1 / 10

Panel Discussion:

Panel Discussion:. No longer can the Legal Industry do without Marketing Nick Eastwell, Kinstellar. No longer can the Legal Industry do without Marketing. True or False? The “Anglo-Saxon” approach Marketing efforts are wasted!. No longer can the Legal Industry do without Marketing.

iram
Download Presentation

Panel Discussion:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Panel Discussion: No longer can the Legal Industry do without Marketing Nick Eastwell,Kinstellar

  2. No longer can the Legal Industry do without Marketing • True or False? • The “Anglo-Saxon” approach • Marketing efforts are wasted!

  3. No longer can the Legal Industry do without Marketing • The Client’s perspective • Direct approach • Failure to follow-up

  4. No longer can the Legal Industry do without Marketing LAW FIRMS’ MARKETING MISTAKES: • Unfocused mailshots • Too pushy; hard sell • Not understanding clients’ needs • Cold calling • Trying to appear expert in field when not! • Talking and not listening

  5. No longer can the Legal Industry do without Marketing • WHAT FORMS OF MARKETING ARE MORE EFFECTIVE? • Seminars • Arranging meetings • Newsletters • Conference speaking • Commissioning and publishing research • Websites

  6. No longer can the Legal Industry do without Marketing • WHAT FORMS OF MARKETING ARE LESS EFFECTIVE? • Press coverage • Corporate hospitality • Directory entries • Brochures • Business event sponsorship • Advertising

  7. No longer can the Legal Industry do without Marketing • WHAT IS THE BEST FORM OF MARKETING? • Do an excellent job • Build a strong reputation • Client recommendations

  8. No longer can the Legal Industry do without Marketing • DEVELOPING A MARKETING STRATEGY • Proactive client retention and client generation culture • Training and personal development of lawyers • Client relationship management programme • Measuring client satisfaction • Effective RFPs • Cross-selling

  9. No longer can the Legal Industry do without Marketing • The modern law firm conundrum • Branding • Marketing within the Legal Industry • Effective introduction • Joint pitching

More Related