What Are The Best Ways of Finding Leads for Insurance?

1. Generating Leads for Insurance How email marketing can help

2. Introduction​ • Insurance leads generation has a direct connection to sales • The more the leads generation, the higher chance of sales amount • Proper communications with the clients equals to more conversion • One of the most effective communication tool is through email marketing

3. What is email marketing? • Connecting with your leads through email • Can update about products, new changes, offers, important notice, advertisements, follow ups, etc. • Drives a lot more sales than you would expect • Is more professional than cold calls • Making the best use of digital technology

4. Advantages of using email marketing​ to generate more leads for insurance • Professional way of updating your leads • Easy to use, send in bulk, and set targets or personalize • Easy tracking whenever you want • Cost effective • Better brand recognition • Leads can come back and re-look at the information • Increases traffic on your website

5. How to write an expert email? 1. Treating email as a useful communication tool 2. Create a compelling and specific subject line 3. Give the body of your message some personality 4. Include a Call to Action (CTA) at the end of every email

6. 1. Treating email as a useful communication tool • The goal is to connect with leads through email • Email is the best way to present yourself • Making an email easy to read will make the motive clear among the audiences • Do not sound spammy and use a professional tone • Clearly pitch your sales narrative

7. 2. Create a compelling and specific subject line • An email with unclear subject line will remain unopened or will end up in trash • Do not use lines such as “Important notice”, “Please open immediately”, etc. • A subject line should be clear, concise, and complete • Relay the information in the subject line itself​

8. 3. Give the body of your message some personality • Bunch of boring texts are ignored, or not read completely • Make sure the first sentence of the body hooks the reader’s attention • Give important information from the get-go • Be professional and do not write anything unnecessary • Give critical points in your correspondence that you want readers to know​

9. 4. Include a CTA at the end of every email • Readers will know more about what you are evoking them towards • Will be the end destination to what they are looking for • If placed well, the reader will take action immediately • Basically, converts lead into sales • CTAs can be informational, for lead generation, for feedbacks, social sharings, etc.

10. Conclusion​ • You can successfully generate insurance leads through email marketing • Research how expert email writing skills can bring more leads • Follow these tips and take time to make it effective