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C.R.A.P Design

C.R.A.P Design. Contrast Repetition Alignment Proximity. More Contrast. Repetition. Alignment. Proximity. Unity or Chaos?. Flyers. Party Announcement/Invitation Concert Yard sale School play Fundraising Event. Flyers. Contain: Text – Concise and to the point.

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C.R.A.P Design

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  1. C.R.A.P Design Contrast Repetition Alignment Proximity

  2. More Contrast

  3. Repetition

  4. Alignment

  5. Proximity

  6. Unity or Chaos?

  7. Flyers • Party Announcement/Invitation • Concert • Yard sale • School play • Fundraising Event

  8. Flyers Contain: • Text – Concise and to the point. • Includes subject, date, time, price, location, etc. • Graphics • Pictures should be clear and sharp (not blurry). • Color – Includes text, background, and borders. • White space – Equal spacing between related text & graphics. • Should be Balanced.

  9. Do be specific and consistent Do think about your target audience Do break flyer up into sections using CRAP. Do use KISS Principle (Keep It Simple Silly) – Say what you mean. Do use a.m. or AM / p.m. or PM Do use Bullet Lists Don’t overload the flyer with information Don’t say January 30th, 2012 – Should be January 30, 2012 or 30th of January. Don’t use 6:30-8 – Should be 6:30p.m.-8:00p.m. Don’t use 8 o’clock – Should be Eight O'clock. Don’t hyphenate words between lines. If a word doesn’t fit on a line, don’t hyphenate it. Do’s and Don’ts

  10. Your Task • Create a party /event flyer • Choose paper • You only get one, so only print your final copy on the design paper • Incorporate C.R.A.P. Design Principles • Remember to include important information – subject, location, date and time, cost, etc.

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