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Leisure trends, patterns, implications. Environmetrics Centre For Visitor Studies LeisureScope. How we spend our leisure time and money. From LeisureScope 1991 to 2003 Visitor/spectator leisure Social leisure Outdoor leisure Home-based leisure Retail-based leisure.
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Leisure trends, patterns, implications Environmetrics Centre For Visitor Studies LeisureScope
How we spend our leisure time and money • From LeisureScope 1991 to 2003 • Visitor/spectator leisure • Social leisure • Outdoor leisure • Home-based leisure • Retail-based leisure
Visitor and spectator leisure Movies made easy Treading water Leisure swapping
Visitor and spectator leisure The Implications • Can you afford to grow your market? • Prepare to bounce back
Social leisure Fed and watered Community minded Still learning
Social leisure The Implications • Have you got your F&B right? • Tapping into goodwill
Outdoor leisure Sun, sand and sea Training for the next Olympics? Other outdoor
Outdoor leisure The Implications • The air is free
Home-based leisure DVDs Losing interest in the house Internet plateau
Home-based leisure The Implications • No place like home
Retail-based leisure Shop till You Drop
Retail-based leisure The Implications • Blurred line between retail and leisure • Design, ambience, fostering recreation
Other observations • Fragmented leisure time • Fragmented family group, smaller families • Ageing population • Technology versus traditional experience • Bigger houses, small backyards. • Leisure increasingly at home, but drives a need to get out of the house • The crossover venue
Other observations • Too much choice; too little time • The market doesn’t grow— it is reshaped by competing pressures • Leisure spend (as % of income) hasn’t changed much in last 10-15 years. • New behaviours to meet old needs • Travel • Weekend away • Discovery trips • Bonding trips • Australia – safe • The local market is valuable