Reach your customers through network

1. Reach your customers through network

2. Agenda • Google Marketing Concepts • Search Targeting • Contextual Targeting • ROI and Performance Tracking • Summary • Next Steps

3. Google Advertising Concepts Site Targeting Cost Per 1000 Impression Image / Text Ads Search Targeting Cost Per Click Text only Content Targeting Text/Image/ Videos Maximum Return on Investment =

4. Use Search • Serve ads targeted specifically around a chosen set of keywords e.g. “Hotels in Bangalore” • ROI based advertising - Pay only for clicks • Ranks ads based on a combination of both relevance and bid price • Ads displayed on the Google page as sponsored links next to natural search results Search Targeting Cost Per Click Text only Search Marketing Target clients when they are searching for you.

5. Evolving an Online Sales Strategy Search is “Pull” Advertising….. User types in a search query on Google Search The text ad is displayed on Google search results page under “Sponsored Links” User clicks on the ad and is brought to the relevant landing page 5

6. Use Google’s Content Network • Reach 30,000 sites • Ads shown only on relevant websites • 67% Reach of Internet Users • Single buy in – reaching the 30k sites is as easy as checking a box! • Delivered in a number of formats – text, image and video Contextual Targeting Content Contextual Targeting Target clients when they research services you offer.

7. Google content prepared for Johnson & Johnson India Keyword Targeting Reach your Target Audiences as they Read Online 1. Keyword-targeted campaigns which run as content relevantto your offerings is published online Your Ads • CPC bidding • Text or Animated Image ads • Targets to content on web pages • Block Unwanted Sites

8. Serve ads on 3rd Party sites with the Google Content Network So how does it work?....... Source: Custom Analysis by comScore Network, October 2007

9. 1 Scan the page 2 Analyze the page Machine learning technology turns keywords into targetable conceptsand categories Keywords Flats, buy properties, real estate in India Concepts Real Estate Categories Real Estate How does it work ? Page Analysis

10. Managing your Internet Campaign Track the ROI • Bid for and Pay For Visitor / “Click” appropriately • Hence, every lead is cost-effective!

11. Summary : What’s In It for You? The Jumpstart Service • Professional Consultation! • Account Set up! • Campaign Launch and Review!

12. Account Set up! • A professionally designed account • A GAP certified professional will design • and structure your AdWords campaign for you. • Comprehensive Keyword suggestions • We will use our knowledge of Google's tools • to develop the right keyword list for you. • Targeted Adtext development • Design compelling ad copy to attract • your customers to your site • Jumpstart – Consultation • Consultation with a Google Specialist • **We'll discuss your business with you, gain an • understanding of your goals and objectives and advise • you of your options. • Suggest campaign plans • **We'll then advise you on which targeted keywords, • ad creative and ad network options to choose, to • achieve a successful campaign. • Provide cost and traffic estimates • **We look at market data to give you estimates • on how much budget you need to allocate to your • campaigns, to meet your objectives. • Campaign Launch and Review • 1:1 support for launch • **We will review your campaign with you before it goes live. • Account Optimization • **We will help you understand the results so you can make • informed decisions and improvements. • Account & Adwords Education • **We will provide your with training and support to help you • manage your campaign successfully. • **

13. Control the user experience Take users directly to the relevant section on your website • Improve awareness Cost effective branding solution to raise the overall profile of your organization. Summary: What does this mean for my business? Increase ROI and profitability Leverage the power of network • Targeted advertising • Search Network Promote your services and products when Customers are looking for your services. Millions searches happen every day your target audience is looking for you • Content Network • Ease of use Reaching customers all around the world is as easy as checking a box! Serve your message directly on 1000s of Websites Portals and blogs. Build brand equity Promote Multiples Services. • Target users abroad Geo-target users – Target users abroad, convert on Your website. • Improve ad placements Use search and content network to increase visibility and help drive clicks to your sites.

14. Google Advertising has worked for them!

15. Getting Started - Next Steps! • Confirmation of your account • Acceptance of terms and conditions and funding your account • Planning your account     • Determining the precise objectives of your campaign • Building your campaign • Generating keyword lists, Adtexts, campaign structure • Activation of your campaign • Going live online • Evaluating the results • Use the tools available to track the results

16. Thank you It’s All About Results