Tips to optimize your B2B eCommerce website

1. Tipstooptimizeyour B2BeCommercewebsite

2. Did you know that 75% of Internet users never scroll beyond the first page of search engines? 57% of B2B marketers are of the firm opinion that SEO best practices generate more leads than any other marketing strategy. These statistics highlight the importance of SEO in making your website successful. As a VAR, are you planning to take your business online? Well, that's a good decision as you can put your business in front of a wider range of consumers. Besides choosing a feature-rich VAR eCommerce software, you have to ensure that the site is SEO-friendly.

3. Tips to optimize your B2B eCommerce website

4. Avoid Keyword Stuffing Optimizing your B2B eCommerce platform for SEO does not mean keyword stuffing. Once upon a time keyword stuffing was considered to be an integral part of SEO. It was a relatively successful SEO strategy that could increase the rankings of the site. Keyword stuffing is now a dangerous activity as it could knock your web pages out of search engine results. Web pages cluttered with keywords do not provide a good user experience, hence are eventually filtered out. You need to remove unrelated keywords and keep your keyword count to a minimum. A website that is structured to please the algorithms rather than the audience never works. However, make sure to include keywords like 'bulk discounts' and 'wholesale' so that search engines push your website in front of the right audience. Website is Mobile Ready According to Statista, an online statistics portal, 14% of global traffic comes from mobile devices. 53% of paid-search clicks come from mobile devices. As mobile devices account for the majority of internet traffic,

5. Customized Pricing Google gives preference to mobile-optimized sites for rankings. Google's mobile-first indexing policy considers the mobile version of the web page for indexing purpose. B2B clients no longer depend on traditional systems (desktop PCs) to conduct transactions. To boost search engine rankings you need to optimize your site for mobile devices. If your website is turning mobile visitors away, it can lower your site's rankings. So make sure to build a website that works well on a range of mobile devices including smartphones and tablets. Regularly Publish Relevant Content Before you build an online store, devise an effective content marketing strategy. You need to set up a proper mechanism to research, generate, and publish information related to your business and valuable to your audience. Consider these statistics: 61% of US consumers purchase products after reading blogs. Websites that blog regularly have 434% more indexed pages and get 55% more traffic as compared to websites without blogs. This shows that regular blog posting can help to attract more potential customers.

6. Search engines love updated content, which you can easily achieve by regularly posting relevant blogs on your site. Updating your website with valuable content can help to improve online visibility. Your website with fresh content will rank higher on search engine results pages. This in turn will drive traffic to your site and increase chances of sale. Blogging, a form of content marketing, can help to boost your inbound marketing efforts. It provides an inexpensive way to get quality backlinks to your site. Backlinks act as a powerful ammunition for SEO, which helps to boost SEO rankings and traffic.