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Introduction to Mirror of America. September 6 th 2012. Mike Warner CEO and Founder. michael@quantum4d.com. First in Class. Break through technology. AGENDA The Big Picture The pitch: MOA Metaverse The vision and experience: Mirror of America.
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Introduction to Mirror of America September 6th 2012
Mike WarnerCEO and Founder michael@quantum4d.com
First in Class. Break through technology.
AGENDA The Big Picture The pitch: MOA Metaverse The vision and experience: Mirror of America
Data “We are now at a point in time when the ability to receive, utilize, store, transform and transmit data, the lowest cognitive form, has expanded literally beyond comprehension. Understanding and wisdom are largely forgotten as we are submersed in oceans of data and information.” Dee Hock, Founder and CEO, Visa International
Models One out of five products ever produced by humanity have been produced in the last ten years of human history. The unthinkable complexity of our current global human enterprise is predicated on an information technology revolution that powers increasing coordination within the even vaster and unimaginable lattice of minds, machines and models that span and manage our global economic systems. The Economist
Big Data “HDMI mini cable” “About 36,400,000 results (0.25 seconds)”
Views "Modern computers can process basic information much faster than any human brain. However, computers have yet to match the brain's remarkable ability to perceive and recognize patterns and make judgments.“ Gordon Fraser, Manager, CERN
Big Information “About 36,400,000 results (0.25conds)”
Views Models Data
Application Space Time Lens Objects Relations Attributes
What the Retailer knows…Mondayand Tuesday are slow.$1M in revenue on $14K a month.Volume is key but barrier with big ticket.
What percent are browsers vs. buyers? What is your revenue vs. price sq. ft. at MOA? What percentage made it to the third level? How many people are here now? How many people visited MOA last month? What are the correlation clusters? Are products positioned in optimal location? How many products are there in your store? How can brick and mortar reclaim market share? Is performance driven by MOA or my team?
One (not 36 million) results. All the data All the models All the viewsPositioned in larger model spacePosition on floorRelations between productsAnalytic positionCreate new view – NO PROGRAMMING
The Pitch An interactive, multi-user, data analytics oriented “Mall of America Metaverse.” • Initial Target Audience is MOA Key retailers • Explore, define and demonstrate “The Possible” • Generate Revenue with MOA SAAS offering. Go live in Q4 2012
Start with a Quantum4D data fed persistent domain model. Enter a subset of data and export space to Google Earth.. Zoom in to click on specific vessels in real-time. Map results in geographic space. • Connect workspaces to Google Earth • Compare trends across different time and geographic scales • See patterns that might otherwise be lost in static snapshots. Here corporate trade finance is compared to shipping stats. A second import adds a model that shows relations for high correlation in branch/ATM revenue. A third import let’s you add mobile and point of sales trends.
Multi-user, dynamic (historical to real-time) flow of revenue and customers.MOA/Q4D has dedicated DB for each client. Adds benchmarks and demographic data
Where is everyone?Where are the problems?Multiple MOA use cases… • Security • Cleaning • Lounge management
Virtual Self and Community Themes • Blogs • Fan sites • Content interaction • Content navigation • Content organization • Social media • Location data • Multiform factor • Media types • Decision pathways • Massively multi-user