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EFR Meeting June 25th, Berlin. Energy Transparency: Bridging the Gap Between Huge Energy-Saving Potentials and Their Actual Realisation by Stakeholders in Large Organisations. In this Presentation. eco-taxes & their alternatives saying hi to an astounding market deficit
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EFR Meeting June 25th, Berlin Energy Transparency: Bridging the Gap Between Huge Energy-Saving Potentials and Their Actual Realisation by Stakeholders in Large Organisations
In this Presentation • eco-taxes & their alternatives • saying hi to an astounding market deficit • the charm of “energy-transparency”
Guessing “Real” Instrument Costs but: “political cost” is high
An Astonishing Market-Deficit on the one hand: Multi-billion-spending on small environmental improvments (e.g.: cars) on the other: enormous and ecomically viable conservation potentials in the consumption of energy, water, etc. remain almost untouched – since decades Are prices and eco-taxes the wrong approach?? No but: In key segments of the economomy, these incentives still don’t reach the relevant actors!
The Problem • Energy measurements are too sparce and too centralised. • Cost centers mostly pay “their” energy bills in a “socialised manner” with no relation to a user-pays principle. • Purchase departments consider the sticker price of an investment, not the life-time cost. • Facility managers usually feel no real incentive to conserve energy for their clients. • etc. Energy-cost related transparency and incentive systems lack on the lowest level of large organisations.
"Radical Energy Transparency" - Creating a New Quality in Energy Conservation -
Root of the Idea Perceived need for energy transparency foundation of DEZEM, February 2003
Background Today: • large conservation potentials abound in the distributed consumption of energy (often 20 - 50%) • yet, surprisingly little is being done DEZEM‘s Theses: • conservation options and success monitoring must become extremly easy to understand for top management and everyone else involved • technical and behaviour-based measures are equally important • the issues must reach their target groups emotionally!
DEZEM‘s Contribution • technologies for monitoring – en masse • easy-to-use transparency, for professionals, top management and unskilled workers: detailed/relevant/realtime/mouse-click information in money terms - not in physical terms only • clear-cut success-monitoring for all acticities • new services based on complete energy and cost transparency • development of incentive systems & „stories“ for reductions in the cost of energy, water, etc.
realtime internet analysis (here: office building with typical base-level consumption above 50% of long-time total)
Office building: -50% overall (improved ventilation, cooling, etc.)
Floorlighting: -57% (improved energy management)
Toilette lighting: - 80% (movement detectors; defect detected and removed immediately)
Office fridge: -62% (target temperature adjusted)
some DEZEM hardware elements for data measurement and transfer
dezem clients • Wuppertal Institut für Umwelt, Klima und Energie, Wuppertal • Axel-Springer-Verlag, Hamburg • Ifu, Hamburg / Uni Lüneburg • Otto Versand, Hamburg • Bewag AG, Berlin • PriceWaterhouseCoopers, Frankfurt a.M. • IBS GmbH, Bensheim • FH Pforzheim / LOFO GmbH, Weil am Rhein • egs Plan GmbH / Siedlungswerk, Stuttgart • Deutsche Telekom AG, Darmstadt • Kreis Rendsburg / Energiestiftung Schleswig-Holstein, Kiel • DaimlerChrysler AG, Stuttgart • Schools in Duisburg and Vilshofen • IGS, Braunschweig / Bundesministerium für Wirtschaft und Arbeit, Berlin • Deutsche Messe AG, Hannover • Nestlé AG, Hamburg • Reemtsma / Imperial Tobacco, Berlin • others
Usual Project Steps • Step one • consumption patterns of the client‘s office buildings or production facilities, on one attractive platform – in realtime via inter- or intranet • benchmarking and definition of priorities for step two • Step two • details according to set priorities: building sections, machines and – if necessary – down to the individual wall outlet; all on the same platform • Step three • development and implementation of cost-cutting energy strategies (load- and consumption management through technical measures modified use patterns, cost-center billing, etc.)
Conclusion emotionally attractive Energy Transparency • is able to resolve the above market-deficit • bridges the gap between saving-potentials and actual success • brings life into the issue • makes energy costs a matter of choice Thus, smart energy transparency should lower the political cost of eco-taxes and catalyse progress toward climate protection.
Sustainability The easiest thing in the world! Source: POEMA, Belem 98