How B2B Lead Generation Strategies Work For SaaS Companies in 2020?

1. How B2B Lead Generation Strategies Work For SaaS Companies in 2020? Saas Businesses having low annual contract value opt for inbound lead generation strategies. B2B lead generation strategies work for SaaS businesses to boost lead generation and return on investment. Have a look at the six strategies! Inbound Marketing & Content Promotion:Inbound marketing pays particular attention to attract, convert, close and delight the prospective leads. The first step is to attract leads through significant content on the website. Content must be valuable, actionable and fascinating that allows the leads to perform jobs better and overcome the challenges. Although, companies use content marketing as a strategy to empower your reach to the target audience. Do not promote for the sake of promotion. In fact, make sure it adds value to the conversion process. You can also create an influencer outreach list to share your content. Website Conversion-Rate Optimization (CRO):As they say - The first impression is the last impression. In

2. the same way, the website is the first impression for the visitors. Your website should be clean, responsive, and actionable and constructed keeping in mind the needs of the customers. Website is considered as the library of the remarkable content which displays your work. You can utilise this platform to get potential benefits. In addition to this, you can identify the area on your website where user mostly concentrates and incorporate a call to action option to promote content. Conversion-Rate Optimization offers basic and logic steps for the users to constantly test and optimise the funnel. Real-Time Support via Live Chat Support Reps.: It has been surveyed that - 91 per cent of the users like to chat live post the real- time communication with executive. - 63% of users would like to visit the website again that provides live chat to assist with questions. Furthermore, it helps in finalising a purchase decision. Live chat support enhances leadgeneration efforts through the following ways: the customer support

3. - Real-time communication - Better customer service - Fewer bounce rate - Maximises the probability of lead generation - Establish better customer trust and loyalty - Cost-effectiveness Live chat also offers robust reporting capabilities that enable you to track visitors’ activity on the site and feed data to the sales team and to internally audit the effectiveness of the program and make on-going improvements. Marketing Automation, Management:As the website help in generating leads, make sure you push them to move down the funnel. This can be achieved through a combination of content marketing, calls, chat support reps, email marketing etc. The marketing automation software helps these processes to become more effective, measurable and productive. It helps to understand leads and how to collaborate with them. If you will incorporate marketing automation in lead nurturing strategy, it will help in keeping a lead alive for a longer time. Also, increase the probability of converting more paying customers. Closed-Loop Targeting Based on Lifetime Value: Lead Nurturing and

4. Closed look targeting focus on the leads and gives a 360 perspective about the running campaign and describes where one can get most or least profit. One can start with cohort analysis of the new clients to witness which strategy is providing more leads and which platform is bringing more customers along with lifetime value for the company. You can begin by segmenting the partner by campaign, persona and platforms. These insights will helps in building a targeted and highly optimised marketing strategy for new opportunities. Keeping the customers happy and updated:When a deal is closed, it does not mean that the sales and marketing responsibilities are over. Now you have a bigger responsibility to keep the customers happy, satisfied and updated. You can use referral programs or partner network to acquire new customers. It is word of mouth marketing. It encourages the customer to get discounts, free trials etc. The partner network is very much similar to Hubspot. It helps in motivating your customers to sell the product with included benefits.

5. Reference: b2b-lead-generation-strategies-work-for-saas-companies-in- 2020-ab15ac6b5039 https://medium.com/@interimincomemodel/how-