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HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN

Digital brand experience refers to the sum of what consumers see, think, hear<br>and feel about a brand at all online touchpoints. These include websites, blogs,<br>social media channels, apps etc.<br>Digital brand experience is the lasting impression that remains with the<br>consumer after he/she engages with your brand online.

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HOW TO INFUSE DIGITAL BRAND EXPERIENCE IN UX DESIGN

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  1. BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS IN-DIGITAL Pune | Mumbai | London An ISO 9001:2008 Company

  2. HOW TO INFUSE • DIGITAL BRAND EXPERIENCE • IN UX DESIGN

  3. Brand Reputation Management Lead Generation DIGITAL BRAND EXPERIENCE ADVERTIZING BUSINESS IMAPCT Content marketing and Advt. Videos Image Advt. Content Strategy Website Design Social Media Strategy Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation and ROI. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  4. HOW TO INFUSE DIGITAL BRAND EXPERIENCE • IN UX DESIGN Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touchpoints. These include websites, blogs, social media channels, apps etc. Digital brand experience is the lasting impression that remains with the consumer after he/she engages with your brand online. The brand, its values and its positioning form the strategic framework for digital brand experiences. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  5. WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT? WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT? A positive brand experience inspires trust and confidence and is often the differentiator when it comes to consumers choosing one brand over another. Creating strong digital brand experiences is important because: More customers are going digital: Consumers prefer the discreet, no sales pressure, convenient method of online shopping, so businesses have to use digital platforms to build the brand, promote products and interact with customers. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  6. WHY IS DIGITAL BRAND EXPERIENCE IMPORTANT? Digital channels reveal customer insights: With tools like Google Analytics, marketers can examine metrics such as traffic, page views, average time on page, bounce rate, etc. and use the insights to create a positive digital experience. Digital brand experience enables brands to: • Create empathy and connection • Achieve better engagement • Deliver wider reach • Build trust • Derive real-time feedback © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  7. BENEFITS OF CREATING A HOLISTIC DIGITAL BRAND EXPERIENCE BENEFITS OF CREATING A HOLISTIC DIGITAL BRAND EXPERIENCE It is vital to provide a holistic digital brand experience designed with synergy and well-thought-through content. The goal should be to ensure a seamless experience for the customer; one that is relevant and meaningful at every stage of the journey. Consistency in visuals and messaging is key, regardless of where, how or on which device the customer chooses to engage with you. When constructing a holistic brand experience, every detail your customer encounters communicates something to him. It’s imperative that every element must contribute to and enhance the bigger brand mission. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  8. WHAT IS UX? WHAT IS UX? UX or User Experience is the process used to create the best possible experience for the customer. UX requires design knowledge as well as soft skills such as empathy. UX is a critical part of the customer's online experience because the ideal online customer journey is all about the ease with which a customer can find, access, review or buy products and services. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  9. UX DESIGN AND DIGITAL BRAND EXPERIENCE UX DESIGN AND DIGITAL BRAND EXPERIENCE Positive user experiences facilitate positive brand experiences. For example, if a customer has a good user experience when he visits a brand's website, it's sure to impact how he views the brand. Similarly, fast and effective service from a sales portal will naturally contribute positively to the overall brand experience. Brand consistency increases brand recognition and creates lasting customer relationships. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  10. HOW CAN INTERICS HELP CREATE A COHESIVE DIGITAL BRAND EXPERIENCE? Interics is a top full-services design and digital marketing agency well-known as an experienced brand consultancy in India, digital branding agency, graphic design agency, social media marketing agency, SEO agency, UX design agency and web design agency in India. Our years of interdisciplinary experience in strategic brand consultancy empower us to offer you the gamut of branding and digital marketing solutions that generate value and drive revenue for your brand. IN-DIGITAL is Interics’ digital marketing agency in India that partners with businesses to deliver results and ROI. IN-DIGITAL's approach is to provide a complete, holistic and integrated solution for building digital presence and brand experience - with brand strategy at the core. A cohesive brand strategy combined with our experience of brand building and brand management prevents brand confusion. / Through a customised combination of Content Strategy for digital marketing, Social Media Strategy, SEO, Digital Advertising and more, we ensure that no matter where potential customers see you online, they get a consistent brand message. This helps to attract qualified leads and convert them into customers. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  11. CONCLUSION Research and industry experts have found that a positive user experience has a direct correlation to a positive brand experience. UX design fosters brand-to-customer relationships by working on usability, responsiveness, aesthetics, content and interaction to satisfy the user's objective in a more efficient, enjoyable and relevant way. When UX design aligns the brand personality and supports the brand message, it creates a positive digital brand experience that drives the client's business objectives. Talk to Interics IN-DIGITAL for your digital brand experience building. Our bespoke solutions, created with a mix of market insight, business planning and design innovation, will help to craft engaging and positive digital brand experiences. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  12. Connect with us 020 4106 2614 | +91 8744819236 www.intericsdesigns.com | www.intericsdigital.com © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

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