Top Three Tips to Optimize B2B Marketing Funnel in 2020

1. Top three tips to optimise B2B Marketing Funnel in 2020 Opting unique business strategies is not enough. You need to optimise B2B marketing funnel by following simple methods. Marketing funnel method is simple and clear. It begins with lead generation, leads nurturing and ends with making a sale. Although, there is a lot that occurs during each stage of the B2B marketing funnel. We will share three simple tips to optimise business flow through the B2B marketing funnel. These tips help in determining the areas within the funnel where you can take benefits and leverage your marketing strategy. You must be aware of the advantages like SEO, enhancing quality leads and taking those leads at the top and tracking the conversion leads through the end of the funnel. Follow the below mentioned three simple tips! TIP 1: MAKE SURE YOU ARE USING EXISTING TRAFFIC:

2. Do not spend your money to get traffic to your web platform. You can take advantage of the organic traffic generated through SEO, referrals, direct visitors etc. Sometimes, the web platforms are not optimised well for conversions. This leads the visitors to land or moves to a less relevant place of the site. You can begin with Google Analytics. It offers immensely necessary details that enable us to optimise visitor's experience by offering exceptional value. It is a win-win situation. Google Analytics helps to answer the relevant and necessary questions like -How can you draw new visitors to your site? -How to implement this strategy in other areas? -Once the visitors landed up on the web platform, where are they clicking? -How many pages they are visiting and for how long? -Which page they visited before leaving? - Did they took any action that you were hoping for? For instance, proving email address or contact information. TIP 2: MAKE SURE YOU ARE INCORPORATING THE RIGHT LEAD MAGNET STRATEGY

3. Lead magnet strategy is important to get leads. Lead magnet strategy can be perfected through testing and targeting the leads. No need to revamp the whole process. You can start by evaluating and assessing what you already have and what you can leverage? But make sure you do not make superficial changes to a product to obscure its fundamental shortcomings. If you want leads to qualify from the top, it is essential to create a perfect lead magnet. Thus, make sure you attract the right audience at the right time in the right ways. TIP 3: Make SURE YOU TRACK THE LEAD CONVERSIONS THROUGH THE BOTTOM OF THE FUNNEL The leads pass through the various funnel stages which are Awareness, Interest and Consideration, Intent, Evaluation and Purchase. Tracking the users from the BOFU helps in identifying and segregating the leads. It helps in determining the leads who are continuing to buy and the one who will drop out during the evaluation stage. You need to have a proper attribution process to

4. check where high-quality leads are entering. If you fail to do so, you need to work harder. In this article, we have used words like a lead magnet, strategy, conversion, marketing funnel, SEO etc. You need to understand their meaning and their significant advantages. In the midst, you need to understand the importance of these tips and how these tips will help in optimisation of the funnel. Some leads do not require much push to enter the funnel. But you have to track each of them. You have to continuously work to create a long term relationship and trust with your leads. This will create a huge difference. You will not only generate revenue but also get a satisfied customer. If you are confused and looking for the tips to improve the business to business marketing funnel, you can understand these tips and optimise the funnel. Reference:https://www.sooperarticles.com/business- articles/marketing-articles/top-three-tips-optimize-b2b-marketing- funnel-2020-1790886.html