The Practice of Management Research

1. The Practice of Management Research Professor Mark Gabbott Deputy Dean, Business and Economics

2. Global Business = Global Research ? • Academic Ethics = Business Ethics?

3. Why Managerial Research? For Academics For Business Innovation Objectivity Concept testing Advantage Brand Alliance • Relevance • Impact • Reality Check • Insight • New Ideas

4. ‘Good’ International Managerial Research • Means Super Sensitivity • To your own viewpoint • To the ‘cultural discourse’ • To the importance of ‘grey’ • To the role of ‘context’ for findings • To the damage of pre-judgement

5. Things to watch out for (first) • Initial Contacts • Use your network, use a title, use a local contact or alum, • Research business etiquette • Language, meetings and meals, gifts and cards • Specify ‘early’ • The detail of research, outputs, benefits etc • Read the signs (yes, or no)

6. Things to watch out for (second) • The relationship • Real maintenance, develop trust • Expectations • Hospitality, integration, reciprocity • Outcomes • Reports, publications, and recognition • Payment terms (if any) • University, personal liability, private

7. University Environment • 45 Code of Federal Regulations § 46 (2005) The National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research. The Belmont Report: Ethical Principles and Guidelines for the Protection of Human Subjects of Research • Canadian Institutes of Health Research, Natural Sciences and Engineering Research Council of Canada, Social Sciences and Humanities Research Council of Canada, Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans. 1998 (with 2000, 2002 and 2005 amendments). • EU European Code of Practice on Ethics in Research (SAS5 CT 2002 30051 and EU Directive 2001/20 EC. • The Joint NHMRC/AVCC Statement and Australian Code for the Responsible Conduct of Research • NESH(Norway) CODEX (Sweden),

8. The Problem • Significant frameworks for reviewing research in the design phase • Obvious procedural guidelines • Clear responsibilities for researchers in relation to data, disclosure, consent etc • But what happens in the field ?

9. Key Ethical Challenges in Management Research • Conflict of interest and affiliation bias • Sponsors, researchers, association • Gifts (hospitality and bribes) • Guanxi, socialisation, and promises • Power relations • Employer/employee, • Exposure to Harm or Wrong • Biscuits, vilification or death ? • Confidentiality and Privacy • Data, NDA, competitor intelligence

10. Conduct • ‘Too many researchers leave home and forget their luggage’ • Ethical review still applies • International business practice can be tricky • Watch out for yourself and your project

11. So... • Maintain some perspective • How much is the research worth ? • Be clear what you will and won’t do • Rehearse scenarios • Be clear about detail ‘up front’ • Will come with experience • Don’t jeopardise the reputation of yourself, your research or your institution

12. Managerial Research