Conveying Your Message Effectively through Social Media and Email: Intelligent-networks.com

1. Conveying Your Message Effectively through Social Media and Email: Intelligent- networks.com Social media is the hottest buzz on the web today. But if you think email marketing is obsolete because of it, you might want to think again. Email is just as valuable as an online marketing tool today as it was 10 years ago. The only difference between now and then is that your subscribers want the opportunity to share your content with their friends on Facebook and Twitter. In this era of digital marketing, the strongest communication channels available for marketers to engage with their customers are social networking sites and email. However, these two platforms are distinct categories and the same customer's responses on each will be different. So, industry experts advise that if you want to maintain strong, reoccurring ties with your customers, it is better to find a find a balance with social media and email marketing rather than rely on one of them alone.

2. According to the Exacttarget Marketing Cloud 2014 State of Marketing study (which surveyed more than 2,600 mid- to senior-level marketing managers across all industries) by leading cloud computing company Salesforce.com, a good percentage of marketers have raised their budgets to incorporate both email and social media marketing techniques in 2014. Around 57% of marketers plan to increase the number of emails sent out in 2014 while around 49% are planning to send more than half a million emails in 2014. Though the study shows the capabilities of social networking sites have not been explored much, around 66% of marketers claim that these sites indirectly influence their business performance. Amalgamating email and social networking platforms would definitely help you harness the best of both worlds to spread your marketing message. Here are some points for you that Intelligent-networks.com consider in this concern Social Media via Email Social networking sites offer a myriad of possibilities to build your connections and market your products or services. By analyzing the number of 'likes', 'shares', 'retweets', you can learn more about your customers such as what their interests are, how interested they are in knowing about your product or service and so on, allowing you to communicate with them more effectively. Posting free offers or contests on a social networking sites like Facebook is a great way to drive attention. Once you build strong connections, you can conduct your internet marketing using the advertising options that these sites offer. Social networking sites are most promising platform for successful cross-channel marketing (the ability to connect with potential customers across different mediums) owing to their peer-to-peer accessibility. Integrating Social Media and Email Though social networking sites offer several kinds of opportunities to market your product or services, challenging your audience personally via these platforms can be quite challenging. Email campaigns, on their part, lack the so-called viral component that improves customer connections. That's why a strategy that combines both would work best to build connections, engage with your existing customers and build new contacts - all at the same time. Here is how you can integrate your social media and email marketing campaigns: Prepare your content

3. Update your various social networking profiles with the content Ask your audience to sign up for inclusion in your mailing list. You should clearly specify the benefits they will get from doing so. Video appeals can be used effectively here. Measure and analyze audience response to your content Identify the content that interests your targeted customers the most and create and send out emails based on that. You can also use such content to create newsletters and ask them to subscribe. Suppose you are promoting your product by offering gift cards through Facebook's contest feature. You can ask people to sign up for this offer with their e-mail address and specify whether they want to receive occasional emails about promotions and new offers. These strategies can help you connect with potential customers more effectively. About Intellegent Networks Corporation Intelligent-networks.com is a digital marketing agency providing mid- to large-sized corporations with digital creative, digital marketing, and digital advertising solutions. The most critical element of Intelligent-networks.com Internet Marketing service is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides Intelligent-networks.com Reviews the ability to develop a digital strategy that can be measured every step of the way. Contact 877.621.3899 or clientcare@intelligent-networks.com and learn more about our professional SEO services. Please visit: http://intelligent-networks.com/