Egypt's Top 10 CEOs Shaping the Business Landscape 3 (1) (1)

1. ‘ Top 10 Shaping the

3. Leadership is not about titles, positions, or owcharts. It is about one life inuencing another. J O H N C . M A X W E L L www.insightssucccess.com

5. any people look at being the chief executive officer of a company as just M another career path - a high-powered job that comes with an impressive title, a fancy corner office, and a huge paycheck. But the truth is, to really succeed as a CEO, it requires much more than just treating it as employment. It has to be a calling. A calling is something you feel drawn to, almost inexplicably, as if guided by a force outside yourself. It consumes your mind and fires up your passion. When you have a calling, the work doesn't feel like labor. Yes, it requires tremendous effort and devotion, but you have an intrinsic drive to pour yourself into it completely. ToBeaCEOisTrulyaCalling That's what it takes to be an effective CEO. The job is all-encompassing. The weight of being the visionary leader making the big strategic decisions that shape a company's future rests squarely on your shoulders. You are ultimately responsible for your employees' livelihoods and your investors' profits. A CEO can't just punch in and punch out. The role demands that you live and breathe the company's mission and challenges 24/7. Your heart and mind have to be invested. You have to love waking up every day to tackle new obstacles. Ambition and adherence have to consume you. Many are capable of doing the job of CEO competently. But the great CEOs are those who have answered a calling and who approach it with full emotional and intellectual force. It's that energy and drive that allow them to persevere and lead their company to new heights. At Insights Success, we honor CEOs from all over the world who have helped their firms stand out in a competitive business environment. In this edition, entitled "Egypt's Top 10 CEOs Shaping the Business Landscape," we highlight executives who have embraced the calling of CEO with passion and excellence. These CEOs exhibit the attributes required for effective corporate leadership: inventiveness, versatility, and a commitment to greatness. They serve as sources of inspiration for both aspiring and experienced leaders. Have a good read ahead!

6. Creds sales@insightssuccess.com March, 2024 Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com www.twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on : RNI No.: MAHENG/2018/75953 Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

7. Company Featuring Descrip?on Abdallah leads Solar Installer EPC, se?ng new standards in Abdallah Mahgoub solar energy solu?ons. With a focus on excellence and Solar Installer EPC www.solar-installer.co sustainability, his visionary leadership drives progress for a Execu?ve Chariman, CEO brighter future. Dr. Walid, a visionary leader and serial entrepreneur, brings GXEGY over 28 years of opera?onal op?miza?on experience to GXEGY. Dr. Walid Hosni www.gxegy.com His strategic prowess and innova?ve mindset drive business Founder and CEO success in diverse industries. Evia, at the helm of Compact Solu?ons, drives innova?on in an Evia Rudolf Compact Solu?ons ever-evolving landscape. She leads the charge towards www.compact-solu?ons.com CEO efficiency and excellence in their domain. Hassan has honed his skills through years of naviga?ng NextEra BD Hassan Mohamed intricate supply chain networks. www.nexterabd.com CEO Hesham leads Etegah, a pioneer in digital video content produc?on. His strategic vision and commitment to Etegah Hesham Watany innova?on propel the company forward, se?ng new www.etegah.com CEO standards in storytelling and client sa?sfac?on. Hussien transforms local success into interna?onal Aller Aqua prominence. With a focus on high-quality feed and harmony Hussien Mansour www.aller-aqua.com with nature, Aller Aqua achieves customer sa?sfac?on while CEO expanding its reach. Elsaka's journey epitomizes resilience and innova?on in Egypt's market. As CEO of HOPPEC, he fosters a culture of Hoppec Ihab Elsaka excellence and collabora?on, se?ng industry standards with www.hoppec.net Founder and CEO transforma?ve leadership. Karim, a seasoned execu?ve, spearheads Basata Holdings' convergence of telecom and fintech. His integrity-driven Karim Shehata Basata Holdings www.binvestmentsegypt.com leadership fosters growth, shaping Egypt's e-payments sector CEO with innova?on and vision. With a passion for hospitality since 1989, Kamal brings AMG Hospitality extensive experience to AMG Hospitality. His leadership drives Hotel Asset Mohamed Kamal excellence, drawing from a rich background in top-?er hotel Management Group CEO www.amg-hospitality.com management. Mohsen embodies simplicity, authen?city, and accountability Egyp?an Food Bank Mohsen Sarhan in leadership. His exper?se in social mobility drives impac?ul www.e?.eg CEO ini?a?ves, influencing global food banking.

8. C O V E R S T O R Y 08. Hussien Mansour Pioneering Sustainability in Aquaculture

9. P R O F I L E S Abdallah Mahgoub Trailblazing Solar Innovations 18. Dr. Walid Hosni Navigating the Fintech 22. Leadership Landscape Hassan Mohamed C X O Forging Expertise in Digital 26. Supply Chain Is Artificial Intelligence an Hesham Watany 60. Opportunity or a Navigating Emerging Markets 34. Threat to Humans and Growth Paths in Life and the Ihab Elsaka Labor Market? Cultivating Collaboration and Innovation with Transformative 38. Leadership A R T I C L E S Karim Shehata 5 Questions Every Navigating Expertise in 44. Employee Should Financial Technology 30. Ask Their CEO Mohamed Kamal The CEO Paradox: Fortifying Industry Resilience 52. Prioritization and Execution in a Mohsen Sarhan 48. Demanding Role Navigating Challenges with 56. Resilience

12. Egypt's Top 10 CEOs Shaping the Business Landscape

15. , , Aller Aqua’s global presence, with factories in multiple countries, reflects our dedication to delivering top-quality fish feed worldwide. , ,

19. Success is not how high you have climbed, but how you make a positive difference to the world. - Roy T. Bennett www.insightssuccess.com

21. Egypt's Top 10 CEOs Shaping the Business Landscape he solar energy industry stands as a beacon of 44% female representation), environmental health and innovation, dedicated to fostering environmental safety, and quality assurance/quality control. This T healing and reducing the global carbon footprint. It recognition propelled Solar Installer EPC toward its goal of serves as a vital frontier for pioneering advancements in becoming a world-class EPC. renewable energy technologies, shaping a sustainable future for generations to come. Subsequently, Solar Installer EPC expanded its aspirations to attain world-class status, resulting in the development of Leading this charge is Abdallah Mahgoub, an a unique operational model. This model proved to be accomplished executive recognized for his profound particularly effective in addressing the needs of clients, contributions to the solar sector. With the designation of particularly for complex projects involving top-tier Executive Chairman and CEO, Mahgoub brings a wealth companies from around the globe. Solar Installer EPC's of experience and a visionary approach to driving progress innovative approach added significant value to renowned within the industry, setting new standards for excellence companies from Germany, Japan, China, and other regions, and sustainability. solidifying its reputation as a preferred partner in the industry. Under Mahgoub's leadership, Solar Installer EPC has emerged as a trailblazer in Engineering, Procurement, and Prioritizing Ethics and Sustainability Construction (EPC) services for solar projects. With a commitment to ethical business practices and a focus on Abdallah Mahgoub, as Executive Chairman and CEO of societal well-being, Solar Installer EPC stands at the Solar Installer EPC, upholds a commitment to prioritize forefront of delivering innovative solutions that harness the human resources within the organization. Transparency and power of solar energy to create a brighter and more an unwavering dedication to anti-corruption form the sustainable tomorrow. foundation of the company's code of conduct. Demonstrating a spirit of cooperation and goodwill, the Let’s delve deeper to learn more: organization extends assistance to any entity in need, irrespective of competition. Pioneering Solar Energy Innovation Profit maximization is not the primary objective for Abdallah Mahgoub embarked on his career journey with a Abdallah Mahgoub and Solar Installer EPC; instead, they tenure of five years in various roles, swiftly ascending prioritize sustainable and ethical business practices. through different layers of seniority. With a professional Actively participating in public non-profit activities trajectory that commenced in 2012, his focus was set on underscores their commitment to societal well-being contributing to sectors dedicated to environmental healing beyond financial gain. Recognizing the interconnectedness and reducing the human carbon footprint. Recognizing the of humanity and the environment, the organization limited opportunities to engage in this realm as an advocates for environmental sustainability and promotes employee in Egypt during that period, Abdallah took the gender equality within its ranks. Moreover, Solar Installer initiative to establish his own company, specializing in solar EPC remains steadfast in its mission to spread and promote energy, particularly PV technology. renewable energy initiatives to the fullest extent possible. Elevating EPC Standards Navigating a Challenging Tender Landscape During the lenders' audit, particularly by the IFC in Benban In an ongoing tender evaluation process facilitated by Solar Park in Egypt from 2018 to 2019, Solar Installer EPC NREA and funded by JICA, Solar Installer EPC, under the successfully executed 200 MW within an accelerated time leadership of Abdallah Mahgoub, decided to participate schedule. Following a comprehensive evaluation, the IFC after acquiring the tender documents. Despite facing concluded that Solar Installer EPC stood out as the best competition from 12 bidders, including major industry subcontractor across 32 plots. The evaluation encompassed players, the tender's exceptional requirements, blending various criteria, including the duration of execution Japanese and Egyptian standards with innovative elements, (completed in 7 months), local community development posed a significant challenge. and qualification (providing training for 290 engineers from the local community), HR employment (with 90% local and 19 March, 2024 www.insightssuccess.com

22. Against advice from both internal and external stakeholders competition and contribute to the localization of PV to abstain from bidding, Abdallah Mahgoub made the component manufacturing in Egypt. strategic decision to personally oversee the tender submission process. Overcoming obstacles and leveraging Furthermore, Abdallah Mahgoub aims to play a role in the collective efforts of the team and partners, Solar amending laws and regulations related to investment and Installer EPC navigated the stringent evaluation criteria. manufacturing, with a focus on fostering sustainability and renewable energy. Solar Installer EPC takes pride in its As a result of their perseverance and strategic approach, legacy of developing over 400 expert professionals Solar Installer EPC emerged as the sole bidder among the dedicated to serving the PV sector in the region. 13 contenders, successfully passing the technical qualification stage. Currently, the company is engaged in Pioneering Collaboration and Innovation financial negotiations, poised to commence the project in the near future pending successful negotiations. Abdallah the importance of staying informed and involved in new technologies within the solar industry. He advocates Fostering a Unified Culture for exploring innovative approaches to accessing funds and stresses the significance of maintaining ethical standards, Abdallah instills a culture where team members are even in solitary pursuits. regarded as a cohesive family, recognizing their collective impact on organizational growth. Emphasizing the value of Furthermore, Abdallah Mahgoub encourages collaboration individual personalities, the company places importance on and partnership, recognizing the impossibility of sustaining nurturing and developing skills among its workforce. endeavors alone. He underscores the value of joining forces With a steadfast commitment to excellence, Solar Installer with others and participating in consortia or groups of EPC remains resolute in its pursuit of achieving top-tier companies to achieve collective success and longevity in status within its industry. The company upholds principles the industry. of profit-sharing and company ownership, ensuring that employees are vested in the organization's success and Navigating Solar Industry Guidelines rewarded accordingly. The importance of maintaining awareness of the legal Staying Ahead in Market Analysis aspects and regulations governing the solar industry is vital. He advocates for staying updated on regulatory changes and The marketing department and business development team amendments to ensure compliance and adherence to at Solar Installer EPC meticulously track both regional and industry standards. international markets. They delve into intricate details through scientific publications, newsletters from relevant Moreover, Abdallah Mahgoub encourages initiatives to entities, reports from top-ranked manufacturers, enhance local content, particularly in manufacturing, announcements from lenders, and updates from various thereby contributing to the growth and development of the countries. domestic solar industry. He emphasizes the significance of maintaining a positive mindset and adopting a proactive Abdallah Mahgoub sets a stringent criterion for failure: approach to addressing challenges and seizing Encountering new information in the PV sector for the first opportunities. time from an external source. This approach underscores the company's commitment to staying ahead of industry Additionally, Abdallah Mahgoub underscores the trends and remaining informed about developments within importance of considering environmental factors in all the solar energy sector. business decisions and operations. He highlights the necessity to consider the environment in all your steps. Driving Solar Industry Advancements Abdallah Mahgoub reflects on Solar Installer EPC's achievements, including being the sole bidder among 13 competitors in a recent tender. Additionally, the company aspires to emerge as a victor in the smart green economy 20 March, 2024 www.insightssuccess.com

23. As Egypt embraces economic reforms and encourages investment, the landscape for business growth is becoming increasingly fertile. www.insightssuccess.com

24. Egypt's Top 10 CEOs Shaping the Business Landscape Walid Hosni Navigating the Fintech Leadership Landscape n modern business, effective leadership is pivotal for navigating the complexities and challenges inherent in I various industries. One such sector that demands astute Through fostering open leadership is the fintech industry, characterized by rapid communication and teamwork, technological advancements and evolving consumer preferences. Leaders in this field must possess a unique the team overcame obstacles and blend of strategic foresight, innovation, and integrity to achieved remarkable success. drive sustainable growth and maintain competitiveness amidst constant change. At the helm of leadership in the fintech sector stands Dr. Let’s delve in to learn more: Walid Hosni, whose journey to leadership excellence has been marked by a relentless pursuit of personal and Navigating the Path to Leadership professional growth. Dr. Hosni’s leadership style is shaped by his experiences, insights, and unwavering commitment Dr. Walid Hosni’s journey to company leadership has been to fostering a culture of excellence and empowerment driven by a combination of ambition, aptitude, and a deep- within organizations. As a visionary leader, he embodies seated aspiration for excellence. From a young age, Dr. qualities such as resilience, adaptability, and empathy, Hosni was captivated by the intricate interplay of strategy which are essential for steering companies toward success and innovation within the business realm, drawing in today’s fast-paced environment. inspiration from visionary leaders who demonstrated the transformative potential of effective leadership. Founded on principles of openness, innovation, and ethical conduct, GXEGY emerges as a leading player in the fintech His path to leadership resembled a labyrinth, marked by landscape under Dr. Hosni’s stewardship. As the Founder diverse experiences and an unyielding commitment to and CEO of GXEGY, Dr. Hosni leverages his expertise and personal growth and improvement. Armed with a thirst for visionary mindset to propel the company to new heights of knowledge, Dr. Hosni pursued academic excellence and innovation and market leadership. His strategic initiatives gained practical experience across various business and commitment to fostering growth through strategic domains. Each endeavor, whether navigating market alliances underscore GXEGY’s position as a pioneering complexities or forging strategic alliances, served as a force in the fintech industry, driving positive change and stepping stone in honing his leadership skills. shaping the future of financial services. 22 March, 2024 www.insightssuccess.com

25. Guided by a compass of resilience and adaptability, Dr. Hosni approached challenges as opportunities for growth, leveraging obstacles as catalysts for innovation. Through each ascent, he deepened his understanding of organizational dynamics and cultivated a profound insight into the nuances of effective leadership. Remaining steadfast in his commitment to fostering a culture of excellence and empowerment, Dr. Hosni’s leadership ethos, characterized by empathy and strategic foresight, resonated with stakeholders and catalyzed organizational transformation. Today, as the Founder and CEO of GXEGY, Dr. Walid Hosni draws upon the rich tapestry of experiences and lessons accumulated throughout his journey. Empowered by a visionary mindset and an unwavering drive to effect positive change, he humbly embraces the responsibility of leadership and is poised to lead GXEGY to new heights of success and innovation. Navigating Leadership Challenges Reflecting on one defining experience in Dr. Walid Hosni’s career that had a significant impact on his leadership style and approach, he recalls a time when he was working on a challenging project with a diverse team. This event not only tested his abilities but also shaped his perspective on leadership. Dr. Walid Hosni Founder and CEO The project required collaboration with individuals from GXEGY various backgrounds, experiences, and work styles. Initially, Dr. Hosni approached leadership from a traditional top-down perspective, believing that his role as a leader was to command and control all aspects of the project. However, emphasizes the importance of openness, innovation, and as the project progressed, it became evident that this ethical conduct. Transparency serves as a foundation for approach was counterproductive. fostering trust and accountability through open communication with stakeholders. Innovation remains a The defining moment came when Dr. Hosni recognized the driving force, compelling the continual development of importance of embracing diversity within the team and goods and services to maintain competitiveness in a rapidly leveraging each member’s unique abilities and perspectives. evolving sector. Ethical principles guide all actions, Instead of imposing his own views, he sought to create an prioritizing customer well-being and regulatory compliance inclusive environment where everyone felt valued and above all else. These principles serve as guiding pillars for encouraged to contribute freely. This shift in mindset not decision-making, ensuring alignment with the only boosted team morale but also led to more innovative organization’s values. In challenging situations, decisions ideas and increased creativity. Through fostering open are evaluated based on their consistency with these ideals. communication and teamwork, the team overcame obstacles and achieved remarkable success. Transparency necessitates honest communication, even when acknowledging mistakes, fostering an environment of Fostering Integrity and Innovation trust and accountability. Innovation fosters creative problem-solving, adaptation, and progress, which are As the CEO of a fintech startup, Dr. Walid Hosni essential in navigating a dynamic landscape. 23 March, 2024 www.insightssuccess.com

26. responsibilities, ensuring sustained equilibrium amidst the dynamic commercial landscapes of the UK and Egypt. Guided by a compass of Navigating Fintech Crisis resilience and adaptability, Dr. As CEO of a fintech firm, Dr. Walid Hosni encountered a Hosni approached challenges dilemma when the primary payment processor faced a significant outage, posing a threat to transaction processing as opportunities for growth, capabilities. Recognizing the potential impact on revenue leveraging obstacles as streams and client satisfaction, Dr. Hosni swiftly devised a catalysts for innovation. comprehensive strategy. Firstly, he activated the backup payment processing system to mitigate immediate disruptions. Secondly, he maintained transparent communication with both employees and clients, providing real-time updates and assurances. Thirdly, leveraging the Ethical behavior demands a comprehensive examination of firm’s network, he established temporary partnerships with the impact of actions on all stakeholders, prioritizing long- alternative processors, ensuring minimal service term benefits over short-term gains. Upholding these interruption. principles cultivates a culture of honesty and accountability within the organization, driving sustained success and Concurrently, Dr. Hosni assembled a cross-functional team positively influencing the financial ecosystem. to investigate the root cause of the outage and formulate a long-term strategy to diversify the payment processing Balancing Leadership and Life infrastructure, thereby reducing future risks. Ultimately, this proactive response not only safeguarded ongoing operations Maintaining work-life balance while leading a prominent but also bolstered the firm’s resilience and reliability in the British firm necessitates Dr. Walid Hosni, founder and CEO eyes of stakeholders. This experience underscored the of GXEGY, to employ strategies for smart delegation, importance of robust contingency planning and agile effective time management, and prioritization. He begins by decision-making in navigating unforeseen challenges within delegating tasks to capable team members to alleviate the fintech sector. workload and foster a culture of trust and empowerment within GXEGY. Leveraging technology, Dr. Hosni Fostering Growth enhances communication channels and facilitates remote work options, thereby affording greater flexibility in Understanding individual motivations and fostering a managing personal commitments. conducive environment for growth are pivotal aspects of effective leadership. Dr. Walid Hosni employs a To uphold equilibrium, Dr. Hosni implements stringent time multidimensional strategy tailored to the abilities and management practices, including setting clear boundaries, aspirations of each team member. First and foremost, he scheduling dedicated family time, and incorporating regular cultivates a culture of trust and open communication, where breaks during work hours. Additionally, he prioritizes ideas are valued and feedback is constructive. Secondly, projects based on their significance and deadlines, focusing clear and achievable goals are established, providing a on high-impact activities aligned with GXEGY’s roadmap for success while allowing room for creative objectives. Cultivating a supportive work environment that expression. Thirdly, Dr. Hosni leads by example, prioritizes open communication and respects employees’ demonstrating dedication, resilience, and a willingness to personal time is paramount. embrace new experiences. Dr. Hosni actively advocates for a work-life balance Moreover, he actively facilitates ongoing growth culture, leading by example and emphasizing the opportunities such as training courses and mentorship importance of self-care and relaxation. Finally, he programs to enhance the skills and expertise of team continuously evaluates and adjusts strategies to members. Additionally, he acknowledges and celebrates accommodate evolving personal and professional successes, fostering a sense of pride and inspiration among the team. Finally, Dr. Hosni empowers individuals by 24 March, 2024 www.insightssuccess.com

27. promoting autonomy and granting decision-making cultivating a positive work environment, and promoting authority, thereby instilling a sense of accountability and teamwork. ownership over projects. Through the implementation of these strategies, he motivates his staff to strive for Effective communication skills, the ability to inspire and excellence and realize their full potential, ultimately leading motivate others, and a commitment to continuous learning to both individual and collective achievements. and innovation are all essential attributes for leaders striving to excel in today’s competitive market. Leaders Innovative Strategies for Market Leadership who embody these qualities have the potential to inspire trust, drive innovation, and propel their organizations To maintain its competitive edge and foster innovation, Dr. toward sustained growth and success. Walid Hosni and his team at GXEGY employ a diverse approach to staying abreast of market trends. This includes Guidance for Emerging Leaders in Egypt’s Business active participation in professional networks, attendance at Landscape conferences, and subscription to reputable periodicals. Additionally, they utilize robust analytics technologies to Dr. Walid Hosni’s advice to young executives aspiring to monitor market developments in real time. Their make a significant impact on Egypt’s commercial landscape commitment to continuous learning ensures swift is to prioritize the development of robust relationships both adaptation to new technologies and evolving consumer within and outside the business sphere. Networking with preferences. industry peers, mentors, and potential collaborators can yield valuable insights, opportunities, and support. Internally, they cultivate an innovative culture by forging strategic alliances and promoting cross-disciplinary To remain competitive in a rapidly evolving market, he collaboration. By integrating diverse perspectives and suggests embracing a mindset of continuous learning and leveraging cutting-edge insights, they consistently position adaptability. Investing in leadership qualities such as themselves at the forefront of industry change, driving effective communication, strategic acumen, and emotional sustained growth and relevance in an ever-evolving intelligence is also paramount. Moreover, leveraging environment. technology and innovation can facilitate growth and differentiate oneself in the competitive arena. Driving Growth Through Strategic Alliances Dr. Hosni emphasizes the importance of maintaining a During Dr. Walid Hosni’s tenure as CEO of the fintech firm, strong ethical foundation, prioritizing sustainability, and a notable success story unfolded when the company forged actively contributing to the community. By embodying a strategic agreement with a prominent financial institution. these principles, aspiring executives can establish This partnership enabled them to expand their market reach themselves as responsible and impactful leaders within and offer their innovative financial solutions to a broader Egypt’s thriving business sector. customer base. The collaboration not only validated the strength of their technology and business strategy but also presented new avenues for organizational development. It showcased the dedication, vision, and adeptness of Dr. Hosni’s team in establishing meaningful alliances within the competitive fintech industry. Essential Traits of Modern Leadership In today’s evolving corporate landscape, flexibility, strategic foresight, and empathy stand as indispensable qualities for effective leadership. Leaders must demonstrate adaptability to navigate rapid changes and uncertainty while maintaining a clear strategic vision to steer their teams toward enduring success. Empathy is crucial for fostering understanding and collaboration among colleagues, 25 March, 2024 www.insightssuccess.com

28. Egypt's Top 10 CEOs Shaping the Business Landscape Hassan Mohamed Forging Expertise in Digital Supply Chain n the modern business landscape of supply chain instilled in him a profound appreciation for the dynamics of management, professionals navigate a complex commerce. Embracing the ethos that "business is a game – I network of logistical operations to ensure the seamless enjoy it," Hassan Mohamed champions a collaborative flow of goods and services. This industry requires adept spirit within his team, fostering an environment conducive individuals who can effectively manage procurement, to innovation and growth. production, and distribution processes, often amidst fluctuating market demands and evolving technologies. Forging Supply Chain Expertise At the forefront of this domain stands Hassan Mohamed, a After completing college, Hassan Mohamed ventured into seasoned leader and CEO with a wealth of experience in the field of Supply Chain, finding its dynamism and appeal supply chain management. With a background rooted in irresistible. He embarked on his journey in the Logistics logistics and operations, Hassan has honed his skills Department of Sinai Marble Company, a prominent player through years of navigating intricate supply chain networks. in the Marble industry. Managing an average of 1000 His dedication to optimizing processes and fostering containers monthly, alongside bulk shipments, and innovation has earned him recognition as a respected figure overseeing more than 60 external production lines, Hassan in the industry. encountered invaluable experiences. Under the guidance of the esteemed manager, Eng. Sameh Afifi, laid the Under Hassan Mohamed's leadership, NextEra BD has foundation of his expertise, shaping his professional emerged as a prominent player in the field of supply chain trajectory. management. Through a commitment to excellence and a client-centric approach, NextEra BD has carved a niche for Fostering Trusted Partnerships itself in the competitive market landscape. Leveraging advanced technologies and strategic partnerships, the The main core value embraced by Hassan Mohamed and his team at NextEra BD revolves around serving as trusted company continues to deliver value-added solutions to clients worldwide. partners for their clients, particularly small and medium- sized enterprises (SMEs). Recognizing the myriad Let’s delve in to learn more: challenges faced by SMEs, especially in the realm of digitalization, they endeavor to establish enduring Navigating Entrepreneurial Terrain relationships that foster mutual growth and success between the company and its clients. In considering his journey, Hassan Mohamed acknowledges the significant influence of his family's entrepreneurial Embracing Technology with Spousal Support legacy. Having been immersed in the business environment from a young age, his upbringing alongside his grandfather Hassan Mohamed relies heavily on technology, particularly 26 March, 2024 www.insightssuccess.com

29. Hassan Mohamed CEO NextEra BD 27 March, 2024 www.insightssuccess.com

30. , , Individuals with an ownership attitude, honesty, and a genuine desire for change can thrive in the right environment. , , 28 March, 2024 www.insightssuccess.com

31. in decision-making processes and day-to-day operations. However, Hassan Mohamed successfully persuaded his This strategic dependence on technology has proven previous company, ATI, to become the inaugural client. beneficial in maintaining a delicate balance, with invaluable Additionally, the company secured contracts with 42 support from his spouse, who possesses a keen prominent entities in the fields of Supply Chain, Logistics, understanding of the challenges inherent in running their and Freight Forwarding. Notably, the company's company. achievements were recognized when it was selected for participation in MITEF KSA in February 2022. Navigating Challenges with Agile Leadership Embracing Strategic Leadership Securing the first client was akin to a dream for Hassan Mohamed, especially amidst economic challenges and Taking a helicopter view provides leaders with a broad demand fluctuations. Through this experience, he gleaned perspective, steering clear of micro-management the importance of agile management and the necessity of tendencies. Hassan Mohamed advocates for avoiding recruiting individuals who exhibit an owner's mindset rather micromanagement and encourages leaders to foster than that of mere employees. Understanding that dedication innovation within their teams. Delegation stands out as a often transcends traditional working hours, Hassan primary strength for effective management, coupled with a emphasizes the significance of having team members keen awareness of emerging technologies. willing to invest extensive time and effort until issues are resolved satisfactorily. Foundations of Effective Leadership Empowering Innovation Through Ownership Before stepping into a leadership role, Hassan Mohamed emphasizes the importance of learning to follow. He Hassan Mohamed admires Steve Jobs' strategies, advises thorough study of one's product and close particularly his approach to organizing work into projects monitoring of competitors. Building trust with clients and with dedicated teams. He believes that when a project nurturing long-term relationships are paramount. succeeds, everyone involved shares in the success, and thus, Additionally, he advocates for a continuous learning he delegates ownership accordingly. Additionally, Hassan mindset, cautioning against becoming overly attached to emphasizes a policy of being open to hiring individuals, one's product. irrespective of their technical background. He invests in these candidates, recognizing that individuals with an Nurturing Talent and Leadership ownership attitude, honesty, and a genuine desire for change can thrive in the right environment. Given the Khaled Mohamed, was initially encountered during his necessary space and support, Hassan believes such pursuit of an internship opportunity while studying at the individuals have the potential to innovate significantly. college level. Known for his proactive nature and remarkable enthusiasm for learning, he left a lasting Commitment to Continuous Learning impression. Hassan Mohamed emphasizes the importance of continuous Upon joining the team, Khaled exhibited unwavering research. Whether walking down the street or engaging in dedication, choosing to focus solely on his responsibilities daily activities, he diligently records any word or phrase within the organization. Following the completion of his related to the business. Devoting two hours each day to college education, he transitioned seamlessly into a full- exploring keywords, links, software, and technologies, time role within the Logistics Department. Hassan remains committed to staying informed. Additionally, he ensures regular attendance at events, Continuing to advance professionally, Khaled took on the exhibitions, and online webinars, never missing an position of a business analyst specializing in ERP systems. opportunity to broaden his knowledge and network within Additionally, he provided invaluable assistance in various the industry. freelance projects undertaken by the speaker. Navigating Challenges, Securing Success When the speaker established their own company, Khaled was invited to join, with the speaker investing in his The company was founded in February 2020, just one week professional development, particularly in the realm of before the onset of the COVID-19 pandemic. Introducing a digital Supply Chain management. As a result of his novel business model of remote work during a challenging exceptional contributions, Khaled ascended to the role of time, and acquiring clients proved to be a formidable task. Co-Founder and Tech-Lead within the company. 29 March, 2024 www.insightssuccess.com

32. n the hierarchy of a company, the fits into the bigger picture. Does the CEO can often feel like a distant CEO envision the company expanding I figure. They're the ones making into new markets? Developing the big decisions, and charting the innovative products? Aligning your course of the organization, while work with these goals boosts your employees on the ground level focus sense of purpose and can inspire you to on their day-to-day tasks. But a healthy go the extra mile. company culture thrives on open communication, and that includes a This question also reveals the CEO's two-way street between leadership and priorities. Are they focused solely on staff. short-term profits, or do they have a more sustainable, long-term vision? Engaging with your CEO, even if it's Knowing this allows you to assess if your values align with the company's just for a brief conversation, can be direction. incredibly valuable. It demonstrates your interest in the company's future and allows you to gain insights you 2. What are the biggest challenges wouldn't otherwise get. Here are five facing the company, and how can key questions every employee should employees contribute to overcoming consider asking their CEO, along with them? the reasoning behind them: Every company faces hurdles. By 1. What is the company's long-term understanding these challenges, you vision? What does success look like in can become a more proactive and 5 or 10 years? valuable employee. Perhaps the company is struggling to keep up with Understanding the company's long- technological advancements or facing term goals helps you see how your role increased competition. 30 March, 2024 www.insightssuccess.com

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34. When you're aware of these obstacles, acknowledging and rewarding By following these tips and asking you can start brainstorming solutions outstanding work? A CEO who thoughtful questions, you can turn a and ways to adapt your work to emphasizes the importance of brief interaction with your CEO into a address them. individual contributions is likely to valuable learning experience that foster a culture of ownership and benefits both you and the company. accountability, which can be very This question also demonstrates your motivating for employees. initiative and willingness to go beyond Remember, open communication is a your assigned tasks. It shows the CEO two-way street. Taking the initiative to you're invested in the company's 5. What are your thoughts on the engage with your CEO demonstrates success and not just focused on current company culture, and how can your commitment and helps build a punching the clock. we improve it to foster a more engaged stronger, more transparent company and productive work environment? culture. 3. How does the company plan to - Alaya Brown develop and support its employees in Company culture directly impacts the coming years? employee morale, productivity, and overall well-being. By asking about the CEO's perspective on the culture, you In today's job market, employee open a conversation about its strengths development is crucial. Employees and weaknesses. who feel stagnant and unseen are more likely to seek opportunities elsewhere. Asking about professional Perhaps the CEO identifies areas where development opportunities shows the communication can be improved or CEO you're interested in growing acknowledges a desire to create a more within the company. collaborative environment. This is your chance to share your observations about the culture and suggest ways to The CEO's answer can reveal the make it better for everyone. company's commitment to its workforce. Do they offer training programs, mentorship opportunities, or Pro Tips for Asking Your CEO tuition reimbursement? Knowing these Questions details allows you to assess your career path within the organization and decide While these are great questions to if it aligns with your aspirations. consider, there are a few things to keep in mind when approaching your CEO: 4. How does the company measure success, and how do individual • Context is key. Look for employee contributions factor into that opportunities to ask your questions success? during town halls, all-hands meetings, or other company events Understanding how success is where CEO interaction is measured gives you valuable context encouraged. for your work. Are individual metrics • Be respectful of their time. Keep heavily emphasized, or is there a focus your questions concise and to the on teamwork and collaboration? point. Knowing these factors allows you to • Do your research beforehand. tailor your approach and ensure your Show that you're engaged with the efforts contribute demonstrably to the company by demonstrating a basic company's overall goals. understanding of its current challenges and goals. • Focus on solutions, not just This question also opens a dialogue problems. If you identify a about employee recognition. Does the challenge, come prepared with a company have a system for suggestion for how to address it. 32 March, 2024 www.insightssuccess.com

35. Cairo, , From the bustling streets of to the historic cities along the Nile, Egyptian entrepreneurs are building the future, one business at a time. www.insightssuccess.com

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37. Egypt's Top 10 CEOs Shaping the Business Landscape n the modern landscape of business, the industry of Continuous learning and personal growth form the digital video content production continues to witness cornerstone of Watany's leadership approach. He recognizes I rapid growth and evolution. As businesses increasingly that leadership is an ongoing journey of improvement and is prioritize digital engagement and storytelling, the demand committed to seizing opportunities for both personal and for high-quality video content remains paramount. Within organizational development. this competitive arena, leaders play a pivotal role in shaping the trajectory of companies and driving innovation forward. In essence, Watany's leadership is driven by a passion for creating value, a collaborative mindset, and a commitment Leading the charge in this industry is Hesham Watany, to continuous growth, all aimed at empowering everyone who assumes the role of CEO at a prominent digital video within the organization to thrive. content production company. With a wealth of experience and a commitment to excellence, Watany embodies the Navigating Leadership Dynamics with Flexibility essence of effective leadership in today's digital age. His vision and strategic acumen have propelled the company to Hesham's leadership style has been molded by a spectrum new heights, navigating challenges and capitalizing on of experiences working under various management styles. emerging opportunities. He has gleaned valuable insights from leaders who are kind, challenging, innovative, and those who prefer to work At the forefront of this thriving enterprise stands Etegah, a independently. trailblazer in digital video content production. With a focus on creativity, innovation, and client satisfaction, Etegah has Recognizing that there is no one-size-fits-all approach to established itself as a trusted partner for businesses seeking leadership, Watany acknowledges the distinct advantages to harness the power of video storytelling. Under the and disadvantages of each style, which can affect the leadership of Hesham Watany, Etegah continues to push company, employees, and clients differently. boundaries, setting new standards of excellence in the industry while remaining at the forefront of technological In light of the intricate nature of leadership, Watany has advancements and market trends. embraced a flexible and adaptable approach. This approach takes into account factors such as individual personalities, Let’s delve in to learn more: team dynamics, organizational dynamics, and market conditions. Fostering Collaborative Leadership for Organizational Growth By adopting this tailored approach, Watany can navigate challenges with agility and purpose, ensuring that his Hesham was inspired to pursue business leadership by a leadership style evolves harmoniously with the constantly desire to make a positive impact on the world and improve shifting business landscape. people's lives through entrepreneurship. Prior to assuming the role of CEO, he garnered experience through various Guiding Principles for Effective Leadership entrepreneurial ventures, which provided him with invaluable lessons. In his capacity as CEO, Hesham Watany's decision-making process is governed by a set of core values and principles. Watany believes that effective leadership transcends mere hierarchy and places emphasis on collaboration and As CEO, Watany's decisions are driven by the following teamwork. He is wary of the risks associated with relying key principles: solely on individual leadership and prioritizes the cultivation of a robust, resilient team culture. Team Support Assuming the position of CEO was a decision fueled by He prioritizes his team, fostering an environment of trust Watany's dedication to driving improvements within the and empowerment. Watany believes in offering support and company. Nevertheless, he remains open to stepping aside intervention when necessary, cultivating a workforce that is if it serves the best interests of the organization. To Watany, dedicated and effective. leadership entails knowing when to lead and when to delegate. 35 March, 2024 www.insightssuccess.com

38. Efficient Operations One significant challenge was the absence of established benchmarks or competitors to glean insights from. Watany Watany advocates for streamlined processes and and his team had to meticulously analyze similar-sized governance to maximize efficiency within the organization. competitors in a nascent market to avoid pitfalls and make He emphasizes the importance of automation to minimize informed decisions. errors, allowing managers to focus on continuous improvement. To navigate these challenges, the company prioritized understanding emerging trends and forging robust Data-Informed Choices partnerships. Their strategic initiatives not only propelled the company's growth but also played a pivotal role in Recognizing the significance of data in decision-making, shaping the future of the industry itself. Watany relies on data-driven insights whenever possible. In instances where data is lacking, he seeks advice from Despite the obstacles encountered, the company's early experienced individuals to ensure a comprehensive initiatives have left a lasting impact on the industry, understanding of the situation and to mitigate risks underscoring the importance of strategic foresight and effectively. decision-making in uncharted territories. Humility and Collaboration Empowering Teams Through Trust and Growth Watany approaches CEO decisions with humility, Hesham empowers his team by granting them trust and acknowledging the weight of his role, and values authority to explore new initiatives. He fosters a safe collaboration with others. He believes that embracing environment where making mistakes is viewed as an diverse perspectives leads to better outcomes for the opportunity for learning and growth. Watany ensures that organization. his team members have ample opportunities for both professional development and personal growth. Additionally, he actively listens to their ideas and feedback, These values serve as the guiding principles for every decision Watany makes, ensuring that Etegah remains valuing their input and perspectives. focused, efficient, and collaborative in its pursuit of goals. Staying Ahead Balancing Business and Passion Hesham maintains vigilance over both established Navigating Egypt's competitive business landscape as a companies and emerging players within the industry, both CEO presents challenges in maintaining work-life balance. on a global and local scale. He diligently monitors Despite these demands, Hesham Watany has been engaging influential figures within the field to remain abreast of the in music production since 2005, finding solace in crafting latest trends and advancements in technology. melodies and beats during his free time. While committed to professional growth, Watany acknowledges the Expanding Horizons significance of prioritizing self-care and enhancing time management skills in the future. Balancing the demands of One of the most notable successes during his tenure as CEO entrepreneurship with his passion for music enables him to was the company's expansion into the Saudi Arabian find harmony amidst the challenges of leadership. market, identified as a pivotal growth opportunity at the end of 2023 following extensive research by the co-founders. Forging Paths in Emerging Markets Through the concerted efforts of the team, they secured clients, fostered relationships, and demonstrated their As the CEO of a digital video content production company capabilities, ultimately establishing a formidable presence in Arab countries, Hesham Watany encountered challenges in Saudi Arabia. This accomplishment was made possible in in a market with few competitors. Pioneering in this large part due to Mahmoud Moustafa, a co-founder who led industry meant not only shaping its trajectory but also growth initiatives in both the Egyptian and Saudi Arabian overcoming considerable hurdles during the growth phase. markets. His leadership, combined with the efforts of a skilled team, drove the establishment of the company's influencer marketing service, crafting campaigns that 36 March, 2024 www.insightssuccess.com

39. garnered national attention. Mahmoud Moustafa presently serves as the General Manager overseeing the company's presence and growth in Saudi Arabia, guiding its ongoing success in this critical market. As a result, Etegah secured sponsorships from leading entities and companies in Egypt, drawing in larger clients and campaigns within just two quarters. This success underscores the potency of trust, empowerment, and Mahmoud Moustafa, Saudi Arabia GM strategic decision-making within the organization. Another memorable success story from his time involves the empowerment of content production led by Ahmed El These achievements underscore the dedication and talent of Nagdy, the Head of Content and Co-founder. the team at Etegah. Hesham Watany expresses gratitude for their efforts and remains optimistic about the company's exponential growth in 2024. Keys to Success in Business In today's business environment, Hesham Watany emphasizes that resilience and consistency are crucial for success. Within Egypt's challenging business landscape, he advises acknowledging that where there are problems, there are also opportunities. Persistence, dedication to improvement, and diligent effort are essential for achieving goals. Embracing Digital Video Marketing Trends Hesham Watany advocates for the potency of digital video Ahmed El Nagdy, Head of Content content production and user-generated content. He notes the rising influence of creative short vertical videos in After surpassing half a billion views, Etegah prioritized marketing services. Moreover, he underscores the enhancing the monetization of its content through the significance of empowering inbound marketing and product implementation of strategic initiatives. Hesham Watany, the placement within digital shows as vital strategies for brand CEO, delegated full authority to Ahmed El Nagdy and his success. Anticipating the increasing affordability of cutting- team, affording them a secure environment for conducting edge technology products within the next 6-7 years, Watany experiments. [Accompanying the statement is a photo predicts that digital video content will prominently shape depicting the platform AWE participating in live marketing trends. performances at Insomnia, Egypt's largest gaming event hosted by BME.] 37 March, 2024 www.insightssuccess.com

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41. Egypt's Top 10 CEOs Shaping the Business Landscape n the modern Egyptian market, innovation stands as a innovation and making a tangible impact. He saw an beacon guiding businesses towards growth and opportunity to bring something different to the table, I sustainability. It's a journey marked by visionaries who something truly groundbreaking in the Egyptian market that see beyond the conventional, driven by a passion for needed more local products with high quality and making a tangible impact. Such is the ethos that fuels the competitive prices, and to be less dependent on imports. industry, where leaders like the featuring executive have This vision became the cornerstone of his journey. carved paths of transformative change. His path to becoming a CEO was paved with relentless determination and a steadfast refusal to accept failure. This As the narrative of innovation unfolds, one name emerges characteristic encouraged him to learn from mistakes and prominently: Ihab Elsaka. His journey epitomizes view each setback as a lesson and an opportunity to refine resilience, fueled not by the desire for titles but by a his strategy and deepen his understanding of the business genuine commitment to innovation and impact. From landscape. His resolve to reach the pinnacle of business humble beginnings to the helm of leadership, Elsaka's story leadership was fueled by a belief in his vision and the resonates with the essence of pioneering vision in the impact it could have on people's lives. Egyptian market. In the early stages, he encountered numerous challenges, In this intricate tapestry of industry dynamics, one company from securing funding to navigating market uncertainties. stands at the forefront of innovation: Hoppec. Founded However, these hurdles only served to strengthen his and led by Ihab Elsaka as CEO, it embodies a culture of resolve. He was committed to building a company culture excellence, resilience, and collaboration. With a rooted in innovation, resilience, and a collective pursuit of commitment to surpassing industry standards and fostering excellence. This ethos attracted like-minded a work environment where every individual's contribution individuals—talented professionals who shared his vision is valued, Hoppec sets a precedent for transformative and were eager to contribute to something larger than leadership in Egypt's business landscape. themselves. Let’s delve deeper to learn more: As he reflects on his journey to his current position as CEO, Ihab is filled with gratitude for the experiences that shaped Pioneering Vision him and the people who supported him along the way. Leadership, to him, is not about wielding power but about From the early stages of his career, Ihab Elsaka has been empowering others and fostering an environment where deeply motivated by the prospect of creating something creativity and innovation can flourish. It's about setting a unique and filling a void in the market. His inspiration to vision that inspires and mobilizes the team to achieve pursue business leadership was not born out of a desire for collective goals. titles or accolades, but from a genuine passion for What truly inspired him to pursue a career in business leadership was the opportunity to make a difference, to create something that could positively impact the world and Egypt’s economy. As he looks to the future, his focus remains on driving innovation, embracing change, and leading by example. His journey to this point has been incredibly rewarding, and he is excited about the possibilities that lie ahead. Transformative Leadership A pivotal moment in their leadership journey occurred ten years ago during a workers' protest for higher salaries and benefits, which led to a profound transformation in their approach to leadership. This event shifted their perspective from seeing employees merely as labor to recognizing them 39 March, 2024 www.insightssuccess.com

42. as partners and integral contributors to the company's strategic time management and empowering a proficient success. It spurred them to adopt a more inclusive and leadership cadre. Ihab prioritizes tasks meticulously to participatory leadership style, prioritizing open ensure optimal efficiency while allocating sufficient time for communication and encouraging all team members to personal well-being. Recognizing that success should not contribute ideas and feedback. This approach fostered a overshadow health or personal/family time, he underscores culture of innovation and collaboration, aligning individual the significance of striking a harmonious balance. goals with the company's objectives and creating a sense of shared ownership. It taught them the importance of valuing Delegating authority to capable directors enables the each team member's contribution, leading to enhanced company to flourish autonomously, freeing Elsaka to productivity, innovation, and a more fulfilling work disconnect and rejuvenate as needed. Cultivating a environment. This experience fundamentally changed how corporate ethos that esteems balance holds equal they view and engage with their team, emphasizing importance. By setting a precedent through his actions and empathy, respect, and the power of working together endorsing flexible work arrangements, Elsaka fosters towards common goals. productivity, Guiding Principles of Leadership innovation, and job contentment within the team. This approach to balance remains dynamic, necessitating As the CEO, Ihab Elsaka's leadership is deeply rooted in periodic introspection and adjustment to adeptly meet values that directly influence Hoppec's company culture and professional and personal exigencies. decision-making process. Elsaka's strategy for harmonizing the demands of leadership Excellence serves as the cornerstone, driving the company with personal life revolves around meticulous planning, to surpass industry standards and elevate every facet of its effective delegation, and advocating for a well-rounded work. This value motivates decisions that push for lifestyle within the organization. This not only enhances his innovation and exceptional performance across all own quality of life but also serves as a beacon for the entire operations. team, highlighting the significance of holistic success. Continuous education and learning are paramount, with a Navigating Challenges commitment to investing in the team's growth and ensuring access to development opportunities. This dedication to Confronted with the challenge of economic fluctuations in advancement shapes decisions, fostering a forward-looking Egypt, hindering the importation of raw materials, proved and equitable environment where every team member can to be a defining moment in Ihab Elsaka's tenure as CEO of thrive. This approach is reflected in the company's ability to Hoppec. Rather than succumbing to this obstacle, it became stay up-to-date and adapt to change, growth, and continuous a transformative opportunity, reshaping the company's development. strategy and fortifying its resilience. Ethical standards and teamwork are fundamental, with a In response to the importation barriers, the company shifted priority on integrity, respect, and collaborative decision- its focus toward self-sufficiency by establishing production making. Actions are guided by a moral compass, leveraging facilities for essential raw materials within Egypt. This collective insights for optimal outcomes. strategic pivot not only marked the inception of a new production line but also signaled a commitment to These principles—excellence, continuous learning, ethical innovation and local resource utilization. conduct, and teamwork—not only guide decisions but also define the company's identity and mission. They are Despite encountering significant obstacles such as a lack of essential to leading with purpose, fostering positive change, specialized expertise and essential equipment, the team and building a lasting legacy beyond financial success. embraced adaptability, making use of local resources and equipment. This approach not only addressed immediate Achieving Balance: A CEO's Approach to Well-being challenges but also fostered a culture of ingenuity and problem-solving within the organization. Maintaining work-life balance as the CEO of Hoppec in Egypt's dynamic business landscape is contingent upon This experience underscored the importance of flexibility and the value of internal solutions. By turning a critical 40 March, 2024 www.insightssuccess.com

43. challenge into an opportunity, the company ensured its sustainability, contributed to local industry development, and reduced reliance on external sources. This success story, born out of resilience and innovation, continues to shape Hoppec's actions and decisions, guiding its pursuit of excellence. Fostering Excellence In his role, Ihab prioritizes the empowerment and inspiration of his team by implementing a robust system of Key Performance Indicators (KPIs). These KPIs serve as a comprehensive tool for monitoring and evaluating performance, going beyond mere metric tracking to establish clear expectations, celebrate achievements, and identify areas for enhancement. Complementing this framework is a dynamic motivation system designed to acknowledge and reward exceptional performances, thereby cultivating a culture of excellence This objective is pursued through a multifaceted strategy and ambition within the organization. Additionally, for team that includes ongoing investment in the Research and members facing challenges, constructive feedback and Development department, dedicated to innovating and support are readily provided, with each obstacle viewed as enhancing products. an opportunity for personal and professional growth. Monitoring competitors closely enables the company to This inclusive approach ensures that every individual within assess performance against industry benchmarks and the team feels valued and understands their role in the identify avenues for differentiation. Moreover, soliciting collective success of the company, fostering an environment feedback from clients and consumers is highly valued, as it where everyone is motivated to excel. offers direct insights into market demands and preferences. This comprehensive approach ensures proactive adaptation Navigating Industry Dynamics to industry changes, empowering Hoppec to thrive in an ever-evolving marketplace while continuously engaging Remaining at the forefront of industry trends and with clients and consumers for feedback. developments is imperative for maintaining a competitive edge and driving innovation at Hoppec. 41 March, 2024 www.insightssuccess.com

44. the power of vision, teamwork, and resilience. It represents a significant milestone in the company's history, inspiring the team and serving as proof of what can be achieved with audacious dreams and diligent effort. Beyond mere market share statistics, this achievement symbolizes the journey from underdog to leader, reaffirming their commitment to excellence, innovation, and unwavering pursuit of success. Steering Leadership In today's business landscape, effective leadership is characterized by a diverse set of qualities and skills that empower leaders to navigate complexity with finesse. A clear and inspiring vision serves as a guiding light for the organization, propelling it toward its objectives. Embracing diverse perspectives fosters an inclusive culture of innovation, where unique viewpoints contribute to breakthrough solutions. Resilience and preparedness for challenges form the foundation of leadership, allowing leaders not only to weather adversities but also to transform them into opportunities for growth. Additionally, effective leaders strike a balance between listening to various viewpoints and making decisive, firm decisions. This approach ensures a democratic yet efficient decision-making process, essential for prompt and confident action in today's dynamic business A Journey of Transformation environment. One of the most notable achievements during his tenure as Essential Values CEO is the transformation of the company from a struggling local brand into a market leader, capturing a 70% For emerging leaders aiming to carve their niche in Egypt's share. Initially faced with significant challenges, including vibrant business sphere, Ihab Elsaka emphasizes three tough competition from imported products dominating the fundamental principles. Firstly, meticulous preparation is market in quality and price, it was perceived not as an paramount. Thoroughly understanding the market, insurmountable barrier, but rather as a catalyst for action. competitors, and one's own value proposition establishes a solid foundation for achievement. Secondly, embracing Embarking on a comprehensive journey of self- risk-taking is essential. Innovation and leadership demand improvement, the company scrutinized every facet of its venturing into uncharted territory, albeit with the operations—from product development and quality control acknowledgment of uncertainties. Lastly, prudent risk to cost management and marketing strategies. The objective assessment is crucial. While it's important to take risks, it's was clear: to exceed the quality of imported products while equally vital to gauge potential challenges and pitfalls along maintaining competitive pricing. This endeavor demanded a the way. Understanding the terrain before diving in is deep commitment to innovation, a readiness to take imperative; aspiring leaders should not plunge into calculated risks, and an unshakable belief in the team's situations where failure is inevitable. Rather, they should potential and the brand. approach risks with a calculated mindset, ensuring they're stepping into manageable scenarios. By adhering to these The journey was arduous, testing their determination at guiding principles, emerging leaders can confidently every juncture. Yet, through unwavering dedication and a navigate Egypt's business landscape, fostering creativity collective spirit of perseverance, they prevailed. The and positioning themselves for sustainable success. metamorphosis into a market leader stands as a testament to 42 March, 2024 www.insightssuccess.com

45. be our doubts of today., , The only limit to our realization of tomorrow will - Franklin D. Roosevelt

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47. Egypt's Top 10 CEOs Shaping the Business Landscape he telecommunications and financial technology sectors stand as pillars of innovation and growth in T today’s dynamic business landscape. With advancements in technology and evolving consumer demands, professionals within these industries navigate complex challenges to drive progress and transformation. Leading the charge in this realm is Karim Shehata, a seasoned executive with over 25 years of experience spanning marketing, sales, operations, and business development. His journey reflects a commitment to excellence and innovation, notably within telecommunications and fintech, where he has held Visa International, Karim has leveraged his extensive prominent leadership positions. experience to navigate and excel in the dynamic landscape of telecommunications and financial technology. His Under the stewardship of Karim Shehata, Basata Holding leadership roles have afforded him the opportunity to emerges as a cornerstone in the convergence of integrate his expertise with his fervor for innovation, telecommunications and financial technology. As CEO, particularly within the fintech domain, where he has Shehata’s strategic vision and commitment to integrity and overseen major e-payment enterprises across the MENA innovation propel the company forward, fostering growth region. Karim’s dedication exemplifies a steadfast and making a tangible impact on the e-payments sector in commitment to fostering growth, driving innovation, and Egypt. instigating positive transformations through strategic business leadership. Let’s delve in to learn more: Career Evolution in the Fintech Sector Journey in Driving Innovation and Growth At every juncture of Karim’s career, the evolving landscape Karim’s path to assuming the role of CEO at Basata of the fintech industry has left a significant imprint. During Holding originates from a robust background spanning over his tenure as the executive lead for Corporations at 25 years in marketing strategies, sales, operations, and Vodafone Egypt, Karim’s role centered on developing business development, notably within the dynamic strategies encompassing marketing, sales, telecommunications and payment/fintech sectors. Holding operations, and technical resources tailored to the corporate prominent executive positions at Vodafone Egypt and sector. 45 March, 2024 www.insightssuccess.com

48. His efforts were particularly directed toward enhancing sales strategies through appropriate channels. Transitioning to the role of leading the Business Development sector at Visa International, Karim’s focus shifted to fostering the growth of retail banking services in Egypt, thereby contributing to the realization of financial inclusion objectives. Previously, as the Marketing Manager at the National Bank of Egypt, Karim was tasked with integrating systems and establishing effective communication channels to facilitate product delivery to individuals. Each phase of his career demanded a unique set of skills, collectively shaping Karim into the seasoned professional he is today. CEO’s Vision for Business Growth and Impact through various strategies. He fosters clear communication, As the CEO of Basata Holding, Karim places a strong sets expectations, and provides support and resources to emphasis on integrity, respect for his team, empathy, ensure their success. Karim believes in offering recognition innovation, sustainability, and continuous learning to guide and feedback to acknowledge their contributions and help his decision-making process. He is dedicated to them grow professionally. He encourages collaboration and implementing corporate governance principles within empowers team members to make decisions, promoting a Basata to foster continued business growth, and he is culture of autonomy and accountability. Karim also committed to making a tangible impact on the e-payments prioritizes his own growth and development, striving to be sector in Egypt. the best version of himself and continuously improving his skills. He actively transfers his experience to those around Approach to Work-Life Balance him, fostering a culture of learning and mutual support within the team. Maintaining a healthy work-life balance while overseeing one of Egypt’s prominent companies is essential to Karim Staying Ahead in Fintech Leadership Shehata. He approaches his work with dedication and efficiency, ensuring effective time management while also For any leader, staying consistently informed about rapidly prioritizing personal well-being. Karim achieves this evolving developments across all levels and sectors is balance through flexibility, adaptability, task prioritization, paramount. In the competitive landscape of the fintech and efficient delegation. He fosters a supportive work industry, it is essential to continuously strive to stay abreast environment at Basata, where both personal and of the latest technologies and management methodologies. professional fulfillment flourish within the company. Karim Shehata emphasizes the importance of integrating these advancements into the financial sector to drive Navigating Challenges Amidst COVID-19 practical applications aimed at building a robust entity with effective governance within Basata Holding. During the COVID-19 lockdown, Karim Shehata faced the challenge of managing a large workforce amidst numerous Memorable Milestones in Market Entry uncertainties. His primary concern was striking a balance between ensuring the well-being and morale of his The launch of Basata Holding in the Egyptian market was a employees while simultaneously striving to achieve the significant milestone, characterized by the consolidation of company’s business objectives. two highly successful E-payment companies and driven by the vision of growth alongside its employees and the Fostering Team Empowerment and Growth expertise of a seasoned team. These moments were truly unforgettable. Karim Shehata motivates and empowers his team members 46 March, 2024 www.insightssuccess.com

49. Essential Traits of Modern Leadership In today’s business environment, effective leadership necessitates a blend of qualities. Karim recognizes the importance of vision, strong communication, adaptability, empathy, and a robust decision-making process. He emphasizes the significance of resilience, strategic delegation, ethical conduct, fostering innovation, and promoting teamwork and collaboration as essential components of effective leadership. Embracing Flexibility in Business Strategies Karim Shehata emphasizes the importance of embracing flexibility as a key piece of advice. He suggests that adaptability in adjusting work strategies and business models in response to evolving market dynamics is crucial for overcoming challenges effectively. Additionally, Karim underscores the significance of collaborating with individuals who possess the skills and expertise to formulate policies and construction plans aimed at advancing business operations. 47 March, 2024 www.insightssuccess.com

50. The CEO Paradox: and Execution in a he CEO's job description might their core responsibility: driving seem straightforward: lead the strategic execution. This might involve T company to success. But spearheading key initiatives, fostering beneath that simple statement lies a innovation, or building strong complex web of responsibilities. CEOs relationships with critical partners. are expected to be strategic visionaries, inspiring leaders, and decisive Effective CEOs also delegate problem-solvers, all while managing a ruthlessly. They surround themselves demanding schedule and a constant with talented individuals and empower barrage of information. them to make decisions within their areas of expertise. This frees up the The million-dollar question is: how do CEO's time for the big-picture issues. the best CEOs navigate this paradox and get the truly important work done? Communication: The Cornerstone of Here, we explore the key strategies Success they employ. The best CEOs recognize that clear and Focus on the Few, Critical Activities consistent communication is the cornerstone of successful execution. Great CEOs understand they Their vision and priorities need to can't—and shouldn't—do everything cascade down through the entire themselves. Their time is a precious organization, ensuring everyone resource, best spent on activities with a understands their role in achieving the high impact on the company's direction company's goals. and long-term goals. This often means applying the 80/20 rule (Pareto This communication takes many Principle), where 80% of the results forms. Regular town halls, clear and come from 20% of the effort. concise messaging in internal communications, and readily available Mastering prioritization is crucial. leadership all play a part. Highly Many CEOs use a 60/40 rule, effective CEOs don't just dedicating 60% of their time to communicate; they actively listen, essential but less strategic tasks like gathering feedback and ensuring a two- board meetings and investor relations. way flow of information. The remaining 40% is then focused on 48 March, 2024 www.insightssuccess.com