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Product management & Brand Management

Product management & Brand Management. Unit no 1 Product Life Cycle and its variants. Syllabus. Unit I Product Life Cycle and its variants. Learning objectives. To Understand What is a product What is Product life cycle Stages of product life cycle

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Product management & Brand Management

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  1. Product management & Brand Management Unit no 1 Product Life Cycle and its variants.

  2. Syllabus Unit I Product Life Cycle and its variants.

  3. Learning objectives To Understand What is a product What is Product life cycle Stages of product life cycle What are the variants of product lifecycle.

  4. What is a product? • A product is any offering by a company to a market that serves to satisfy customer needs and wants. • It can be an object, service, idea,etc.

  5. Product Life-Cycle • Product life cycle asserts that: • Products have a limited life • Sales of the product pass through different stages • Profits rise and fall at different stages of PLC • Products require different strategies at each stage of their life cycle

  6. Product Life-Cycle-Sales & Profit: I N T R O D U C T I O N M A T U R I T Y D E C L I N E G R O W T H Sales And Profit Sales Profit Time

  7. Examples of Product Life-Cycle:

  8. Various Product Life Cycle Patterns Example: a) b) c)

  9. ASSIGNMENT • Explain in details PLC with examples • SAQs and LAQS • What are the different stages of PLS • Explain 4 stages of PLC • Define with examples • Introduction stage • Growth stage • Maturity stage • Decline stage

  10. Summary A product is any offering by a company to a market that serves to satisfy customer needs and wants. Products have a limited life. Sales of the product pass through different stage. Profits rise and fall at different stages of PLC. Products require different strategies at each stage of their life cycle

  11. Reference Marketing Management – Kotler, Keller, Koshy, Jha

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