1 / 16

Anti-Counterfeit Project Ukraine

`. Anti-Counterfeit Project Ukraine. Maryna Buchma, EBA Sept 27 th , 2007. Ukraine – General. Area: 604 Tkm 2 Population: 48 Mio. Currency: 1є=6,5 UAH Cultivated Area: 21,1 Mio. Ha. Ø CPP cost per ha: 4,7 EUR

iona-herrera
Download Presentation

Anti-Counterfeit Project Ukraine

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ` Anti-Counterfeit ProjectUkraine Maryna Buchma, EBA Sept 27th, 2007

  2. Ukraine – General Area: 604 Tkm2 Population: 48 Mio. Currency: 1є=6,5 UAH Cultivated Area: 21,1 Mio. Ha. Ø CPP cost per ha: 4,7 EUR Ø cereal CPP costs per ha: 4,0 EUR Ø Wheat Yield: 28 dt/ha No. of Farms: 22 T (from 10 ha) 42 T (from 2 ha) No. Distributors: 60 - 80 www.eba.com.ua

  3. Ukraine – General • Strategic location between EU and Russia; Access to Black Sea Ports (Odessa, • Sevastopol) • Ethnicity: Ukrainian 77,8%, Russian 17,3%, Belarussian 0,6 %, Moldovian 0,5%, • Tartars 0,5%, Bulgars, Hungarian, a.o. • Religion: Ukrainian Orthodox, Catholic, Jewish, Muslims • GDP per capita: 7.600 USD • Inflation (2006): >11,6% • Unemployment: 3 – 6% • Share of Agriculture in Total GDP: >15% • WTO Membership planned to 2008 www.eba.com.ua

  4. Lvov Kiev Kharkov Kherson . . . . . . . . . . . . . . . Ukraine – Crop Distribution West Central East South Crop Area 2006 (mln. ha) Cereals: 12,0 Sunflower: 3,6 Corn: 3,4 Potatoes: 1,5 Sugarbeet: 0,8 Soybean: 0,6 Oilseed Rape: 0,5 Orchards: 0,2 Vineyard: 0,1 www.eba.com.ua

  5. Ukraine Distribution Channels 2006(original CPP) 12 international companies 7 generic companies 2 national producers 64% 9% 22% 5% >60 Distributors Food processing Industry 25% 70% 5% >100Re-Sellers 22T big farms (10 T ha); 46 T small-medium farmrs (2 Ha.) www.eba.com.ua

  6. UkraineMarket by Indications and Crops 2006 Crop Protection Market: 200 mln USD net (excl. fakes) Cereals Sunflowers S-Beets Corn Fungicides Insecticides sdf Potatoes Orchards Others Soybean Herbicides www.eba.com.ua

  7. Fakes Original CPP UkraineCPP Market incl. fakes 2006in mln. USD net Share of Fakes in Total Agrochemical Market: 20% The percentage share of fakes is a consensus figure agreed by all the EBA Agrochemical Committee members and is based on Market Analysis, Company Data and other sources of Information. The share of fakes has increase in the last 4 years from 5-7% in 2003 to >20% in 2006 Main ports of Entry: Odessa, Airports, Russian Border, Transnistria www.eba.com.ua

  8. Anti-Counterfeit CampaignMilestones, Sept 2007 • The same is true for support from the Ukrainian Agrarian Confederation • A PR Agency has been selected • The Concept, Framework, Timelines and Campaign Logo and Design elements • have been finalised • Learning from experiences of other countries (PL, H, D, E,….) and • communicating with each other www.eba.com.ua

  9. Anti-Counterfeit Strategy • I. Creation of Awareness Campaign which emotionally addresses • the risk of counterfeited Agrochemicals to Health, the Environment and loss of revenues to agricultural producers and distributors of agrochemicals. • II. Lobbying at relevant governmental levels in order to achieve prosecutions and stricter penalties at the same time creating awareness that the Ukrainian image and industry is being impacted negatively, which could have grave consequences for its • international trade. www.eba.com.ua

  10. I. EBA Anti-Counterfeit Awareness Campaign (1) • Main Target Groups: Farmers, Agricultural Distributors • Other Target Groups: Governmental Officials, Customs, Ministry of • Agrarian Policy, Ministry of Environmental Protection, • Hygienic Inspection of Ministry of Health • Allies: EC Delegation, Agricultural Traders, • Ukrainian Agricultural Associations (UAC) • Start of the Campaign: February 2007 • Duration: 2007 – 2009 • Responsible: Maryna Buchma, EBA; H.Kube, BASF www.eba.com.ua

  11. I. EBA Anti-Counterfeit Awareness Campaign (2) • Main Activities: -Creation of a Campaign Logo and Design elements • -Press Conferences • -TV and Radio spots • -Distribution of brochures during Seminars, Filed Days, Customer Events, mailings etc.. • -Brochure: “Most asked questions about “Fakes” and • their Answers” • -Training for Distributors, Officials and Farmers on how • to recognise “Fakes” • -Publishing of Articles in Journals and Newspapers • -Placing Posters, Brochures at POS www.eba.com.ua

  12. II. Lobbying • At EU Level: -several meetings have taken place with Mr Portero Sanchez, • Representative of the EC Delegation and engaged in the • special Trade Negotiations between the EU and Ukraine • -EBA and EU are now fully engaged in the process and • exchanging information and participating in joint meetings • (EU-Ukraine IP Dialogue). • At Ukrainian Governmental Levels: • - In 2006 the Amendment to Article 7 of the Law of • Pesticides has been approved; • - However, the problem is proper enforcement, stricter • penalties and prosecutions; • - Officials, Customs, Inspectors etc. will participate in Press • Conferences and Customer Events. • At Alliances levels: • - grain Traders; • - Distributors; • - Ukrainian Agrarian Confederation; - farmers organisations. www.eba.com.ua

  13. Anti-Counterfeit CampaignNext Steps • Finalise design elements, logo and media plan: Sept. 2007 • Present Campaign to EU Commission and UAC: Oct. 2007 • Present campaign to Distributors: Oct./Nov. 2007 • Press Conference: Jan. 2008 • Placement of visuals, posters, stickers, certificates (linked to positive • distributors list) at pos: 2008 • Seminars, Press conferences, Ads, Articles: 2008 • Hotline launch: 2008 - 2009 www.eba.com.ua

  14. Anti-Counterfeit Campaign www.eba.com.ua

  15. Thank you for attention!Дякуємо за увагу! www.eba.com.ua

  16. European Business Association1st floor, 1A Andriyivsky uzvizKyiv, 04070, Ukraine Tel.: +380 44 496 0601 Fax: +380 44 496 0602 E-mail: office@eba.com.ua www.eba.com.ua www.eba.com.ua

More Related