What is Coupon Affiliate Marketing?

1. What is Coupon Affiliate Marketing?

2. Coupon Affiliate Marketing • The standard affiliate marketing setup works like this: A website owner (the affiliate marketer) partners with a brand and agrees to market that brand using their own website and/or sphere of online influence. • Typically, the brand gives the affiliate marketer a dedicated promo code or affiliate link so they get credit for all the sales that they generate. Then, the brand pays the affiliate marketer a commission for those sales. • Standard affiliate marketing is more of a one-to-one arrangement. With coupon affiliate marketing, you partner up with affiliate networks, who distribute your promo codes to large coupon websites.

3. Coupon Affiliate Sites Work • Coupon websites make money by working with advertisers and brands, and driving traffic to their websites. As such, they are invested in promoting and marketing the coupons listed on their site to the greatest extent possible. • They’ll often encourage users to sign up for an email marketing newsletter where they send out the latest deals, potentially even curated to specific coupon categories at a per-user level, and they’ll highlight especially good deals on their homepage or on social media.

4. Coupon Marketplace Sites • Coupon marketplace sites are the original couponing websites. These sites list coupons by brands and category, and may have special email newsletters that curate the best deals from these categories or brands. They often work out special deals with advertisers to feature certain brands above others. • Example: internetmarketingdeals.com

5. Curated Coupon Sites • Curated coupon sites also list coupons by category and brand, but they often focus on particular niches, hand-pick deals from across the web to share the best ones with their users, and heavily rely on users to help them organize these coupons. • These sites have more engaged and loyal audiences than the marketplaces.