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Mirror, Mirror on the Wall …. Olmsted Academy South March 10, 2009 Dr. Susan R. Rose CounselingToday@insightbb.com. About Body Image. Body Image is: How you view yourself What you believe to be true about your body How you feel about your body How you feel IN your body
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Mirror, Mirror on the Wall … Olmsted Academy South March 10, 2009 Dr. Susan R. Rose CounselingToday@insightbb.com
About Body Image • Body Image is: • How you view yourself • What you believe to be true about your body • How you feel about your body • How you feel IN your body • We are not born with a body image; it is learned. • Our culture consistently justifies feeling “bad” about oneself. • Insecurity about appearance has become a global norm.
A Positive Body Image Is A clear and true perception about one’s body and physical characteristics. 1 Appreciating and caring for your body. 2 Accepting others for who they are – not their physical appearance. 3 Feeling comfortable and confident in your own skin 4
A Negative Body Image Is A distorted perception about one’s body (shape) and physical characteristics. 1 Believing you would be better liked if you looked different. 2 Believing that others are better looking and liked more because of their physical characteristics. 3 Feeling uncomfortable and disgusted in your own skin 4
Feelings & Mood Body Image Life Experiences Imagination Environment Self-Esteem How Body Image Is Formed
Visual Kinesthetic Mental Emotional Factors to Consider There are four main components to an individuals self-concept of their body. • How you see yourself • How your feel about your body • What you believe to be true about your body • How you feel inside of your skin
Statistics • 42% of 1st – 3rd grade girls want to be thinner. • 45% of boys and girls in grades 3 – 6 want to be thinner. • 81% of 10 year olds are afraid of being fat. • The average American woman is 5’4” tall and weighs 140 pounds. • The average American model is 5”11” tall and weighs 117 pounds. • Most fashion models are thinner than 98% of American women.
The Diet Wars $$$ $$$ The Diet Wars Statistics: Diets and Dollars The diet industry is a MULTI-BILLION dollar industry with a 99% failure rate! 46% of 9-11 year old are “sometimes” or “very often” on diets. 82% of their families are “sometimes” or “very often” on diets. 25% of American Men and 45% of American Women are on a diet on any given day. Americans spend over $40 billion on dieting and diet-related products each year.
Body Image & Disordered Eating • Negative body image can lead to disordered eating and/or eating disorders. • Having a negative body image does not mean an eating disorder exists. • What are eating disorders? • Anorexia • Bulimia • Binge Eating Disorder • EDNOS • Obesity and Body Image • Overweight children/teens are most negatively impacted by body image concerns • Obesity issues are multi-facted
Normalcy • Fat is common table talk • Size discrimination is often the reason students are bullied and directly correlated with significantly lower self-esteem • The inherent goal of most teenagers is to fit in. • Often, teens will go to extremes to feel included.
There is Something Wrong with You … Messages from the Media And we’ll fix it! If you buy our product, You will be better!
Media Statistics • By the time adolescents graduate from high school, they will have spent about 15,000 hours with the media and 12,000 hours in school. • The average 8 – 18 year old in the United States spends almost 6 ½ hours consuming media in a typical day. • Marketing strategies exploit consumer’s tendencies to distort their body images by preying on insecurities and appearance. • 1 out of every 3.8 commercials send some sort of “attractiveness message”.
Media Techniques
Computer Retouching http://www.youtube.com/watch?v=5iwaQ2zi63c&feature=player_embedded : Make Me Beautiful Katie Couric didn’t ask for this to be done!
Other Media Techniques Immersive Advertising Food Marketing Co-Branding Product Placement Contests
Media Manipulation • Promises of “quick fixes” and “immediate results” • Expensive and extravagant lighting • Body part replacement • Using celebrities to sell a product • Vanity sizing • Propaganda and bombardment • Subliminal messages
Changing the Thought Process • We must all love our bodies – no matter what our “faults” are! • The important issue is health, not size! • Your self-worth is not related to how you look!
Thank You! Dr. Susan R. Rose