How to create a B2B Lead Generation Sales Funnel?

1. How to create a B2B Lead Generation Sales Funnel? Lead generation funnel shows how prospects and leads move through the funnel. In this article, we have included the six steps to creating a profitable B2B lead generation funnel. Have a look at the below mentioned six steps of Lead Generation Funnel! Create a Plan:First, you need to create a plan which includes how you can reach, nurture and close the leads. Sales and marketing team can create an informative and detailed journey for each buyer persona. He must include the features of a qualified lead. Begin with creating the blueprints to reach the target. The plan must include: How to grab the attention at top of the funnel stage? How to educate leads at the middle of the funnel stage? How to close the deals at the bottom of the stage? The detailed information also includes how to acquire the leads and what will happen afterwards? Craft a suitable content strategy and coordinate conversion strategies to educate and align the leads with untimely interest and purchasing behaviour. Proper planning helps in predicting the future. Educating the Buyers:Interest can be generated by creating an attractive content which can appeals and educate the buyers. It establishes the credibility of the business. Creating a holistic content helps the leads to move through the funnel and parallelly catches the data of the customer for lead nurturing. Lead generation means to reach out to the customer wherever they are. It has been surveyed that 7 out of 10 people prefer to watch a video than reading about the product. Create Interactive Videos to

2. educate leads and take their information and use potentially in other stages. Capturing the leads:Now you have created the desired content to the audience. The next step is to capture the useful information which can help to convert the leads into a customer. You can use landing pages, gated content and content upgrades to gather the customer information. Lead generation efforts can speed up by using interactive content. An interactive content educates the buyers and helps in producing double conversions. If you collect the needed lead data, it will help in creating a good customer profile that assists in lead nurturing. Qualified Leads:Having lots of leads does not imply that you ready for the sale. Lead qualification is necessary to identify the potential leads who need your product or needs additional information regarding the product or service. Make sure you do not close the leads early on untimely. It will a wastage of the efforts and resources and leads. Lead qualification is a necessary stage. It is a gateway which reveals the status of the leads. For instance, who they are? Are they sales- ready? Which of them require more time? Etc. Following are the metrics which must be measured to make sure sales and marketing teams are capitalising on the right leads: Prospects Leads Marketing qualified leads Sales qualified leads Sales opportunities

3. Closed leads Cultivating the qualified leads:Lead scoring model plus lead nurturing system is necessary to make sure qualified leads are captured by the sales team. Marketingautomation plays an important role in this stage as it enables you to post the right content which can connect with the customers. Before taking the follow up with engaged leads and allowing them to pass for more than half an hours, there are fewer chances of converting the lead into a customer. 1. According to Demand generation Report, Nurtured leads generate 20 per cent more sales opportunities than non-nurtured leads. (Nurturing helps in identifying the buyers). 2. According to Annuitas Group, 47 per cent of the purchases contributed by nurtured leads to upraise the revenue. Conversion Process:When leads show interest in the product and ready to buy, you will have a sale in your kitty. Before making a call, the sales team look into the history of engagement with the leads to know the buying behaviour of the leads. Conversion rate can be increased by understandingthe need of the leads and resolving their specific problem.