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1954 – The Practice of Management – Drucker

1954 – The Practice of Management – Drucker There is only one valid definition of business purpose: to create a customer. Markets are not created by God, nature or economic forces, but by businessmen Two essential functions: marketing and innovation

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1954 – The Practice of Management – Drucker

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  1. 1954 – The Practice of Management – Drucker • There is only one valid definition of business purpose: to create a customer. Markets are not created by God, nature or economic forces, but by businessmen • Two essential functions: marketing and innovation • Organization is not an end in itself, but a means to an end of business performance and business results • Five basics of the managerial role: to set objectives, to organize, to motivate and communicate, to measure, and to develop people (from Management: Tasks, Responsibilities, and Practices)

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