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Get More Revenue With SaaS

Get More Revenue With SaaS. Pat Correia SaaS Marketing Manager, Parallels. Objectives for this Presentation. Help you Understand The SaaS Opportunity and Challenges How the SaaS Ecosystem can work for you How to Utilize Virtualization, Automation and Standards in SaaS

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Get More Revenue With SaaS

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  1. Get More Revenue With SaaS Pat Correia SaaS Marketing Manager, Parallels

  2. Objectives for this Presentation Parallels - Optimized Computing Help you Understand • The SaaS Opportunity and Challenges • How the SaaS Ecosystem can work for you • How to Utilize Virtualization, Automation and Standards in SaaS • What common Revenue Models there are that will help to motivate you to SaaS

  3. Agenda Parallels - Optimized Computing SaaS Opportunity and Challenges Parallels Open Platform A Framework for SaaS Utilizing your SaaS Platform Revenue Model Examples Call to Action

  4. SaaS - Opportunity SaaS % of Business Software Market opportunity: $8B increasing to $40B • 5% of new business software deployed as a service – 2005 • 25% of new business software deployed as a service – 2011 • Opportunity • $8B (2006) => $40B (2011) • 50 million SMB customers • Types of applications • CRM, web conferencing, web content management, HR, supply chain, collaboration, email, and more • Example Case: • 55% of IBM’s over 10,000 • PartnerWorld ISVs are considering offering Software as a Service* • * IBM PartnerWorld Survey Parallels - Optimized Computing

  5. SaaS –Application Categories Software as a Service categories to deploy Email / Collaboration HR Portals ERP Where Service Providers are Today Web Conferencing E-commerce /E-marketing CRM • Web Infrastructure • Shared web hosting • Basic email/webmail • Dedicated, VPS Online Games • Traditional Apps Deployed into VPSs • Accounting, business adm., spreadsheets, doc mgmt management, CAD/CAM, etc. Opportunities Available to both Providers and ISVs! Parallels - Optimized Computing

  6. SaaS – The Track to Higher Revenue Advanced Apps(CRM, ERP, vertical)$250-$1500+ $1,000 Add Business Collaboration(i.e. SharePoint, LCS, VoIP)$200-$500 SaaS Business-Class E-mail(i.e. Hosted Exchange)$150-$300 Dedicated & Managed Server$100-$500 $100 Revenue Opportunity (SMB: 20 Users/Month) Virtual PrivateServers$15-$100 Infrastructure Shared DynamicWeb , DB, Apps$5-$20 Shared StaticWeb Hosting$3-$10 DomainRegistration$1-$3 $10 Application Mgmt Email Web Presence E-commerce Collaboration Customer Needs Parallels - Optimized Computing

  7. SaaS – Parallels Advantage • Service Provider Advantage with Parallels SaaS • Parallels Open Platform Extends your Infrastructure • SaaS capable from provisioning to billing • Maximize a platform you are using now • Significantly Cut Costs to Implement SaaS • Get to market faster • Without requiring additional resources • Leverage Parallels Ecosystem to Offer a Wide Range of High Demand SaaS Applications • Web, Collaboration, CRM, Back Office, Front Office • Centrally located in Catalog, Latest versions Get all the details at parallels.com/saas Parallels - Optimized Computing

  8. Agenda Parallels - Optimized Computing SaaS Opportunity and Challenges Parallels Open Platform A Framework for SaaS Utilizing your SaaS Platform Revenue Model Examples Call to Action

  9. SaaS – Ecosystem Example with APS Service Providers ISVs Users SaaS Services SaaS Applications • SaaS Clients • Corporations • SMBs • SoHos • Individuals Delivered Packaged $ $ APS Provider Access to hundreds of APS Applications APS Application Packaged and Certified Independent Software Vendor World-Wide Channel of Service Providers SaaS Application Subscribers Parallels - Optimized Computing

  10. Parallels Vision – Optimized Computing Consumer & Business (On Premise) Service Provider(Hosted & SaaS) Usage Model Parallels Open Platform Eco-system APS Standard APS Catalog &Marketplace Virtual Templates & Appliances AutomationDev Platform Automation Plesk Expand Plesk Billing License Automation Business Automation Plesk Control Panel Plesk Sitebuilder Virtual Automation Operations Automation Solutions Virtualization Desktop Workstation Server Containers • Virtualization growing, replacing physical infrastructure • Enabler of SaaS & contributor to overall industry revenue/profit growth • All automation products support SaaS & APS today • Offer APS-certified application through Parallels Automation products Parallels - Optimized Computing

  11. Agenda Parallels - Optimized Computing SaaS Opportunity and Challenges Parallels Open Platform A Framework for SaaS Utilizing your SaaS Platform Revenue Model Examples Call to Action

  12. SaaS Virtualization and Automation • We will see in the following examples that there are several ways to SaaS • Your Platform and offerings can be basic or complex; it’s up to you • Either way Automation and Virtualization can do the work for you Parallels - Optimized Computing

  13. SaaS Virtualization and Automation Parallels - Optimized Computing

  14. SaaS Virtualization and Automation Parallels - Optimized Computing

  15. SaaS Virtualization and Automation Parallels - Optimized Computing

  16. Agenda Parallels - Optimized Computing SaaS Opportunity and Challenges Parallels Open Platform A Framework for SaaS Utilizing your SaaS Platform Revenue Model Examples Call to Action

  17. Parallels Virtuozzo Containers Templates • Virtuozzo Templates at parallels.com/virtuozzo • Over 588 Parallels Virtuozzo Containers Templates and growing! Parallels - Optimized Computing

  18. SaaS - Parallels Virtuozzo Containers (PVC) • www.webhosting.com.au. ACT! • Conectix (company behind acthosting) configures one instance of ACT inside one VE of PVC; sells as Virtual Appliance • They sell this value add VPS for more than a blank VPS • Struktur AG’s “Global Conference Room” solution • Multi-tenant app with performance for up to 1000 users • Simplified installation, configuration and maintenance • More SaaS examples at parallels.com/saas Billing and Customer Notification Custom VzT ~ 2hrs Provisioning addtl VCs took 2 minutes On-line Backup 2X Performance Up to 50-60 Containers Hosted IP-PBX 50 virtual environments Parallels - Optimized Computing

  19. Parallels Automation for SaaS Pre-engineered modules for SaaS Applications E-mail Hosting Hosted Exchange Hosted Sharepoint Hosted Dynamics CRM Parallels - Optimized Computing • Management Tools and Automation • Overlay platform to optimize internal and hosted infrastructure/services on top of industry standard platforms • The most widely used datacenter automation solution in the world • Single, centralized point of management for all deployed services • Minimizes operational costs through streamlining and reducing overhead needed to perform provisioning and billing tasks • Rapidly meet customer demand with fast time-to-market for service offerings

  20. SaaS – Parallels Automation Microsoft Dynamics CRM 4.0 Microsoft Exchange 2007 Mobile & messaging services Parallels - Optimized Computing • IceWEB‘s IceMAIL • With Parallels AutomationSMBs can enjoy the benefits without the expense of owning and maintaining mail servers • Exchange My Mail • Using Parallels Automationthey are selling Hosted Exchange 2003 / 2007 and Hosted SharePoint 2.0 / 3.0 • Customers are adding Blackberry Support toit or Google Mail Security • More Recent Examples:

  21. Parallels Plesk Control Panel • Upgrade/license applications installed via the Application Vault on a domain level directly via the Plesk interface Parallels - Optimized Computing

  22. Application Packaging Standard (APS) • APS Standard • Packaging format to integrate Open Source & Commercial Applications with Control Panels • APS Applications • Parallels is working with ISVs to package existing Apps to offer as SaaS • APS Control Panels • Parallels Control Panels work with APS • In-House Control Panels such as 1&1, HostEurope, Cohaesio work as well www.apsstandard.com Parallels - Optimized Computing

  23. APS Catalog – Parallels Open Platform Over 166 APS Applications APS Apps are both Open Source and Commercial www.APSstandard.com • APS • Parallels' products establish a basis for delivering APS-compliant applications, central location, latest versions Parallels - Optimized Computing

  24. APS Application Catalog Categories • Categories Targeted for APS • Back office • Accounting/Financial • Asset Management • Billing • Business Intelligence • Business Process Management • Channel Management • Compliance and Risk Management • Customer Relationship Management • Dispatch Management • Enterprise Resource Planning • Expense Management • Human Resource Management • Knowledge Management • Manufacturing Solutions • Payroll • Portfolio Management • Procurement • Product Lifecycle Management • Product Planning • Professional Services Automation • Sales Compensation Management • Sales Force Automation • Supply Chain Management • Talent Management • Transportation Management • Transportation & Logistics • Vendor Management • Work Order Management • Workforce/Field Service Management • Web • Web Development • Content Management • Web Analytics • E-commerce • Applications • Collaboration • E-mail/Calendaring • IP Telephony • Telecommunications • Web Conferencing • Community Site Services • Project Management • Portals • Personal • Blog • Gallery • Site Builder • eLearning • Front office • Appointment Scheduling • Help Desk Management • Call Center • Interactive Voice Response • On-line Marketing • Productivity • Survey Solutions • Infrastructure • Security • Backup • Management • Application Management Parallels - Optimized Computing

  25. SaaS ISVs on FastTrack can help www.pinnaclecart.com/ www.magentocommerce.com/ www.open-xchange.com/ www.invisionpower.com/ www.sugarcrm.com/ www.bvsoftware.com/ www.voipnow.com/ www.smartertools.com/ www.creloaded.com/ www.epages.de/ www.interspire.com/ Parallels - Optimized Computing Parallels - Optimized Computing 25

  26. APS Service Provider Certification Benefits Benefits Silver Provider Gold Provider Fees Silver Provider Gold Provider Parallels - Optimized Computing

  27. Agenda Parallels - Optimized Computing SaaS Opportunity and Challenges Parallels Open Platform A Framework for SaaS Utilizing your SaaS Platform Revenue Model Examples Call to Action

  28. SaaS Revenue Examples Parallels - Optimized Computing

  29. SaaS Revenue Examples • All numbers are only estimates, subject to change and used soley to illustrate possible business models Parallels - Optimized Computing

  30. SaaS Revenue Examples • All numbers are only estimates, subject to change and used soley to illustrate possible business models Parallels - Optimized Computing

  31. SaaS Revenue Examples Summary • All numbers are only estimates, subject to change and used soley to illustrate possible business models Parallels - Optimized Computing

  32. SaaS Revenue Examples $11.95/mo $24.95/mo $49.95/mo $2.95/mo $7.49/mo • Example of mixed SaaS Application offering Parallels - Optimized Computing

  33. Agenda Parallels - Optimized Computing SaaS Opportunity and Challenges Parallels Open Platform A Framework for SaaS Utilizing your SaaS Platform Revenue Model Examples Call to Action

  34. SaaS - Next Steps for Service Providers Utilize your SaaS Enabled Platform to Offer SaaS • Virtuozzo Containers => Virtuozzo Templates • System Automation => Pre-engineered modules • Plesk Control Panel => Add-ons/APS Application Catalog Get Certified as an APS Provider • Optional: To up-level your APS Participation Collaborate with ISVs • Many ISVs with Valuable Apps, More on the Way Talk to Us • Success/Challenges/Tools You Need • Send questions to saasbiz@parallels.com Parallels - Optimized Computing

  35. Get More Revenue with SaaS - Summary SaaS is a Huge Opportunity! With Parallels help you can get into SaaS quickly Virtualization and Automation are key enablers of SaaS Many ways to offer SaaS and make Money SaaS: Let’s work together to realize the Revenue Opportunity! Parallels - Optimized Computing

  36. Appendix Parallels - Optimized Computing

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