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EyeCarePro - Past

EyeCarePro.net - Past. Optometry.net. Same co-founders, back in 1997 0-400 clients in 2 years Acquired by 1 st Insite Corp. in 1999 3 year non-compete Current # of clients: 253. EyeCarePro.net - Past. 2004 – A New Beginning.

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EyeCarePro - Past

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  1. EyeCarePro.net - Past Optometry.net • Same co-founders,back in 1997 • 0-400 clients in 2 years • Acquired by 1stInsite Corp. in 1999 • 3 year non-compete • Current # of clients: 253

  2. EyeCarePro.net - Past 2004 – A New Beginning • Co-Founders sell NTS Internet Solutions - acquired by IronPoint Technologies, then acquired by Active Solutions • EyeCarePro.net is created after3 years of product development and refinement • $250,000 invested into new technology

  3. EyeCarePro.net - Past The Founders – Karri Paradi • Karri Paradi, Marketing and Creative Director • Location: Toronto, Ontario • Founder: Optometry.net, NTS, EyeCarePro.net • “… positioning the ECP brand and image, while ensuring clients high quality designs…”

  4. EyeCarePro.net - Past Founders – MemetBilgin • Memet Bilgin, Chief Technology Officer • Location: Montreal, Quebec • Founder: EyeCarePro.net, employed at NTS • “… minimizing the code base while maximizing features, reliability and scalability…”

  5. EyeCarePro.net - Past Founders – David Pietrobon • David Pietrobon, President – HoyaVision Canada • Location: Carlisle, Ontario • Founder: Optometry.net, Tapestry Solutions, EyeCarePro.net • “… bringing 25 years experience in the optometrist industry to bear…”

  6. EyeCarePro.net - Past Founders – Daniel Rostenne • Daniel Rostenne, CEO • Location: Jerusalem, Israel • Founder: Optometry.net, NTS, EyeCarePro.net • “… establishing the company’s vision and strategy, and guiding us all towards it …”

  7. EyeCarePro.net - Past Chief Advisor – Charlie Rabie • Charlie Rabie, Profess or the Practice – Business Strategy, Tufts University • Location: Boston, MA • Senior VP at Aspect Communications, Founder of Megalith Technologies (went public) • Start-up consultant, Board of Directors of GardaWorld USA (50,000 employees) • “… …”

  8. EyeCarePro.net - Past 5 Years Since Customer #1, 2005 – 2010 “Our goal from day one was to be the market leader in providing practices with a web presence.” Daniel Rostenne • Focus on strong partnerships • Open platform to integrate industry leading technology • Establish a strong client base, deliver value-add services • Become industry thought leaders

  9. EyeCarePro.net – Past Partnerships – The Key To Success • State Associations - $50 discount + $50 rebate • Florida Optometric Association (FOA) • New Jersey Society of Optometric Physicians (NJSOP) • Kentucky Optometric Association (KOA) • Oklahoma Association of Optometric Physicians (OAOP) • West Virginia Optometric Association (WVOA) • Arizona Optometric Association (AzOA) • Alabama Optometric Association (ALOA) • Benefits • Endorsements • Enhanced marketing reach • Publications • Education opportunities • Low cost / shared revenue • Stepping stool to larger partners

  10. EyeCarePro.net – Past Partnerships – The Key To Success • American Optometric Association • Preferred Provider Status • July 2009 • Renewable in April 2011 • Instant credibility boost • $65 rebate per client, $50 discount • Exhibit at AOA • Marketing: Press Release, First Look, AOA News, TeamWork, Web Site • Webinars and presentations

  11. EyeCarePro.net – Past Partnerships – The Key To Success • ‘Buying’ Groups – discounts and rebates • The Doctor's EyeCare Network (DEN) • Independent Doctors of Optometry (IDOC) • Primary EyeCare Network (PEN) • Association of Leaseholding Lenscrafters Doctors (ALLDOCS) • Walmart and Sam’s Club • Benefits • More aggressive endorsements • Enhanced marketing reach • Publications, Email Blasts • Education opportunities, Presentations • Low cost / shared revenue

  12. EyeCarePro.net - Past Partnerships – The Key To Success • Technology Integration • Email Marketing • Web Site Content • Online Appointment Scheduling • Ecommerce for Contacts and Glasses • Virtual Try-ons • Patient Recall Systems

  13. EyeCarePro.net – Past ECP Member Site Growth • November 2006, 55  November 2010, 307 • 5.5X growth over 4 years

  14. EyeCarePro.net - Past January 2007 – Optimization is Launched “We have a philosophy of speaking to every optimization client for at least 10 minutes every month. We believe this philosophy builds a relationship with clients and establishes trust. We believe it keeps the client happy longer, as now the relationship is more personal rather than purely business. We are also able to find out if the client is unhappy earlier – and correct any problems, or find out what else they want. The client has a higher satisfaction with our services and a greater perceived value. We create more word-of-mouth referrals. This trust relationship allows us to more easily offer the client new services. This effectively commits the client to us for a longer term at a higher dollar value per month. In order to achieve this philosophy, we need client-focused, friendly, personable and knowledgeable staff.”Daniel Rostenne

  15. EyeCarePro.net – Past Monthly Revenue • November 2006, $2,117  November 2010, $48,099 • 24X growth over 4 years

  16. EyeCarePro.net – Past ASP Per Client • November 2006, $461.83  November 2010, $1,880.10 • 4X growth over 4 years

  17. EyeCarePro.net – Past % of Clients Using Optimization Services • January 2007, 0%  November 2010, 57%

  18. EyeCarePro.net - Past Key Dates and Events • July 2009 – Jason Daniels, Sales / Director of Prof. Services • August 2009 – EyeCarePro becomes AOA Preferred Provider • December 2009 – Nicole Berg, Director of Optimization Services • July 2010 – Isaac Oppenheim, Managing Director

  19. EyeCarePro.net - Present Current Services and Pricing • (307) ECPro Builder – Web Site, $599.95 / year ($49.95 / month) • Custom Design Services, $60 / hour • Valet Web Services, $60 / hour • (135) Search Engine Optimization, $249.95 / month • (25) Social Medial Optimization, $249.95 / month • (14) Google Local Optimization, $1500 up front, $100 / month after 3 months

  20. EyeCarePro.net - Present Current Staffing • Web Site Support • Sue Quinn - Support Manager • 2 Support Staff • Optimization Services • Nicole Berg - Director • 2 Client Reps, 5 Specialists, 1 writer • Memet Bilgin - CTO, Karri Paradi – Marketing, Isaac Oppenheim - Management, Jason Daniels – Dir. Prof. Services, Daniel Rostenne – CEO • 16 staff, all on contract

  21. EyeCarePro.net - Present Current Strategy “It is critical that we rapidly increase our mindshare in the market and positively reach every doctor in as many different ways as possible. Every single optometrist and their staff must know about us.”Daniel Rostenne

  22. EyeCarePro.net - Present Industry Thought Leaders - Webinars • Currently 5 industry specific webinars • Search Engine Optimization – How to Rank #1 on Google • Patience with Social Media Can Bring you Patients • Local Search Optimization – How to Rank #1 on Google Places • Turning Web Site Visitors into Patients • Web Site Traffic – Please, Can I Have Some More • 580 registrations for last two webinars, 10,000+ email list • “Best webinar I ever listened to.”, Dr. Gelfond • “The webinar was incredibly informative.”, Dr. Wylie • “Most informative education I have seen regarding websites.”, Dr. Hosaka

  23. EyeCarePro.net Industry Thought Leaders • Key contributor to: • Review of Optometric Business – Online Digital Strategy Series • Article and Slidecast • Appeared in: • Optometric Management (Dr. Neil Gailmard), • ABB Contact Lens Profit Advisor • OBA Acuity in Business • Click Magazine • Vision Care Venture • Dozens of State Association Newsletters • Active blog, newsletter and social media presence

  24. EyeCarePro.net - Present Lean, ‘Nice’, Web Service Machine • Web site renewal rate >95% • Optimization service client lifetime, 12 months and growing • Rate of new customers is increasing • Financially stable • $200,000 in shareholders loans • No debt • $500,000 in sweat equity • Poised for rapid growth

  25. EyeCarePro.net - Present Preparing for Growth • July 2010 – 200,000 lines of code  5,000 • System capable of handling 10X load per extra server • Developing Optimization Portal • Includes billing, client reporting and analysis engine • Hiring Mode • Adding Specialists, Writers, Reps, Support • BPR • Focusing on low-cost, high value deliverables • Educating self-service for lower value, easier items

  26. EyeCarePro.net - Present On The Cusp • $200,000 - 500 Site Loyalty Program Launching Jan. 2011 • Extra - 1 month of optimization services for 200 Loyalty Members • 798 qualifying doctors • Custom designs and pre-optimized custom content

  27. EyeCarePro.net t Leaders • Key contributor to: • Review of Optometric Business – Online Digital Strategy Series • social media presence

  28. EyeCarePro.net t Leaders • Key contributor to: • Review of Optometric Business – Online Digital Strategy Series • social media presence

  29. EyeCarePro.net t Leaders • Key contributor to: • Review of Optometric Business – Online Digital Strategy Series • social media presence

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