Emerging Healthcare Solution Providers to Watch in 2019

1. Vol.-5/Issue-2 www.insightscare.com May2019 EMERGING Healthcare SOLUTION PROVIDERSIN2019 SamSanthosh FounderChairman Dr Ramprasad VL COO MedGenome Genomics and Clinical Data-driven Diagnostic andDrug Discovery ResearchCompany

4. Hi-Fi to5G! Ashwini S. Deshpande Editor

5. Iintheruralareas where doctors locatedatseveralmiles away, travellingillcanbe very tough andtime- magine someone is ill and needs a prompt medical help. In this situation, the patient has just one option and itis travelling to a doctor or hospital doesn’t matter what time and at what distance. Now, consider the samesituation consuming. But, today, with the ever-changing technology and with the advent of telehealth and remotemonitoring systems, one could receive care right from the comfort of their home. Doctors can easily make recommendationsafter a short video call and can submit prescriptionrequests. However, it has been noticed that the remote monitoring along with sophisticated imaging equipment can lead to additional pressure on the business networks in the healthcare industry. This often increases congestion and slows down network speeds, especially for healthcare providers that might be interfacing with number of patients a day.The situation is not only frustrating for those who are using it, but the poor network quality can also delay patient care, which could hurt outcomes in the long run. Also, because the implementation of IoT technologies continues to grow, the amount of data on networks is expected to increase with each passingday. But, 5G technologies hold the potential to help resolve these challenges and improving patient experience with personalized, preventive care. Let us consider the case of MRI’s and other image machines, which are of a large size and are often sent to the specialist for review. If the network is on low bandwidth, then the transmission can take a long time due to which patient needs to wait for long and providers can attend fewer patients in the same amount of time. Adding a high-speed 5g network would help to transport huge data files of medical imagery which canimprove quality ofcare. Talking about telemedicine whose market has been expected to grow at an annual rate of 16.5% by 2023, showcases the increasing demand for healthcare in rural areas. Implementing a 5g Network in telemedicine would support real- time high quality videos. 5g network would assist mobile networks to handle telemedicine appointments which can easilyincreasethereachofprogram.Anumberofhealthcaresystemsuselanguagetranslatorswhileprovidingcareto help staff overcome language barriers. With 5G, translators can make video conference with the patient and doctor using models at the network edge which makes the process more efficient, reliable andaccessible. Down the line, it is known fact that, every new development is full of challenges, and like all technologies, 5G use in medical health has its one-of-a-kind significant effect. By enabling all technologies through 5G networks, healthcare systems can expand the quality of care and patient experience along with reducing the cost of care. To add more on reacting to patients’ conditions, 5G networks can offer providers the ability to offer more personalized andpreventivecare. Ashwini S.Deshpande

6. CONTENTS CoverStory 10 MedGenome Genomics and Clinical Data-driven Diagnostic and Drug Discovery ResearchCompany Healthcare Trends The Burden of Obesity inIndia 18

7. 26 CloveDental Spreading Confident and DazzlingSmiles! 30 Healtho5 Spearheading the HealthcareSpacewith InnovativeSolutions 34 MarksMan Healthcare Committed toDeliver Client-focused Scientific and Data DrivenSolutions 38 NextGen Life Sciences Pvt.Ltd. A One-stopDestination for Life Science Essentials and ResearchResources 42 PurpleDocs A Customer-centric Organization Delivering Seamless Tech-enabled Products andServices

8. Sturdy Healthcare Solution Providers RedefiningHealthcare EMERGING Healthcare SOLUTIONPROVIDERSIN2019 Sthehealthcare spending to 2.5 percent of theGDPby theend of its 12thfive yearplanthat would be ince a few decades, India’s GDP has been grown at about seven percent while the country’shealthcare sector is lagging behind with over 1.2 percent of the GDP. Hence, the Indian Government aims touplift increased to 3 percent by2022. With the fast expanding economy and increased Internet usage, there is a high demand for qualityand cost-effective healthcare in India. The increasing healthcare market in India is generating a huge opportunity for healthtech as well as healthcare organizations and startups. Though most of healthcare solution providers are still evolving, there are larger drifts growing in healthcare, emergency services, pathology, and various among other things. Here in this special issue of ‘Emerging Healthcare Solution Providers in 2019’, we have enlightened the foremost Healthcare Solution Providersthat are transforming the healthcare industry with their astounding services andapproaches. In this issue, we have introduced, ‘MedGenome’ as a Cover Story. MedGenome is India’s premier genomics- based research and Diagnostics Company that offers comprehensive diagnostic solutions to researchers, doctors and hospitals, the company’s clinical, phenotypic and genomics data provide in-depth perceptions and aid in drug discovery to complex diseases at a molecular and geneticlevel. We have also represented, Healtho5 is the leading organization that implements AI and Machine Learning technologies to navigate the healthcare ecosystem better with regular support and guidance; NextGen Life Sciences provides Innovative Solutions and Services for Life Science and Healthcare Industry; PurpleDocs is the well-known startup in Gujarat that delivers innovative tech-enabled services and applications to theclients; MarksMan Healthcare that offers customized information solutions for all stages of the product’s life-cycle and therapeutic categories; and Clove Dental which is the largest network of dental clinics in India that offers global standards of dentistry and has spread across 300+ locations in 12 states and 26 cities in thecountry. We have also encompassed CXO Article on ‘The Burden of Obesity in India’ by Dr. Nikhil Agnihotri whois Director and Head, Department of Minimal Access, Metabolic and Bariatric Surgery at Max Super-specialty Hospital, Shalimar Bagh and Max Multispecialty Hospital, Pitampura NewDelhi. Our in-house editors have also scripted article on ‘Tips for Better Effective DecisionMaking’.

9. Editor-in-Chief ManagingEditor Pooja M. Bansal Ashwini S.Deshpande Art & DesignHead Associate Designer Art & PictureEditor Co-designer Amol Kamble Poonam Mahajan Rahul Kavnekar SavitaPandav Nandan Deshpande Chaitanya, Pooja,Ruchi Business DevelopmentManager SalesExecutives Technical Head PratikshaPatil TechnicalSpecialist DigitalMarketingManager SME-SMOExecutive CirculationManager Amar, Aditya PrashantChevale Manoj Shelge Tanaji sales@insightscare.com May,2019 CorporateOfces: Insights Success Media Tech LLC 555 Metro Place North, Suite100, Dublin, OH 43017, United States Phone -(614)-602-1754 Email:info@insightscare.com For Subscription:www.insightscare.com Insights Success Media and TechnologyPvt.Ltd. Ofce No. 22, 510, Rainbow Plaza,ShivarChowk, Pimple Saudagar, Pune, Maharashtra411017 Phone-India:+917410079881/82/83/84/85 Email:info@insightscare.com For Subscription:www.insightscare.com https://twitter.com/Insightscare Follow uson: www.facebook.com/InsightsCare/ We are also available on: Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recordingorotherwise,withoutpriorpermissionfromInsightssuccess. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt.Ltd.

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12. CoverStory MedGenome Genomics and Clinical Data-driven Diagnostic andDrug Discovery ResearchCompany

13. EMERGING Healthcare SOLUTIONPROVIDERSIN2019 “ We probably are theonly genomicdiagnostics company to bringtogether an infrastructure,intellect and network to potentially revolutionize the way healthcare is assessed and deliveredtoday “ Epremier genomics-based researchand Diagnostics Company. ndorsed with the prestigious ‘Leadership Award inAdvancing Precision Medicine’ by ABP news, MedGenome isIndia’s While it offers comprehensive diagnostic solutions toresearchers, doctors and hospitals, the company’s clinical, phenotypic and genomics data provide in-depth perceptions and aid in drugdiscovery to complex diseases at a molecular and geneticlevel. In the genomic science space, it is critical to ensure you are able to localize your offering to the genetic pool of a certain population. MedGenome has access to data pool and insights that are centric tothe Indian and Asian population. This sets the company apart fromvarious other international players who are trying to make inroads into this market. MedGenome has worked extensively on building clinical databasesof more than 1 million patients through collaborations. It is also a founding member of GenomeAsia 100K, an initiative to sequence 100,000 Genomes in Asia, with which the company aims to provide a unique resource of genetic research for theworld. Uniqueness at its best MedGenome has a strong belief in ‘Innovation’ as many of its tests have been developed in-house including its comprehensive Gene Panels. Its diverse range of tests includes carrier screening test for couples planning a baby or clinical and whole exome sequencing test for identifying gene mutations in rare diseases. The company believes in a continuous revolution to cut the cost of genetic tests andempower clinicians with actionable clinical insights for betteroutcomes.

14. About the DedicatedLeader Owing to his interest and passion in science and technology, Sam Santhosh, the Founder Chairman of MedGenome established the company in 2013. He is an entrepreneur with more than two decadesof extensive experience in initiating and running successfulbusinesses. He founded Calsoft in 1992 and escalated it to become a global IT player with over 1,200 employees and offices in eight countries, which then went public in India in 1996. During 2009, Sam started out as a general sequencing lab in Cochin and in the next two years, the team had started developing tests targeted at specific diseases and disorders. By 2013, the operations scaled up and MedGenome was conceptualized. Being an investor and mentor for many companies, Santhosh is currently a board member at Impelsys Inc, New York, ePayHealthcare, San Francisco, SciGenom Labs, Cochin, Emerge Ventures, Singapore and the Centre for Commercialization of Antibodies (CCAB) Toronto, Canada. A natural entrepreneur, Sam constantly challenges andredefines the boundaries of his own personalachievements. Having spent leading a software firm overtwo decades in the United States, he drew parallels in the field of genomics to the computing industry. Sam believesthat harnessing the power of science is criticalto SamSanthosh innovation and this strong belief has led himto move into a future blending science & technology withbusiness. “I was convinced that genomics would bethe most significant instrument to change the future of our species and its application in medical health, life sciences, agriculture, veterinary sciences, aquaculture,and environmental cleanup and so on, seemed limitless. That belief started me on a journey in Genomics-based entrepreneurship which has allowed me to actively participate in this revolution,” says Santhosh. FounderChairman

15. “ Our vision is tobecome “ a genomics data company leveragingthe uniquefeatures of the Indianpopulation • As the company strongly believes in offering Quality, MedGenome adheres to the highest international standards with services and have obtained the prestigious CAP accreditation for all its labs across India. The company implements modern molecular techniques such as FISH, PCR, Sanger Sequencing and Microarray to offer broad solutions to the fraternity. Currently, it is the highest throughput NGS sequencing lab in South Asia with thehelp of its cutting-edge genome sequencing platforms such as Illumina’s NovaSeq, HiSeq X, HiSeq 4000 and 2500, MiSeq, etc. • AssortedServices • MedGenome’s offerings primarily comprises of three components: • Diagnostic testing to be used by doctors andhospitals covers thefollowing: • Prima: An integrated solution covering oncology, hemato-oncology and non-malignant hematology. Its flagship products at MedGenome are Liquid Biopsy using thect- DNA approach, HLA Typing for donor selection, Gene panels that providegermline predisposition, somatic cancerresponse Dr Ramprasad VL COO prenatal screening test (NIPT) covering 10most common chromosomal disorders. Besides, a Carrier Screening test can be conducted to find out carrier status for autosomal recessive disorder for a couple planning a baby. We also have the expertise to conduct a PGS to screen for chromosomal disorders in an embryo conceived throughIVF. Customized research solutions to researchers working in universities, research institutes companies andhospitals. A whole range of solutions covering DNA and RNA are being offeredhere. Joint research working with companies focusedon finding precision medicine solutions for doctors and patients The company offers more than 475 genetic tests across several disease categories such as pediatrics,neurology, oncology, hematology, endocrinology, nephrology, ophthalmology, etc. and have partnered with major hospitals and research centers acrossIndia. MedGenome was the first company to launch the first clinical exome (sequencing all genes) for rarepediatric prediction, clinical exome andothers. ii. Actia: It is for the therapeutic areas such asNeurology, Nephrology, Endocrinology whereinthe flagship products include gene panels for diagnosing the root cause of a geneticdisorder, prenatal testing for parents withsuspected It is a Reproductive Health screening solution focused on mother and child. Here theflagship products include 2nd Generationnon-invasive geneticissues. iii.Claria:

16. MedGenome’s “ mission is todecipher large amountsof complexgenome “ data that canaid precision medicine and the discoveryof new drugs • diseases in India; which is one of the biggest moments considered by the organization. Until now, the company has completed testing of around15,000 cases with approximate 60-70% success rate in identifying diagnosable diseases by clinical exomesequencing. • Today, MedGenome is the onlygenetic diagnostics lab in India which is CAP accredited for Whole Genome Sequencing (WGS) and Whole Exome Sequencing(WES). • Awarded the ‘Emerging Company of the Year’ under Bioinformatics& System Biology category At India Bio2016 • Recognized by BusinessWorld asa Disruptor in2017 • Had been the finalists forIndia's Emerging Global Companies at IE20 London2016 • Also received ‘Best LifeScience Company’ award by ETNow • Making Of DevelopedIndia’ (MODI) Awards in Feb2018 Apart from these achievements, MedGenome has successfully developed ONCPEPT which is an end- to-end genomics platform to address the unmet needs of cancer immunotherapy drugs. It has also established DIABETOME, a clinical knowledge base to promote understanding and treatment of diabetes. This will enable novel research and diagnostics in the area of Type 1 and Type 2 Diabetes. The company’s research capabilities have led to various collaborations inthearea of inherited diseases, familial deafness and non-invasive prenatal screening test. Happy Clients atMedGenome Being a next-generation diagnostics company, MedGenome works with experts to help people find answers to their health concerns whichcouldhave a genetic linkage. This approach has led the company to achieve large feats with best clientexperiences. MedGenome shares someofits memorableexperiences. After a 12-year long struggle and multiple IVF attempts a couple was blessed with a son who was conceived using IVF in combination with an advanced genetic screening technique called Preimplantation Genetic Screening (PGS). Prior to this, the couple suffered multiple miscarriages. On investigation, it was found that the miscarriages occurred due to aneuploidies in the fetus. 11 embryos from the next IVF cycle werescreened using PGS at MedGenome Labs. PGS involves analyzing few cells from an IVF Embryo and checking if the number of chromosomes isnormal. The report provided byMedGenome recommended the best embryos for transfer that resulted in normal pregnancy and a healthybaby. In the case of a 35-year-old male with developmental delays who had 2 episodes of seizures and was brought to the hospital and testing showedthat he had hyperammonemia. A routine biochemical test done earlier for Urea cycle test came up normal, but the treating doctor decided to go for a broader genetic test as abaseline

17. biochemical test might not pick up during asymptomatic times. The clinical exome genetic test performed at MedGenome Labs showed a genetic defect that manifested in Urea Cycle Deficient Disorder. Thus, Genetic testing was able to provide the correct diagnosis even when symptoms are not present. Genetic testing has also allowed us to diagnose manymetabolic disorders which if detected early and treated timely can prevent neurological damage. Building StrongOrganizational Culture While speaking about how the team members are motivated at MedGenome, Dr Ramprasad V L, COO, MedGenome asserts, “Ourwork domain is a niche one where we continuously work on new challenges with new areas of focus and innovations. We have a like-minded team of scientists, bioinformatics, genome analysts who understand the larger vision of the organization and their contribution to healthcare onthe whole. The work we do supports a paradigm shift in how diagnostics and targeted therapy will impact human wellbeing. This gives them animmense sense of pride and keeps ourworkforce motivated.” MedGenome provides its teams with the best in class infrastructure as apart of their work environment. The company’s continuous training program keeps its staff constantly upgraded and updated with a knowledge ground at par with the rest of the world. The company provides end-to-end doctor-prescribed genetic diagnostic solutions for patients. The team also believes that the genomic data on Indian population is a great source of genomics research which allows us to understand the historyand pattern ofdiseases. Ultimate Goal:Customer Satisfaction &Loyalty “We are a genetic diagnostics organization and our end goal is to enable researchers and doctorsmake an informed decision about thestudy or on the course of treatment respectively,” says Dr Ramprasad on speaking about the companygoal. He further adds, “Our commitmentand subject understanding are very unique and help us provide data points that can assist medical professionals to understand a health problem better and thus deliver what is known as precise medical care for patients. Over and above, we are the knowledge partners to doctors in helping them understand the application of agenetic test in their practice. We also undertake patient counseling to enable a well-informed decision.” With its world-class technicalexpertise and a team of domain experts, MedGenome provides data points and precise reasons behind the incidenceof a disease which becomes instrumental in defining the treatment plan for a patient. Further, as it is the only company to have both diagnostics and research verticals, it will be able to build the Indian baseline datawhich

18. “ will aid in drug discovery and developing new tests. The company is hoping that the large diverse Indian population would be a great platform in helping Global Pharma companies understand diseases better anddevelop new drugs. Social Activities forHealth Enhancement MedGenome firmly believes that education about the potential ofgenetic diagnostics in everyday health care is very pivotal. The understanding and intent to mainstream genetics in diagnosis is the next leap the industry can take to improveoutcomes. It also realizes the overall investment the domain needs before its complete potential is leveraged. The company invests in educating and demonstrating all aspects of genetic testing. To cater to these objectives, MedGenomeworks with the doctors and general consumers on various educational seminars and CMEs. It also conducts free Genetic Counseling sessions for patients and their families to establish the need for genetic testing and clear understanding of the subjectmatter. With its prime purpose to improve healthcare outcomes,MedGenomealso collaborates with several government hospitals to subsidize the costs of tests for BPLpatients. Plotting Success forAdvanced Future MedGenome would be acceleratingits biomarker discovery programs and further the development of MedGenome’s OncoPept™ suite of cancer immunotherapy biomarker solutions. These efforts will enable global genomic andbiopharmaceutical researchers to access MedGenome’s advanced research solutions and leverage the world’s most diverse genetic variant database drawn from Indian population for early drug discovery and targetvalidation. MedGenome aims to lead the next wave of innovation in molecular biology-based diagnostics. It israpidly expanding its diagnostic test portfolio and aggressively working towards creating awareness about the utility and efficacy of its diagnostic solutions in the medical fraternity. Realizing the tremendous potential of its portfolioin reducing the burden ofdisease, Employee engagementis also criticaland “ we ensure that we have a work and fun culture MedGenome has begun extendingits offerings in neighboring countriesas well. “Our in-house intellect and infrastructure enable us toconstantly innovate to benefit and bring out the importance of genetic diagnostics in the healthcare industry. There are multiple projects and tests we are developing in the area of cardiovascular and infectious diseases,” says Dr Ramprasad on asking him about the company’s upcomingprojects.

20. Dr NikhilAgnihotri Director andHead 18 |May 2019 |

21. HealthcareTrends Dr Nikhil Agnihotri after completing his post-graduation in General Surgery joined the prestigious Sir Ganga Ram Hospital New Delhi for post-doctoral fellowship in Minimal AccessSurgery. Academically procient, he trains young laparoscopic surgeons across the globe and is also a peer reviewer for many national and international surgicaljournals. Dr Nikhil Agnihotri is currently the Director and Head, Department of Minimal Access, Metabolic and Bariatric Surgery at Max Super- specialty Hospital, Shalimar Bagh and Max Multispecialty Hospital, Pitampura NewDelhi. Iamongstthedevelopednations.Onhealth grounds too ndia has come a long way and is now perceived asa progressive economy fighting hard to secure itsplace it has successfully eliminated many infectiousdiseases, such as Polio, Leprosy, Yaws, etc. but is now staring atthe immense burden of chronic non-communicablediseases. Non-communicable diseases such as cardiovascular diseases, Cancers, Respiratory diseases, Diabetes havebeen inherited from globalization of unhealthy lifestyles and diets, unplanned rapid urbanization, sedentary lifestylesand lack of physical sports and activity. Overweight and Obesity contribute majorly to these diseases. Obesity is defined as a chronic disease ofexcess fat storage to the extent that it impairs health of the individual. It brings along with itself a plethora of related diseases such as type 2 Diabetes, Hypertension, Dyslipidemias, Obstructive Sleep Apnea, Joint Pains, Polycystic Ovarian Disease, Infertility, Depression and Hernias. Obesity is also associated with development of Cancers in longterm. According to recent estimates of National Family Health Survey Overweight and Obesity almost doubled in adecade (2005 to 2015) from 21% to 39.3%. India now stands third, after USA and China amongst most obese nations. It is no more a disease of only the affluent and affects individuals across all socio-economic spectrums. Even the childrenand |May2019|19

22. adolescents are increasingly affected. Worldwide, 33% of populations – a staggering 2.36 billion people areestimated to be overweight or obese - PANDEMIC. Body Mass Index is used to measure and quantifyObesity in adults. It is a simple calculation of dividing weight in centimeters by height in meters2. Moreover we have a typical pattern of fat distribution around the waist which makes us prone to development of insulin resistance and type 2 Diabetes at much lowerBMIs. After quantification, management of Obesity becomes easier where mild to moderately Obese are managed by encouraging lifestyle modifications, supervised diets and regular physical exercise. Severely Obese i.e. BMI >37.5 are advised a Bariatric Procedure. When two or moreco morbidities have already set in such as Diabetes, Hypertension, OSA, PCOS etc. surgery is advised at a lower BMI of >32.5. Bariatric procedures have undergone tremendous innovations, the most significant being the performance of these Laparoscopically compared to when these were first started more than 50 years ago. Laparoscopy has its inherent benefits of being safer, less painful, decreasing hospital stay, providing early return to work and superior cosmesis across all procedures but biggest benefit is reaped by Obese patient when early ambulation is started just afew hours after the surgery, preventing many serious complications in these otherwise susceptible obesesubjects. Laparoscopic Sleeve Gastrectomy removes a part of stomach along the greater curvature, thus reducing the size of the stomach substantially. It is the most commonly performed procedure worldwide today.It is mainly a restrictive procedure with hormonalalterations. There is a decrease in levels of hormone Ghrelin which produceshunger. In this procedure a very small, micro pouch of stomach is created to which small bowel loop is attached. Intestinal rerouting is done to create a Roux-en-Y configuration which prevents reflux of bile into the micro pouch andalso provides a very small degree ofmalabsorption. 20 |May 2019 |

23. This is a loop modification of Roux–En–YGastric Bypass where a loop of intestine is attached to long, narrow pouch ofstomach. Choosing a procedure : If required, surgeon chooses the procedure depending on age,presence or absence of related diseases, duration of those diseases, dosage of medications and investigative findings and patient’s preference. Usual stay in hospital is 2-3 days and oral liquid diet is initiated a day after the procedure. Detailed diet chart with instructions and follow up isadvised. One may expect to loose 4-6 kg weight every month after the procedure and the pattern of resolution of related diseases starts typically with Diabetes (immediate post op, even before weight loss), Obstructive Sleep Apnea ( 15 days to a month), Hypertension ( 2 to 3 months) and reduced pain in joints with significant weightloss. Up to 80% of excess weight is lost in the next one year. Although Bariatric procedures are safe and effective in treating individuals with Class II and III Obesity, a lot of focus, effort and commitment is required for its prevention beginning with sensitization and education of families, educational establishments, increasing awareness at the community level and in media, labeling and higher taxation of fat rich commercial foods. Those already suffering however, should not be further victimized by social stigma predicated on Hippocratic nostrum that weight can be reduced by ‘deciding’ to eat less and exercise more as it holds no scientificbasis. |May2019|21

24. Tips forBetter MAKING Doing business in the 21st century isn’t easy. Irrespective of the industry, most of the organizations eventually face the derth of talent. Today's cut-throat competition demands quick action and strategy from the organizations. Hence conducting market research, analyzing trends, evolving the model has become mandatory. Hence, organizations are required to follow strict strategy by shifting their attention to a small number of ordinary business activities like managing customer relationships, courcing inputs and developing right people. Optimizing their operations will help organizations promote their conditions and set up more thoughtful and long-range strategies to emergeinductively. In many organizations there is a major problem with communications where there is little open communication before the decision and the proper exchange of information only occurs ‘after’ the decision has supposedly been made. Also, the talent is not available to make the decision occasionally. Hence, there is a dire need for developing decision-making skills in the employees oforganizations. 01 It is always better to subject our thoughts to group scrutiny. Share with your colleagues the data that inuenced your opinion and what evidence can back up furtherdecision. 22 |May 2019 |

25. Chalk-Talk One needs to understand the environment or decision-making context. Successful approaches include a thoughtful classication of situations, people, or organizational processes into present frameworks. Analyzing a current situation is a starting point for an effective decision-making process. In this stage, one should ask self the followingquestions: 02 • Why do I need to make adecision? • What are the effects if no decision ismade? • What research or analysis should bedone? • The thorough answers of all these questions will help to gure out what data one already has and what else is needed to dene the objectives of decision making. 03 • It helps executives identify and compare the strengths as well as weaknesses of the alternatives (costs and revenues). Following are the steps to carry out a CDA analysis: • Determinecosts • Calculate benets • Comparealternatives • Report and planaction Depending on the analysis, makea recommendation and planaction. 23 |May 2019 |

26. 04 A risk-reward ratio is a measurement of your potential risks and rewards. Find all the possible rewards and contrast those all the potentialrisks. 05 Naturally, some logic is always present behind taking any decision. Hence, one must clearly know what stands behind theopinion. 06 With all the information in hand, one can make the best decision from some of themethodologies that are mentioned above. The overall process of decision making depends on multiple factors such as the time pressure, complexity of the problem, and the environment. Hence, trust on the data, research, and fundamental processes in your organization. 24 |May 2019 |

28. CloveDental SpreadingConfidentandDazzlingSmiles! Our mission is to bethepreferred dental care provider in every neighborhood across India by offering high quality healthcare, ethically Ecare across thecountry.Cloveoffersa stablished in 2011, Clove Dental started itsjourney with a clear vision to provide highest qualitydental comprehensive set of oral healthcare services,leverages best-in-class equipment, and utilizes the latest pain- management technology to provide affordable healthcare of the highestquality. To establish itself as the industry leader, Clove adheres to the highest standards in clinic safety and hygiene,customer service, and recruiting, with a constant focus on ethics and transparency. Clove also allocates resources to addressthe professionals that win people’s trust and make itastheir preferred dental carepartner. Why CloveDental? It is all about Ethics, Quality, and Professionalism that Clove adheres to that makes it stand out from the competitors. “Our patients place their trust in us and in the work that we do, hence, it is of vital importance that eachof us abides by the highest ethical, quality & professional standards. Doing so ensures we not only provide services of the highest quality, but create a business environment that reflects our core values – Respect, Integrity & Trust. These guidelines are intended to enhance the culture at Clove Dental,” says the Founder. oral healthcare needs of under-served communities.Today, Clove Dental has expanded to 320+ clinics across India, getting closer to accomplish its desiredcount. The company has a robust team of 850+ highly qualified dental professionals that has immense contribution in the achievement of Clove Dental. The organization believes that it is due to diligent and passionate working style ofthe 26 |May 2019 |

29. EMERGING Healthcare SOLUTIONPROVIDERSIN2019 Mr AmarinderSingh CEO andFounder ABOUT THE LEADINGLIGHT Mr Amarinder Singh, the CEO and Founder of Clove Dental, is an MBA graduate from Harvard Business School. He is a passionate person who works with learned attitude. With a Master’s degree in System Design Engineering from the University of Waterloo, Canada, and having a formal degree in Mechanical Engineering from the University of Ilorin, his life journey has been enriched withideas. He is a serial entrepreneur and a seasoned executive who has spent more than two decades in both entrepreneurial ventures and large corporate organizations. Prior to founding Global Dental Services and Clove Dental in India, Amar ran a supply chain software company based in San Francisco,California. Amar is passionate about bringing in the world-class quality care, which is also socially responsible, to India. He works with a clear mission of serving the best and never compromising on quality in any aspect of his life – personal and professional. The three things Amar strongly believes in are continuous learning, staying curious, and respecting diversity of allkinds. Clove Dental’s 4-step sterilization protocol ensures hygiene and quality along with preventing any infection or future damage. It is the only organization till now whichmaintains all the records of their patients, employees as well as the doctors digitally, that can be accessed at real time from any geographicallocation. Besides its core values, the dedicated and speciallyassigned quality team at Clove Dental ensures that theclinics provide the highest quality services to their patients and strive for continuous quality improvements. The team comprises of expert dentists who have a vast andstirring experience in both dentistry as well asadministration. DistinctiveServices Clove Dental has a wide spectrum of dentistry services.The specialized services that Clove Dental offer are dental filling, root canal treatment, wisdom teeth removal,braces |May2019|27

30. and aligners, dental implants, dentures, bridges andcrowns, teeth whitening, smile makeover, kids’ dentistry, mouth ulcers, preventive dentistry, and advanced gumtreatment. • Clove Dental owns a large team of specialized dental surgeons who have enriching experience of handling complex dental cases which require special guidanceand attention. • Accreditations andAwards • Clove Dental has reached the milestone of having 310 clinics this year and is on its way to achieve more. Adding more recognition to its list, Clove is the only Asianmember of the Royal Society of Medicine, UK, which is one of the world’s most prestigious medical institutions. The company’s membership is an indicator of its prime emphasis on its core values. Besides, Clove Dental is the only Indian healthcare organization to have been given membership by this renownedorganization. • A List of Awardsreceived: • Clove Dental has been recognized for being a symbolof excellence in health and wellness- ‘The EconomicTimes Best Healthcare Brands2016.’ • ‘Best building of brand by Business ModelInnovation • Awards 2018 – Healthcare BusinessInternational. • Famdent Excellence in Dentistry2017 • ‘Best Dental Chain Award of the year 2017’ byTimes Network • ‘Best Employer Brand 2017’ by World HRDCongress • 2017 • Astounding Client Experience • Patient care is of the greatest importance at Clove. The company takes every possible measure to make surethat the patients are happy and satisfied. Clove Dentalshares one of its most outstanding client experiences and says- “We have experienced one case where one of our dentists played a pivotal role in changing the life of a soon to bethe groom. Working with a private firm, the patient lost his upper left front teeth in an accident 4 yearsago. That time he just underwent surgery to make sure thatthere isn’t any damage to his jaw but did not get his teeth fixed. As he was getting married in a short span of 3 days, hehad raised concern about his looks. He visited Clove Dental to get his front two teeth fixed of which just root remnants had left. In addition to this, he also had stained teeth which were an add-on challenge for thedoctor. The doctor, along with her team, then took charge ofgiving him the ‘picture perfect smile’ for his wedding day. The team performed a single sitting root canal treatment on his retained root remnants as extraction was not an option, owing to no availability of time for healing. She did a crown reduction for the teeth adjacent to the missing crowns and coordinated with the lab for taking the work to a super-fast pace! Seeing an extremely happy patient at the end of treatment was worth all the efforts and hard work. The doctor says that she is glad she could give the groom the ‘picture perfect smile’ on the biggest day of his life and that’s all that matters!” Future Outlook Clove Dental’s future plan is to spread more awarenessand possibly reach more audience. The company has invested Rs 239 crore ($35 million) since inception and has further plan to invest the capital of about Rs 171 crore ($25 million) in the near future. The company’s goal is to address oral health and wishes to reach the count of 600 clinics by2020. 28 |May 2019 |

32. Healtho5 SpearheadingtheHealthcareSpacewithInnovativeSolutions SteveStomel Founder &CEO Dr Neelesh Bhandari Co-founder KousikRajendran Co-founder VenkyVaddineni Co-founder ProCatDistribution Technologies ABOUT THE VIBRANTTRIO Kousik Rajendran, the Co-founder has more than a decade of extensive experience through working for a number of healthcare IT products development across the globe. He believes Software Architecture as real-time, ‘make it simple’ with a focus on adding long-term value to the organization. He also designed architecture based on these principles and standards that have helped companies deliver their ideas and technology solutions driving real value impacting their business. At Healtho5, he looks after the technology and operations with added responsibilities in marketing andsales. Dr Neelesh Bhandari, another Co-founder is an Armed Forces Medical College, Pune graduate with post-graduation in Pathology. After his twelve years of medical practice in public and private hospitals across India, he shifted to technology in Healthcare technology entrepreneurship in 2010. Dr. Neelesh is a patient-centered physician, Chairman, Social Media Committee at the Indian Association for Medical Informatics (2012-14). At Healtho5, he takes care of medical affairs with added responsibility in marketing andsales. Venky Vaddineni, the third Co-founder of Healtho5 possesses more than two decades of enriched experience as a Management Leader and Engineering Leader, and astute project professional focusing on delivery management, compliance, risk prevention, and change management. He is an expert at delivering simultaneous, large-scale projects within budget and time constraints while leading technical teams in providing innovative business solutions. At Healtho5, Venky looks after the Healtho5 softwareteam. 30 |May 2019 |

33. EMERGING Healthcare SOLUTIONPROVIDERSIN2019 The company’s clientele include Hospitals, Pharmaceuticals, Government and Non-government organizations, Laboratories and Insurancecompanies. MilestonesAchieved Healtho5 launched MedEngage® platform in January 2018 with over 2000 patients and two clients across India. The company’s first milestone attained was engaging 30,000 unique patients by December 2018. Today, they have reached close to 100,000 unique patients on its platform to deliver its patient experience and engagement solutions. The company deliverspatient support services to epilepsy patients across Maharashtra and multiple Sclerosis patients across India. Also, ‘renal hypertension’ support service would be coming in the next fewdays. Apart from these achievements, Helatho5 haspresented its unique solutions at many national as well as international forums. The company’s patient feedback services are used by 30+ hospitals acrossIndia. MedEngage®: The Unique Solution ofHealtho5 Healtho5’s A.I. assisted Patient Relationship Management platform MedEngage® allows patients to create detailed, multimedia-rich, and longitudinalpatient journey health record. These patient journey health records are rich in clinical and patient-reported data allow to use analytics and algorithms to createautomatic alerts for high risk patients. This assists payers and providers identify at-risk patients early and direct them to correct healthcare services. With this solution, Care protocols can be personalized depending on patient reported outcome measures to ensure best health outcomes. Also, both patients and payers are benefitted while providers can keep unnecessary readmissionslow. Another popular module of its MedEngage® platformis a real-time feedback and redressal solution for hospitals and clinics that go for JCI/NABH/similar accreditation. The software helps in capturing feedback from patients/visitors, complaint and redressal, tracking of complaints and custom report generation ready to be submitted to regulatoryauthorities. Intelligent clinical and non-clinical tools can now be used for fostering long-termpatientrelations with a humantouch. This leadstoengaged, happier and healthier individuals forlife WestablisheditsPatientRelationship ith the clear vision of assistingpatients throughout their care journey,Healtho5 Management (PRM) company at Bangalore inFebruary 2015. Since its founding, the company had the goal to help patients navigate the healthcare ecosystem better with regular support and guidance.Subsequently, • Healtho5 focused on building its own proprietaryA.I assisted platform called MedEngage® with built in clinical logic, triggers, multi-lingual care pathway protocols, visual dashboards, multi-channel communications and lotsmore. • Today, the company has grown to 30+ strong team of doctors, nurses, nutritionists, developers, etc. who seamlessly provide services and solutions to morethan 25,000 patients everymonth. • Unique Services • Healtho5 is a SaaS/ PaaS company providing patient- centric solutions to the payers and providers. Itspatient centric solutionsinclude: • Campaigns and LeadManagement • AppointmentScheduling • InformedConsent • Feedback and grievanceredressal • Follow-up andEngagement |May2019|31

34. Enhancing Customer Satisfaction andLoyalty Being a relationship management company, Healtho5 realized that providing customers with flawless customerservice is the core aspect that would keep them ahead in the market. Hence, the company has a customer service team withthe escalation matrix to resolve client issues in the stipulated time. It also provides round-the-clock online as well as telephonic support to its clients. For better results, they use lean project management techniques and work in a close team to keep everyone informed internally about any changes concerning theclients. Also, the company takes regular feedback from patients about its services. However, it has been noticed that over 70% of the patients found its services ‘excellent’ whereas 25% rated the engagement services ‘Good’ while the rest foundit average. Surpassing Challenges and OvercomingThem Healtho5 faced numerous challenges during launching of its patient engagement services in India; which is indeeda unique concept in the initial stage in multiple countries, including India. The healthcare providers and payers were skeptical about the implementation, effectiveness and Return-on-investment (RoI) of theseservices. Healtho5 considers itself lucky to have a few early adopters in hospitals, NGO’s and pharmaceuticals who helpedin showing proof of concept for their offerings. The company’s patient engagement services received a tremendous response from the patients which convinced more clients about this unmet need. These initial assignments uplifted Healtho5’s motivation and guided it in getting more traction with a now proven trackrecord. Future Prospect Healtho5 believes that the addition of patient generated health data to medical records and the implementation of Machine Learning in healthcare is all set to transform the way healthcare is being delivered. The company wouldbe launching more specialty support services in niche conditions like heart disease and stroke and would be workingto make its platform more intelligent to gather moredata. “We believe that Healtho5 have the capacity to contribute to the world of value-based healthcare in providing better outcomes at lower costs. We are planning to expand our services in the USA, Middle East and African countries soon,” say the co-founders while talking about the company’s futureplans. 32 |May 2019 |

36. Committed to Deliver Client-focusedScientific and Data DrivenSolutions M arksMan HealthcareCommunications, one of the renowned andeminent Right use of healthcare data at the right time can play an indispensable role inimproving patient outcomes and reducing the overallhealthcare cost to thepatient organizations in the healthcare spaceoffers Health Economics and Outcomes Research(HEOR), medical affairs, and data analytics consulting. The company was founded in 2014 and since its inception; MarksMan Healthcare has been committed in providing the highest level of scientific evidence to optimize the value and health impact of medicines and health technologies. The company also provides services related to scientific writing, curation-as-a-service,patient chart abstraction and Real World Evidence (RWE) solutions. MarksMan Healthcare has majorly positioned itselfin two major domains i.e. HEOR and MedicalAffairs. The VibrantDuo Dr. Amit Dang, the Founder and CEO of MarksMan Healthcare, is one of the eminent personalities in the healthcare domain. He completed his M.D. in pharmacology from Goa University. Along with abundant healthcare knowledge, he possesses the best business acumen. Prior to establishing MarksMan Healthcare, he had been the director at Geronimo Healthcare Solutions and handled various prestigious clients in the field of scientific content developmentand medicalwriting. Asking him about how you motivate your teammembers and provide customer satisfaction, Dr. Dang said, “Working in the core knowledge and scientific domain, our primary focus has always been on maintainingthe 34 |May 2019 | quality of deliverables. Also, high importance is givento prompt communication, be it with clients or with employees working in our organization. We have optimized the process through advanced management software to make sure that every mail gets a quickrevert and our clients’ concerns are resolved at the soonest.” Another key personality contributing majorly to the success of MarksMan Healthcare is Dimple Arora, Co-founder of the company. She is an MBAprofessional and has a decade of domain expertise andglobal experience in insurance and investment banking. Shehas expertise in dealing with core business-related issues related to result-oriented approach and building long- term profitable client relations for generating repetitive business. A Wide Range ofServices MarksMan Healthcare offers a spectrum ofservices.

37. EMERGING Healthcare SOLUTIONPROVIDERSIN2019 Dr. AmitDang Founder andCEO DimpleArora Co-founder HEORServices: With its prime focus on HEOR, MarksMan Healthcare does literature reviews with the help of advanced software like RevMan, WinBugs, and STATA. The company’s team of HEOR analysts has set a track recordin conducting targeted and systematic literature reviews. Besides, MarksMan Healthcare also renders Economic Modeling, Real World Evidence, and MarketAccess support to itsclients. Medical AffairsServices: MarksMan Healthcare does research by writing evocative scientific manuscripts and assists in getting them published in indexed biomedical journals. It also assists in handling publications as well as does editingand proof-reading of scientificpapers. Curation-as-a-Service(C-a-a-S): MarksMan Healthcare holds the ability to offer a collaborative approach to collect, integrate, and curate real- world data from patient charts and EMR. The company processes a variety of data types to supporthealthcare analytic applications, such as patient stratification, predictive modeling, and datavisualization. |May2019|35

38. Healthcare AnalyticsServices: Its medical writers and statisticians’ team leverages their clinical, medical, and regulatory expertise to ensure seamless clinical data management with the accuracy ofthe drug trial and patient safety. PV and RegulatoryServices: These services provide customized information solutions for all stagesof the product’s life cycle and therapeuticcategories. MilestonesAchieved 2014- Establishment ofMarksMan Healthcare. 2015- Team MarksMan represented internationally in Vienna (Austria) and Milan (Italy). Dr. Amit Dang received “HealthcareEntrepreneur of the Year” award at Indo-Global Healthcare Summit and Expo.Dr. Amit Dang won the ‘2015ISPOR Meeting TravelGrant.’ 2016- Team MarksMan represented internationally in Singapore (USA) and Washington DC (USA). The company’s one of the research posters got nominated amongfinalist at ISPOR 21st Annual International Meeting at Washington DC(USA). 2017- Team MarksMan represented internationally at Tokyo (Japan)and Boston (USA). Dr. Amit Dang won ‘Young Global Leader Award by GLF’. 2018- Team MarksMan organized INMAS 2018 (2nd Indian Medical Affairs Summit). MarksMan launched “CertificationProgramme in Fundamentals of Health Economics and OutcomesResearch (HEOR)”. Team MarksMan represented internationally at Chicago (USA), Boston (USA) and Baltimore (USA) 2019- MarksMan got empaneled with Kalam Institute of Health and Technology to render its consulting services to the esteemed body andits clients at AMTZzone. C.A.R.E. Generic Medical Store-A Flagship Program of theCompany Marksman Healthcare Communications, a company also working in the domain of health economics, has earlier realized that in India the constant price rise had made access to affordable quality medicine a major challenge. The problem is further provoked by increasing incidence of chronic ailments like diabetes, hypertension, etc. that requires long term therapy. The company believes that the risein medicine cost is a strong barrier to the completion of prescribed treatment thereby endangering the health of citizens. Also, accessing affordable quality medicines is becoming a matter of great concern to the common man. Hence, they believe that this problem can be addressed by providing quality generic medicines to citizens at an affordable price range and empowering them with the knowledge needed in their health matters. The team at MarksMan iscommitted to society and strives to become responsible corporate citizens of the country. The core values of MarksMan Healthcare infer thata strong company cannot growwithout successful social and sustainable policies. Corporate Social Responsibility (CSR) plays a key role in Marksman Healthcare Communications’ social strategy for the present as well as upcoming years. Future Plans MarksMan Healthcare is planning to generate business partnerships in countries like USA, the UK, Europe, and South Africa, which would most probably be occurring in the next couple of months. The company is also planning to launch an online certification course on medical affairs this year as well, which is taking place for the first time inIndia. The company is ambitious about its upcoming patient-centric app “The KYT ”, i.e. ‘Know Your Treatment’, which is going to be the first healthcare data market application in India. The app would help patientsto monetize on their health records and hospitaldata. MarksMan Healthcare aims to build the largest RWE (Real World Evidence) Repository in India. “When the whole world is moving towards AI and machine learning, it is high time that we at least start aggregating and digitizing health records of Indian patients and help them understand its value,”believes Dr.Amit. 36 |May 2019 |

40. NextGen LifeSciences Pvt.Ltd. AOne-stopDestinationforLifeScienceEssentialsandResearchResources Unique Products andSolutions With its augmenting spectrum of products and solutions, NextGen Life sciences empowers the mounting realm of research to solve complex analytical challenges in the pharmaceutical, biotechnology, academic, government, environmental and industrial research, and the clinical laboratory. The company’s products address a wide rangeof requirements right from the sample, material characterization and chemical analysis to clinical diagnoses and biological-based therapeutics handling. The company offers products for Cell Analysis, Cell Culture & Transfection, Cloning, DNA & RNA Purification, Gene Expression Analysis & Genotyping, PCR, Protein Expression & Analysis, Real-Time PCR, Sequencing, Synthetic Biology, Cancer Research, Stem cell research, Drug Discovery and development, Plant Sciences, Epigenetics and Services for Sequencing, Next Generation Sequencing andBioinformatics. NextGen’s products support scientists and researchers across different geographies to meet the challenges they encounter to decipher and discover the space of lifescience. From routine investigation to ground-breaking discoveries, the company experts assist scientists to unravel complex analytical challenges. It also empowers them to conduct their workflow in the desiredway. Golden Rules of NextGen to Motivate theTeam Members Fuel employees with opportunities and provide apleasant workplace: The company says that a clean and stimulating office environment makes employees feel good andrejuvenated. Also, it doesn’t take a lot of investment to make the environmentpleasant. It also believes that organizations should provide the team with apt training. This would help them makeadvancement Our mission istodiscover, delineate and deliver advanced products and services that save and progress lives across theworld Acompany, NextGen Life Sciencesis devotedly n eminent organization committed to beingthe premier and a research-intensive lifescience providing leading innovations and solutions for thepresent and future of the biotech world. The company offers thorough solutions in Instrumentation, Reagents, Bioinformatics and Consumables that are used by researchers in scientific diagnosis andinvestigation. NextGen Life Sciences is keen on transforming themodus operandi of research and future need for scientific discoveries andinnovations. NextGen Life Sciences has been featured among “Top 20 Best Life Science Start-Ups” by Silicon India Magazineand as a “Startup of the Year 2018” by The CEOMagazine. 38 |May 2019 |

41. EMERGING Healthcare SOLUTIONPROVIDERSIN2019 Abouttheardentleader The dynamic Founder and CEO of NextGen Life Sciences, Dr. Nagma Abbasi, is leading the development and execution of long-term strategies with the vivid vision of expanding the organizations’ footprints across the global market. Dr. Nagma is responsible for communicating withshareholders,government entities, and the public on behalf of the company. Additionally, she develops strategic goals and assures that the goals aremeasurable and describable. Also, she emphasizes on creating and implementing the organization’s vision and mission, assessing risks to the company while ensuring they are monitored and minimized. She firmly believes, “In business, what’s dangerous is not toevolve”. On asking her about the team and the teamwork, Dr. Nagma says, “ We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovationsfor all. We are proud of who we are, what we do, and how we do it. We are many, working as one, across functions, across companies,and across theworld.” Dr. NagmaAbbasi Founder &CEO |May2019|39

42. in their careers and employees would become aware ofthe latest technologies and industry news, generating more opportunities for them. The company believes that encouraging the team members to participate by inviting their input and suggestions on how to do things better fosters collaboration within theteam. Don’t Punish Failure and Encourage Happiness: NextGen says the key is to learn valuable lessons fromthe mistakes. It suggests, “When any members of your team make honest mistakes, don’t punish them--instead, encourage them to try again.” The company also advises organizations to keep an eye on whether employees are happy with their work, and their employer. If they’re not, the company can count on this unhappiness tospread. Astounding Client Experiences NextGen Life Sciences shares one of the gratified client experiences of National Institute of Immunology, New Delhi. This client of NextGen was facing a lot of product supply issues that were affecting their project time lines. The company assisted it to minimize their Turn Around Time (TAT) and performed rigorous inventory management by working very closely with scientists. The team members at NextGen did a deep analysis of the clients’ pain points, their projects, applications, their needs and accordinglystep by step addressed those points in the best possibleway. Today, the institute is getting customized solutions fromthe company in their assignedbudgets. Strand Life Sciences, Gurgaon (Quest Diagnostic) is NextGen’s prime clinical diagnostic client who doestesting for H1N1 Human Influenza virus (Swine Flu). Its timelines are very crucial for the products used in these tests to provide clinical reports during epidemic andpandemic. NextGen works closely with Strand to providecustomized solutions, maintain our inventory to ensure in time deliveries of products and services on highly competitive pricing. Future Plans NextGen is enthusiastic about new innovations in Biotechnology like Next Generation Sequencing (NGS) in clinical laboratories, NGS Data analysis, andinterpretation of unknown genetic variants. The company has its major presence in North India and is planning to expand its business plans in West and South India. The company would be emphasizing on retaining employees with agreat level of satisfaction and skill development withinnovative in-house programs as well astraining. On asking about the upcoming tasks NextGen LifeSciences would be focusing on, Dr. Nagma asserted, “We would be primarily focusing on developing innovative, relationship driven partnerships, and creating real value forclients. Besides, we would also focus on collaboration with hospitals to contribute in the improvement of humanhealth. We are planning to launch our products in International standards. Our eminent activities in the coming time include Freezer programs at prime client sites and creating a buzz on recent innovations in Universities, Schools, and colleges. This would generate interest in youngsters and train them towards human health and environmental enhancement.” 40 |May 2019 |

44. PurpleDocs ACustomer-centricOrganizationDeliveringSeamless Tech-enabled Products andServices We are a health tech company and our products connects the healthcarestakeholders by enabling easy informationaccess Fsecure,analyzableandaccessible 24 x7 toall • labs and patients talk to each other over a digitalmedium seamlessly. • Distinctive Products andApps • PurpleDocs has an array of products, apps and services to manage the clinical data. Its contributions easeinformation accessibility, sharing andanalysis. • PurpleDocs App: It is a SaaS based offering for managing and analyzing Indoor Patient records and diagnostics reports. With this, paper-based patient records are digitized and comprehensive patient history consisting of case sheets, videos, X-rays, CT Scan, DICOM CD data is built. Also, clinical data, patient demographics etc. stored in them are extracted leadingto the creation of analyzable data repository on the cloud. PurpleDocs has been serving 125+ hospitals and clinics for the last 8 years and has more than 60 Lac healthcare records on thisplatform. • PD+:It is an e-Prescription and OPD practice management tablet that enables doctors to createdigital prescriptions and share them with labs, pharmas and patient instantly. It also streamlines appointments, patient queue, audio transcription and billing for the clinics as integrated video and image libraries make patient education easier. Also, templates help doctors reduce consultation time and help them access patient history at aclick. • MyPD:It is an app for patients for personal health records management. With this, patient can access their records uploaded by doctors, hospitals. They can also upload their own prescriptions, lab reports and other health records and can access them instantly. This appis completely patient centric. MyPD is a platformfor ounded in 2010, PurpleDocs is an eminentstart-up that holds a vivid vision of making healthcaredata healthcare stakeholders, which helps in improvingpatient care. It is a healthcare records management company witha cloud-based software solution that is easy and simple touse along with beinguser-friendly. PurpleDocs is one of the fastest growing start-up inGujarat and has been ranked among the top 50 startups at the Gujarat Summit2016. WhyPurpleDocs? Today, there are number of software systems such as HIMS, HIS, etc. that are more like an ERP for a hospitalor a clinic and somehow lacks in addressing the exact pain- points of the healthcare stakeholders. These gaps are immaculately covered by the unique solutions provided by PurpleDocs. Usually, healthcare stakeholders work in silos and there is no tool that eases the flow of information between them. But PurpleDocs’ PD+ suite of apps addresses this problem and makes doctors, clinics,pharma, 42 |May 2019 |

45. EMERGING Healthcare SOLUTIONPROVIDERSIN2019 AbouttheDynamicDuo PoojaGupta Founder DeepakGupta Founder The ardent leaders Deepak Gupta and Pooja Gupta are the Founders of PurpleDocs. Deepak holds MS (Computer Science) degree from Virginia Tech, USA. He has worked in the telecom giant Nortel Networks for a decade before entering entrepreneurship. He is a tech-savvy who also focuses on business development and scaling-up efforts in Tier I and Tier II cities across India. On the other hand, Pooja is a Software Engineer from Delhi and has efciently managed software development teams in reputed companies like HCL and Tieto. She has also worked in startups like KhiMetrics (acquired by SAP now) and Saama before founding PurpleDocs with Deepak. Currently, she heads the tech-department at PurpleDocs and is responsible for design and UI/UX of new products. She was amongst the top 5 nalist of the women trailblazer awards 2015 organized by CIIE,IIM-A. • the clients of PurpleDocs, was initially apprehensive to use PD+ ePrescription Tablet as she has been writingher prescriptions with pen on paper for years and didn’t wish to change the way she has been working. As her OPD is flooded with patients and any technical hitch in the product could cause delays in serving them. Then, she tried the solution of PD+ for a day and saw thevalue and the entire practice was transformed in to paperless digital prescriptions and transactions with in aweek. • Dr. Shilpi Shukla, Isha Hospital has been using both PurpleDocs and PD+ tab and is extremely happywith • patients where, their prescriptions generated using PD+are automatically pushed. The patients also have a choice for uploading their own medical records. It helps doctors engage with patients in a better way and providesextended care by educating them via personalized health tips and reminds them of their medicines and follow up appointments. • Happy Clients atPurpleDocs • Dr. Padmaja Pepalla, Padma Maternity Hospital, oneof |May2019|43

46. the product. She can access both her IPD and OPD records on a click and is able to provide better patient care even if the patient forgets to bring her pastrecords along. • Dr. Alay Banker, Banker’s Retina Hospital,Ahmedabad is one of the prominent retina specialists in the country. His OPD patients go through multiple stages before ending up in his room for consultation. In all these stages important data is captured and it is vital for them to record and restore it. With PD+, PurpleDocs has efficiently managed his workflow and generated the prescription through all thesestages. • Sturdy Team atPurpleDocs • At PurpleDocs, they architect the whole system due to which the team gets enough exposure of all stages of product development. This creates a great sense of satisfaction among the employees that gives them motivation to bring innovations at the workplace. Thework culture is fully transparent, respecting and being fair to everyone is one of the values that the company tries to instill in everyindividual. • Regarding the team, Pooja says, “We are a young teamand there is no hierarchy in the team. Every member is a core contributor and thus gets to work on all stages from designing to testing to deployment. We explore, try new frameworks, make mistakes and learn from them.Whatever we do, we do it as ateam.” Words ofAdvice “Make a product that your client needs and is ready to pay for. Lot of entrepreneurs nowadays launch products that they think are solving problems, and they try to offer it for free. It is always better to be a customer funded company rather than an investor funded company,” advises Deepak and Pooja to the budding entrepreneurs in the healthcare space. Future Panorama PurpleDocs is working on new products like PD Engage and PD Analytics. PD Engage is a patient engagement platform for helping doctors to enhance their connection with patients. PD Analytics, on the other hand, is a data aggregator platform for helping doctors analyze thepatient health and progress and help them provide better patient care. PurpleDocs is also planning to spread its wings to 50+cities in the coming year. The current priority for the company is to deploy a model that has been successfully validated over last few years across multiple cities and states inIndia. 44 |May 2019 |