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Dump The Sales Funnel in Favor of Lifecycle Marketing

Sales funnel do not provide anything about the buyer. It can't predict their behavior, mentality and the journey they go through while making the purchase. If we analyse the modern buyer, we find that their behavior keeps on changing.

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Dump The Sales Funnel in Favor of Lifecycle Marketing

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  1. Dump the Sales Funnel in Favor of Lifecycle Marketing It has been seen that sales funnel is no longer in use for a long time. It is a bold statement but if we see the facts, it is quite evident. Sales funnel do not provide anything about the buyer. It can’t predict their behaviour, mentality and the journey they go through while making the purchase. If we analyse the modern buyer, we find that their behaviour keeps on changing. Three kinds of buying behaviour are concluded as follows: Well-advised consumer –They want to make the right decision. Be it a small one or a big one. They are a smartphone junkie. Right-here consumer –They expect a mobile experience which includes shopping to customise their physical location. Right-now consumer –They do not care about time and place. They only want purchasing power. How to develop a perfect blend of content marketing with marketing lifecycle and the buyer’s journey?

  2. Awareness stage:Make prospective lead aware of your brand. Make sure the content you use is more focused on the value you are providing and less focused on the promotional activities. This can hamper the sales pitch. Lead can be attracted by using high-quality content that creates authority towards the brand and domain to build trust. You can encourage customer action by posting content like - Search engine optimised blogs, case studies, web pages and site guides, social media content etc. Interest and intent Stage:They are two different stages. An online buyer who make smart decision move swiftly from interest to desire. Brands do not follow the leads further if they take a few seconds to flip to wanting to buy. What drives them to do so? It’s a skype call, live chat, or a phone call. Once the leads are comfortable with you, assign the best salespeople to make the conversation easier. This will create a lot of pull. It will be cherry on top if you provide them with discounts. Having a one to one conversation with the prospects make better chances of conversion. You can attract them through live calls and chats and by providing offers. Customers’ action can by encouraged by

  3. conversational marketing, strong call to action, lead magnets, e-books, webinars, retargeting campaigns etc. Decision Stage:It is considered as an active stage which means SALE. If targeted content has done their magic, you can see the results in this stage. This stage will pay off all the hard work. Prospects will make a purchase in this stage. You can attract them through free samples, good reviews etc. You can boost the customer action by conversational marketing, positive reviews, product demos etc. Loyalty Stage:You will not find this stage in traditional sales funnel. But it has great importance in view of profitability and longevity. Rather than forgetting your customer after they buy a product or service, lifecycle marketing focuses on keeping the customer in the loop. You can offer them a continuous value by providing high- quality content, conversation marketing, and maintaining the long term relationship with the customer. You can earn loyalty from the customer through the following ways: Keep them satisfied and delighted so that they recommend you. Provide flawless service with excellent products and solve queries or dissatisfaction caused.

  4. You can encourage their action through regular follow up, email marketing, thank you gifts or gestures, provide new offerings, and create a perfect blend of service and products. If you are considering lifecycle marketing easy, then you are wrong. But, we still consider it the best way to cater to the need of your customer those who are looking for value and brands they can blindly trust. The only way to rise above and beyond can be accomplished by offering high-quality content and service at each stage of the funnel. You can earn the loyalty of the customer and them, in, turn, become your brand advocates. Reference: articles/dump-sales-funnel-favor-lifecycle-marketing-1786041.html https://www.sooperarticles.com/business-articles/marketing-

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