How Marketing Funnel And Customer Experience Funnel Works From Top to Bottom?

1. How Marketing Funnel and customer experience funnel works from top to bottom? Leads are the individuals who show interest in your products or services. Their interest is shown by sharing their contact information like contact number, Email id etc. Make sure you do not make leads wait else they will shift to other brands. Devise a strategy to convert the leads into your customers. This whole process comes under marketing funnel. Thus, marketing funnel includes the path of followed by the leads to become the final customer. Funnel captures the leads, slowly nurture them and persuade them to buy your product or service. The aim of the businesses is to convert most of the leads into customers and make the funnel cylindrical. Every business has a different shape and stages of the funnel. In this article, we have included all the relevant stages, measures and terms of the funnel which is helpful for a marketer. Stages and Conversion Process of the Marketing Funnel Awareness Stage:It is the topmost stage of the funnel. Several prospective customers inclined towards the stage through various marketing campaigns. Businesses can begin awareness by organising an event, trade shows, and webinars. You can also use social media, blogs, direct mails etc.

2. At this stage,Lead generationtakes place. Various leads are collected into the funnel along with their contact information. Interest Stage:In the next stage, leads came to know about the company and its offerings. Now you have the chance to interact with your leads and establish a relationship with them. Create emails, newsletter and use attractive content to target the leads. Consideration Stage:At this stage, you will filter the qualified leads. Those are your prospective customers. You can send additional helpful information to the qualified leads. Make sure you continuously nurture them through newsletters, informative content, case studies etc. Intent Stage:Here, various surveys and product demo are organised for a product demonstration. You can even place your product on the website which gives an opportunity for the businesses to show people why you are best from your competitors. Evaluation Stage:It acts as a final decision stage where the buyer makes the decision whether he is buying the product or not. Sales and marketing work jointly to convince the buyer and persuade their decision-making process. Purchase stage:The final stage of themarketing funnel.Buyer is convinced with your product and he has made the decision to purchase the product. He is finally converted into a customer. You have finally made a sale. If he is satisfied with your product, you will definitely get a lot of referrals which will fuel the top of the funnel.

3. The key differences between B2C and B2B Marketing Funnel Marketing Funnel of B2C brands A small group of people like family or friends helps in navigating the funnel A direct interaction between the company and consumers never takes place. Marketing Funnel of B2B brands They have a large and cross-department buying group. At the lower end of the funnel, an interaction between consumers and sale representative takes place. Marketers have to define their target customers, reach, engage and turn them into their customers. Thedigital marketing sales funnelis more effective as it involves various digital platforms. Flip the funnel: Marketing and Customer Experience Funnel Have a look at the stages of customer experience funnel! REPEAT:When a customer purchases the product, the next step is to retain the customer for the next sale. This means you have to nurture your customers so as to retain them for the longest time. You can persuade them to buy your other products. The work of the marketer does not stop at the last stage of the marketing funnel. They have to encourage customers to repeat their actions.

4. LOYALTY:Every customer has a preference for a brand. Nurture your customers to establish engagement to make them loyal to your brand. REFERRAL:If the customer becomes loyal to your brand, he will surely refer your products or services to their family, friends or colleagues. This recommendation helps to tap more prospective customers. ADVOCACY:Tell your customer to write reviews, a testimonial on social media and websites. This will help in getting new leads for a funnel. The final goal of the businesses is to upraise the leads database, increase the awareness and maximise the sales. Reference:https://www.sooperarticles.com/business- articles/marketing-articles/how-marketing-funnel-customer-experience- funnel-works-top-bottom-1777212.html