Evolution in The Digital Marketing Funnel - Are You Ready?

1. Evolution in the Digital Marketing Funnel - Are You ready? Modern marketers know about market funnel which includes awareness, nurture, convert and delight. This idea of creating a sales funnel is more than hundred years old. The first purchase model is created in 1898. It was created to systematise the sales process and produce surprising results. This model includes an abstract of the customer journey starting from the product attracting the customer’s attention to the point of purchase. This model is followed by the marketers and the sales team. This model is known as AIDA model i.e. Awareness, Interest, Desire, and Action. Awareness Stage:Customer becomes aware of the products or services offered by the company. Interest Stage:When customers show their interest in the company’s offerings. Desire Stage:The aspiration of the customer towards your products or services. Action Stage:When the customer finally buys your products or services. This model gives fantastic results. But as the marketing trends evolved, a certain change in the model occurs to fulfil the changing market place.

2. Various modifications have been done to accommodate the new marketing trends like digital marketing. MODERN DIGITAL MARKETING FUNNEL The Internet has changed the working of marketing and sales models. The marketing strategies have not turned upside down but accommodate various modification and expansion in the original AIDA model. It gives rise to digital marketing funnel which potentially concentrates on brand engagement and educating the online customer. Attract, nurture, convert and delight are the four stages of the modern digital marketing funnel. Although, funnel steps have modified and expanded to compete in fierce internet marketing. Have a look at the below mentioned ten steps of the digital marketing funnel!! Engagement:Many social media platform like Facebook, twitter, YouTube, LinkedIn etc. attracts a large number of potential customers. It occurs in different ways like posting educational content, posts on social media, ads, reviews, testimonials etc. Education:It is the problem identification stage which begins with engagement by education consumers. Identify their problems and offers useful solutions to resolve their problem. Research:In this stage, visitors concentrate on learning and understanding about your company and their offerings through

3. content. They understand the reason why they should choose you over any other company. Evaluation:Provide multiple competing solutions to your customer and tell them why your product or service is the best solution to your problem. Justification -You might provide them with the best solution but the prospect still has some objection. At this stage, you have to find solutions to solve this issue. Purchase -Prospects buy your products or services at this stage. The sale occurs at this stage. Adoption -Here, you have to deliver everything to the customer which you have promised earlier. This stage demands support, customer service, educational material and fulfilment of the promises made. Retention -It is an achievement to convert your customer but you have to find ways to retain your customers by keeping them satisfied. You can achieve this through on-going high-value communication. Expansion -Offer other products to your previous customer to make them become your repeat customers. Build marketing campaigns to upsell customer’s higher-end products and cross- sell them complimentary products. This is easy if you create a brand that customer see as dependable. Advocacy -Most of the people fail to notice the importance of this stage. Businesses who are working to convert their satisfied consumers into advocates provide more rewards. They

4. spread the word to their peers, colleagues, family, friends and their neighbours. Flipping the Funnel Flipping the funnel gives rise to a new approach called (ABM) account-based marketing model. This model contains five stages which are as follows: Identify -Marketing and sales team work collaboratively and find target accounts and ideal customer profiles. Expand -Expand the company profiles by taking the information of stakeholders and decision-makers. Engage -Create an Omni channel plan and engage your contacts by creating various sales and marketing tactics. Advocate -Here, the transformation of customers into brand advocates occurs. Measure -Measure the success of the marketing campaign to determine the return on investment. Reference: articles/evolution-digital-marketing-funnel-you-ready-1782776.html https://www.sooperarticles.com/business-articles/marketing-