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Guidance on message map development

Guidance on message map development. Presentations and discussion covered a number of topics in biotechnology and biosafety including Introduction to biotech and biosafety Global trends in crop biotechnology Environmental issues related to modern biotech

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Guidance on message map development

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  1. Guidance on message map development Presentations and discussion covered a number of topics in biotechnology and biosafety including • Introduction to biotech and biosafety • Global trends in crop biotechnology • Environmental issues related to modern biotech • Principles of risk communication and rules for effective communication

  2. Steps in the development of message maps Step 1: Each group should identify general issues of concern on biotechnology and biosafety raised by various stakeholder Groups ( food and feed, human/animal health, environmental and social and ethical ) Step 2: Out of the concerns identified pick on 1 overriding/priority concern Step 3: Develop a message map with 3 key messages based on the concern identified Step 4 Provide 3 supporting facts for each of the 3 messages Step 5 Presentation of the message maps- reference documents and message map templates

  3. Fact 1 Fact 3 Message 1 Fact 2 Issue of Concern Message 2 Message 3

  4. Groups Group 1 Group 2 1. Sally Kibos 2. ProtusMusawa 3. Valentine Lala 4. Cliff Barkatch 5. Morton Saulo • Immaculate Simiyu • AnanstaciaVyalu • Kenneth Angaluki • Suzanne Mwangi • Stephen Kopejo

  5. Groups Group 3 Group 4 Anne Theuri Godfrey Wafula Ezekiel Moseri JilaniChiroChigulu Charles Bore Group 5 Nancy Muui ParnwellSimilu Franklin Ouma MoluWato Daniel Omwansa Hildegard Wambayi 1. Antony Saisi 2. Samuel Nyaga 3. Veronica Maina 4. Sarah Muthoni 5. WilliceOmondi Were 6. David KodiaBisia

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