in 2024 Paula Fortune Transforming Health, Sustainability, and Safety with a Client-centric Approach he COVID-19 pandemic has created global concerns for sustainable health, complicated by T reduced food security and hampered supply chain. I've committed my career to implementing This state of unrest is long-standing and has us seeking and and managing initiatives to promote applying new measures to stay healthy at home, work, and societal advancements so my fascination in the community. with clean technology is a natural ClearAir Device, founded in 2018, stemmed from a deep progression. concern for a close friend who faced a cancer diagnosis. Extensive research directed to ozone therapy as a demonstrated eradicator for cancer cells and other complex diagnoses. The clinical reports and testimonies were and more sustainable future. Career is still, therefore, still inspiring enough to promote the proof of concept that ozone focused on helping people. kills 99.99 % of water and air-borne viruses. Our humble journey began in 2018 when a family member ClearAir Device was incorporated during the 2021 COVID- received a life-altering diagnosis. Fuelled by the desire to 19 pandemic. This timing was ideal as the EPA, FDA, explore alternative health options, we embarked on a USDA, and Health Canada relied on ozone technology as research mission. Several studies quantified the an effective disinfection against the novel coronavirus contaminants in our soil, food, and water as contributors to (SARS-CoV-2). compromised health, so our journey to reduce the intake of toxic loads began. We had the privilege of interviewing Paula Fortune, Founder and Operations Sales Manager of ClearAir The major question is: How do we remove contaminants Device. Paula reflected on her pre-pandemic career and and toxic loads from food and water? Stabilized Aqueous how she leveraged over a decade of upper management Ozone – a form of ozone water that is safe to use daily and capacities to manage and implement social inclusion and in occupied spaces. Medical & FDA reviews demonstrate family intervention programs to advocate and support its efficiencies in water & food sanitization and killing and decentralized populations. controlling SARV-CV19. Below are the highlights from the interview: We were encouraged to find clinical reviews published by the National Library of Medicine (NCBI), which proved O3 Kindly brief our readers about yourself and your or Ozone as effective, regulatory bodies approved, and with professional journey. zero side effects. Societal advancements have always driven my career Based on the testimonies and scientifically backed reports, journey. The spirit of service drives me, and I’ve always we looked for local places to purchase the units and been fascinated by health, science, and how to maximize discovered that most were ozone gas only. They were positive outcomes, which led me to explore ozone expensive, bulky, and primarily designed for industries such technology. as hospitality, food services, hotels, and healthcare. This was impractical for daily use at home, work, or traveling. Clear Air Device is driven by a passion for science and a vision to harness ozone technology for a cleaner, healthier, 32 August, 2024 www.insightssuccess.com

35. Paula Fortune Founder/CEO ClearAir Device Ltd

36. Currently, in Italy, ozone can be used exclusively as a sanitizer. It is being reviewed by the European Environment Agency / Switzerland for use as a biocide, in disinfection food and animal feeds, drinking water, and as a preservative for liquids under the Biocidal Products Regulation (BPR) of ECHA. In a CDC study, the antimicrobial effects of P< 0.05) ozonated water proved to *instantaneously kill Salmonella typhimurium/Escherichia coli, Typhimurium, E. coli, Pseudomonas-aeruginosa, Candida albicans and Zygosaccharomyces bailii cells and Yersinia enterocolitis, alike (National Institute of Health Gov). As Regulatory bodies emphasize eco-friendly and effective cleaning solutions, our suite of innovative cleantech devices offers access to clinically informed, cost-saving ways to stay safe from infection at home, work, and in the community. What was your inspiration to step into the industry that you are now serving? There exist around 3,200 different types of parasites that can be found in the air we breathe, the water we drink, and the food we consume. Escherichia coli (E. coli) and Limited access to such a critically important resource left us salmonella can endure on clothing for several weeks. frustrated and worried about the steps we could take to Pesticides that are toxic and present in our food are known enjoy these clinically informed benefits. We were pretty to be cancerous and have adverse effects on our disappointed by a couple of the units we purchased but have reproductive, immune, and nervous systems. The FDA has other teams that have lasted for years, so I’ve become deemed ozonated water safe for consumption. This purified entirely versed in domestic ozone. water source not only boosts the immune system but also cleanses the blood and enriches it with oxygen, resulting in Please tell us about your company, its mission, and its improved brain focus and cognitive abilities. vision. What role did you play in furthering its development and outreach? Consumer attitude, behavior, and knowledge about food safety, cross/contamination, and viruses vary. Prospects are ClearAir Device offers Aqueous Ozone Solution (AOS), a turned into valuable, repeat customers. Once they 2,000-year-old solution known to reduce food waste and understand that rinsing meat with water OR not rinsing rice remove viruses, bacteria, mold, and spores on contact. This is inadequate, their perception of food safety is enlightened. is particularly important because COVID-19 remains stagnant in our wastewater, and microorganisms such as CDC.gov: The kitchen is the “germiest place in the house,” arsenic and pesticides transfer from the soil to our rice, where bacterial contamination is far more common than in vegetation, and meats, contributing to inflammatory the bathroom; for example, kitchen rags, towels, knife diseases and compromised health in humans and pets. holders, and sponges are notorious for bacterial contamination. Ozone is an oxidant in the atmosphere and is commercially produced by simple ozonizer machines or devices. It is a American Lung Association: Many cleaning supplies or powerful antimicrobial agent in its gaseous and aqueous household products can irritate the eyes or throat or cause forms. Ozone readily dissolves in water and retains its headaches and other health problems. Some products antimicrobial properties even in the dissolved state. 34 August, 2024 www.insightssuccess.com

37. release dangerous chemicals, including volatile organic Conclusion compounds (VOCs). Using a solution for the wrong application can result in We clean our homes to keep our families safe and healthy – expensive damage. With SAO, this is no longer a concern but the cleaners we use may put our health and the for the University of Wisconsin-Madison. With an all-in- environment at risk. one solution that is safe and effective for virtually all applications – classrooms, dorms, bathrooms, dining areas, We know many common household cleaners contain and hallways – the University of Wisconsin-Madison hazardous chemicals — you’ve seen the skull and eliminates any room for application error with SAO. “We crossbones. But what other unknown, undocumented have 41 Stabilized Aqueous Ozone dispensers in our chemicals might be lurking inside? buildings, and it is still a much cheaper way to clean and sanitize versus using traditional chemicals,” states Jodi My primary experience Krause, Assistant Director of Housekeeping at the University of Wisconsin-Madison, “We’re saving over AOS is an experiential sale because my pitch takes a $25,000 annually by not buying harsh chemicals.” prospect down a path of renewed perceptions. Many believe that “heat kills unwanted pathogens,” while others “do not wash their meat before seasoning or cooking…”. I remind them of the many hands and unsanitary roads our meat takes before we pull it off that sanitary pad and throw it on the grill (not to mention the hormonal and penicillin loads) or the documented toxicity of our soil and the hormones, metals, arsenic, and pesticides accompanying veggies, rice, and legumes. • A few rely on products like baking soda or vinegar. • The semi-educated are happy to report purchasing fruit & veggie disinfectants. • Most are passively concerned about cross- contamination. • Since the onset of the Pandemic, there have been a few blogs and research articles with similar reports. This article was written during the past CV19 Pandemic and summarizes a 1,500-person survey on consumer behavior specific to home health and food safety. In Canada, there is no legal requirement for manufacturers to disclose all ingredients and hazards in household cleaning products. The following survey outlines consumer preferences and desires. In the spring of 2012, the David Suzuki Foundation invited Canadians to expose the skeletons in their cleaning closets and participate in an online survey of toxic ingredients in their home cleaners. Over 10,500 individuals participated in the survey, providing information for more than 15,000 home cleaning products. 35 August, 2024 www.insightssuccess.com

38. From Vision to Execution: How CEO Coaches Help Startups Stay on Track? he entrepreneurial journey is a thrilling ascent, scaling the T peak of innovation with a vision for a world-changing idea. But the climb is rarely smooth. Limited resources, fierce competition, and the weight of leadership decisions can quickly turn that initial excitement into a white-knuckled grip. For startup CEOs, navigating this exhilarating yet treacherous path often requires a trusted guide—a CEO coach. These expert mentors offer more than just business advice. They empower leaders to unlock their full potential, build high-performing teams, and propel their vision toward a thriving reality. 36 August, 2024 www.insightssuccess.com

39. launching a groundbreaking idea can Let us dive into how a CEO coach can quickly morph into crushing pressure define a start-up's success. to perform. The Startup Rollercoaster: Uncertainty about the future looms Challenges and Roadblocks large, and the weight of responsibility for the team's well-being can be Imagine piloting a rocket ship on a immense. Amid this whirlwind, CEO shoestring budget. That's startup life in coaching emerges as a lifeline, offering a nutshell. While exhilarating, it's a guidance and support to navigate the constant battle against gravity. Startups chaos and achieve sustainable success. face breakneck growth with limited resources, forcing CEOs to wear Why Startups Need CEO Coaches multiple hats and make split-second decisions. The competition is fierce, According to Exploding Topics, with established players and hungry twenty percent of newly established newcomers vying for the same market companies falter within their first two share. years. Moreover, by the fifth year, 45% of new business ventures fail to This pressure cooker environment materialize. Imagine the relentless hard creates an emotional rollercoaster for work put in by these leaders and startup CEOs. The initial excitement of founders to stay afloat! 37 August, 2024 www.insightssuccess.com

40. In the nascent stages, startup CEOs and feedback. This crucial element Industry Expertise have to wear many hats—strategist, keeps CEOs accountable, ensuring motivator, and resource allocator. The they stay on track and make well- Imagine explaining your latest growth challenges they face are dynamic and informed decisions, even amidst the hack to a coach who thinks VC funding heterogeneous. Traditional business whirlwind of a startup environment. is a type of exotic footwear. Not ideal. consultants excel at solving specific According to Mark MacLeod, seek out problems, but startup leadership The Art of Coach Selection coaches with proven experience requires a more comprehensive working with CEOs in your specific approach. Here's where CEO coaches You've weathered the initial startup industry or startup stage. enter the scene. storm. The adrenaline rush of launch has plateaued, replaced by the stark Their understanding of the unique Deep Dive, Not One-Off Solutions reality of daily challenges. Building a challenges you face will translate into high-performing team, navigating more targeted guidance, making the Unlike consultants offering targeted fierce competition, and translating your coaching journey significantly more interventions, a startup CEO coach vision into a sustainable business effective. takes a holistic view. They recognize demand laser focus. that a CEO's personal growth directly Becoming an Online Detective impacts the company's trajectory. This But with a plethora of coaches out translates to building strong leadership there, how do you find the perfect In today's digital age, a coach's online skills. match? One who complements your presence can be a gold mine of information. Visit their website and leadership style, understands your CEO coaches help hone self- industry's complexities, and acts as a social media profiles. Look for blog awareness, refine communication sounding board for your most pressing posts, articles, or videos that showcase styles, and equip leaders with robust concerns? Let's delve into the key steps their coaching philosophy and industry decision-making frameworks. for finding your ideal CEO coach. knowledge. Vision to Action Leveraging Your Network Do they resonate with your vision for your startup? Great coaches are often Strategic planning is another key area. The startup community thrives on thought leaders who share their CEO coaches guide leaders in defining collaboration. Reach out to your expertise openly. By getting a feel for a clear long-term vision, not just fluffy network of advisors, board members, their online presence, you can gain mission statements. They then translate or fellow CEOs. Ask them about their valuable insights into their coaching this vision into actionable goals and experiences with coaching—what style and approach. develop winning strategies for worked, what didn't, and most achieving them. importantly, what resonated with them To conclude, while initial victories are about their coach. These insights can exhilarating, true success lies in Building the Engine, Not Just be invaluable in guiding your search. navigating the inevitable hurdles and Steering emerging stronger. A CEO coach isn't a Credentials that Count magic bullet, but a strategic partner. But leadership goes beyond individual brilliance. CEO coaches empower While experience is king, By investing in yourself as a leader, leaders to build high-performing qualifications matter too. Look for you invest in the long-term health and teams. This involves fostering a culture coaches certified by reputable sustainability of your startup. You can of delegation, where tasks are organizations like the International then transform it from a fledgling distributed effectively, and nurturing a Coaching Federation (ICF) or listed on venture into a thriving force. Consider positive work environment that the Forbes Coaches Council. CEO coaching as the missing piece in unlocks employee potential. your journey to the top. Certifications like PCC (Professional Bringing Accountability and Certified Coach) demonstrate a coach's Mentorship commitment to ethical practices and continuous learning. Think of them as Perhaps the most valuable aspect of a badge of honor in the world of CEO coaching is the ongoing support coaching. system it provides. CEO coaches act as mentors, offering continuous guidance 38 August, 2024 www.insightssuccess.com

41. As Egypt embraces economic reforms and encourages investment, the landscape for business growth is becoming increasingly fertile. www.insightssuccess.com

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44. Uncaged Interview 42 August, 2024 www.insightssuccess.com

45. be our doubts of today., , The only limit to our realization of tomorrow will - Franklin D. Roosevelt

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47. The CEO as Storyteer Communicating the Transformation Vision to Stakeholders EOs can use storytelling to help the organization's stakeholders comprehend the organization's vision and C the driving navies behind the change in the context of digital transformation. Leaders may assist stakeholders in seeing the wider picture and getting how their specific tasks fit into the larger transformation journey by developing a compelling story. Overcoming Change-Resistance Not infrequently, digital transformation demands profound adjustments to corporate structures, procedures and cultures. Stakeholders may be reluctant to accept these changes because they don't fully comprehend the advantages or because they are afraid of the unknown. Chronicle techniques can aid in surmounting this resistance by rendering the transition more tangible and accessible. Chief executive officers can illustrate how the changes will benefit the company and its employees by offering examples and personal experiences. Transporting Stakeholders Together Behind a Single Vision A gripping story about digital transformation can act as a unifying factor, uniting disparate stakeholders around a single goal. Stakeholders are more inclined to accept changes and cooperate to achieve a common objective when they perceive themselves as parts of a bigger story. In direction to certify that 45 August, 2024 www.insightssuccess.com

48. everyone is moving in the same Successes and failures, highs and lows, on-one discussions can all fall below direction and supporting one another are all possible. CEOs can stand-in this category. CEOs may guarantee that throughout the process, placement is trust and garner support from the message reaches a varied range of important for a transformation to be stakeholders by outlining the audiences and that stakeholders have effective. organization's plan of action for frequent chances to relate with and realizing the vision, along with any engage the tale by reiterating the story Creating the Story of the Digital obstacles and how they plan to across various media. Transformation: Determining the overcome them. Present Situation Requesting Input and Repeating A joint effort, the change is dependent Iterations Shaping the current state of affairs is on the support and contributions of all the first step in creating an engaging stakeholders, and this transparency Telling stories is a continuous activity. tale about a digital transition. CEOs helps them comprehend this. CEOs should ask for input from should present a inclusive picture of stakeholders as the transformation the current state of the company, Honouring Significant Achievements moves along and adjust their stories in highlighting the opportunities, light of new information. This could be problems and difficulties that It's perilous to recognize and modifying the story to tackle fresh stakeholders are facing. This facilitates appreciate little victories and difficulties, stressing unanticipated stakeholders' understanding of the need accomplishments along the road as the achievements, or adding stakeholder for change and sets the scene for the change moves forward. This shows effort. CEOs can guarantee that their transformation narrative. that the company is moving closer to story stays interesting and relevant by its objectives and maintains constantly changing it as they go Recognizing the Villain and the Hero stakeholder engagement while through the transformation process. supporting the story. CEOs may keep In story, the villain stands in for the the change moving forward and inspire Assessing Storytelling's Outcome difficulties or rivals brought on by eagerness by sharing success stories digital disruption and the hero for the and praising the efforts of both Organizations should display company and its employees. CEOs individuals and teams. engagement metrics and solicit input may assist stakeholders in from stakeholders in order to evaluate understanding the stakes and the Strategies for Powerful Storytelling how well their narrative is advancing significance of acting by framing the digital transformation. This could story in this way. CEOs can use a number of strategies to entail evaluating shifts in stakeholder improve the impact of their attitudes and behaviors, monitoring The hero's journey, which include storytelling: participation rates in transformation conquering challenges and succeeding, projects and conducting surveys to get can be a potent allegory for the change Employing Storytelling Driven by Data a sense of how effectively the story is that an organization is going through. connecting. Data can give the story more weight Articulating the Vision and demonstrate the necessity for CEOs and their teams may regulate the change and its anticipated advantages, areas where the tale is most effective A clear and motivating future vision is even though the main goal of and make necessary improvements by what the CEO does as a storyteller. storytelling is to evoke strong emotions examining these indicators. With the This vision should be in line with the in the audience. CEOs may craft a passage of time, this data can assist goals and principles of the company, compelling narrative that appeals to companies in improving their giving stakeholders something to hitch stakeholders on both an emotional and storytelling strategy and guaranteeing around. intellectual level by fusing data with that it continues to be an effective first-hand accounts and illustrations. means of accomplishing successful The goal needs to be both aspirational digital transformation. and attainable, pushing participants to Taking Part via a Variety of Channels reach new heights while staying rooted in reality. CEOs should use a variety of platforms and channels to spread their story in order to guarantee that the digital Showcasing the Travel transformation story reaches all There is rarely a straight path in the stakeholders. Emails, infographics, webinars, town hall meetings and one- digital transformation process. 46 August, 2024 www.insightssuccess.com

49. Global Subscription