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The Marketing/Sales Funnel The E.G. Sebastian Way…. www.GetMoreClientsAcademy.com . The AIDA Sales Funnel . Awareness. Interest. Decision. Action. A Twist on AIDA …. The 7-Step Sales Funnel . Marketing Campaign. AWARENESS. Irresistible Offer/Opt-in. Thank-You Page/Upsell . INTEREST.
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The Marketing/Sales Funnel The E.G. Sebastian Way… www.GetMoreClientsAcademy.com
The AIDA Sales Funnel • Awareness • Interest • Decision Action
The 7-Step Sales Funnel Marketing Campaign AWARENESS Irresistible Offer/Opt-in Thank-You Page/Upsell INTEREST Develop Relationship DECISION Inform about Paid Resources ACTION Sell & Upsell Repeat
The 7-Step Sales Funnel Marketing Campaign Irresistible Offer/Opt-in Thank-You Page/Upsell Develop Relationship Inform about Paid Resources Sell & Upsell Repeat
Marketing Campaign The Irresistible Offer/Opt-in Google AdWords PAID PROMOTION FaceBook Ads FREE Promotion DRIVE TRAFFIC To Your Sales Page Media Advertising Newspaper, Radio, TV Social Media Guest Blogging CraigsList Radio & TV Interviews Networking Webinars & Teleclasses Live Events YouTube, etc VIDEOS !NO TRAFFIC NO SALES! Press Release Joint-Venture Partnerships
The Irresistible Offer/Opt-in I have the (Key) Solution to Your Problem! Give me your contact info, and I’ll give you effective solutions to your problem in exchange…
The Irresistible Offer/Opt-in REDIRECT to Thank-You Page On Thank-You Page… Offer an Inexpensive Paid Product or Service After Opt-in 2 Links @ Bottom of Page Yes, Let Me Have It! No, Thanks, I Just Want My Freebie If They Purchase… Redirect to Thank-You Page (+ 2nd Upsell) If They Don’t Purchase… Redirect to Thank-You Page + Download Info
Blogging Social Media Live Events: Workshops, Seminars, Keynotes eZine/(e)Newsletter Webinars & Teleclasses Regular FREEBIES eBooks, Training Videos, White Paper, Articles, etc. Personal Contact: Telephone, eMail… Ask them if They need Your Help How-to VIDEOS, Tutorials, etc. Remember! People do Business with People they Know, Like, & Trust! Discussion Forum
Inform about PAID ResourcesThrough: Social Media Blogging Live Events: Workshops, Seminars, Keynotes eZine/(e)Newsletter Webinars & Teleclasses Joint Ventures Personal Contact: Telephone, eMail… Inform of Special Promotions/Discounts Maintain… 80%+ Valuable Content ~ 20% Promotion Advertorial VIDEOS, Tutorials, etc.
The Irresistible Offer/Opt-in Promote a service or product in most of the contact strategies described in step Always make sure to provide great value! * 80-90% Value/Solution Driven Content *15% Self OR Affiliate Product Promotion Ensure Customer Satisfaction! When making a purchase, redirect to an UPSELL Thank-You Page 2 Links @ Bottom of Upsell Page Yes, Let Me Have It! No, Thanks, I Just Want My Freebie If They Purchase… Redirect to Thank-You Page (+ 2nd Upsell) If They Don’t Purchase… Redirect to Thank-You Page + Download Info
90-Days Marketing Plan The Irresistible Offer/Opt-in The Process Offer Another Solution-Focused Freebie With OR Without Opt-in Repeat process Starting @Step # .
Remember! • Plan carefully your marketing campaign (Step 1) – it determines • your sales success! • This model is only one of many possible marketing funnels – though, it’s a proven and tested model by thousands of successful solo-professionals…
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