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Navigating Social Media Purposely and Professionally. Debra Osborn, Ph.D. Mary Buzzetta, M.S., LPC. Social Media video. 70% ____% of jobs are obtained through Networking . 19% ___ % obtain a job by connecting through social networks. How is your online presence?.
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Navigating Social Media Purposely and Professionally Debra Osborn, Ph.D. Mary Buzzetta, M.S., LPC
70% ____% of jobs are obtained through Networking
19% ___ % obtain a job by connecting through social networks
How is your online presence? • Can you be found? • Search your name – also look in photos? • How long does it take to find you? • What do you find? • What if it’s bad?
E-IMPRESSION • 77% of Executive Recruiters use search engines when screening candidates • 35% remove applicants based off information seen on the Internet
Why use social networking sites? • Show that you are well-rounded • Demonstrate that you are well-connected • Provides a “snapshot” of who you are in real life • Acts as a “gatekeeper” to connections you might not normally contact
Status Update: "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” --Connor R.
Social Media Can Help You • Locate potential employers • Research employers • Be found by employers
Blog advice • Keep it professional • Consider the professional identity you want to portray • Regularly update • Change it up (text, video, picture) • Allow comments and respond • Follow those who follow you • Build community, relationships
Twitter • Goal – not to get a job offer, but to start a dialogue • Include a link • Ask for a RT.
More Twitter Advice • Include elevator speech in your bio • Include links to your resume, blog, LinkedIn • Set up job search alerts • Tweetmyjob, twitjobsearch • Advanced Twitter search • #jobs #engineering FL
What is LinkedIn? • Online business card, your resume, and your letter of recommendation all in one • How do I begin to build my online network? • Different components of a LinkedIn profile
LinkedIn • BrandYourself recently analyzed 100,000 profiles and found that LinkedIn was the social network MOST often appearing at the top of Google search results • Compete.com says the traffic of LinkedIn is about 25-26 million a month • Over roughly the past year, LinkedIn’s corporate clients increased by more than 40% to about 13,700 in late 2012 from 9,200 in late 2011 (Boston Globe)
Components of LinkedIn Profile • Photo • Headline • Professional summary/specialties • Education and experience • Recommendations • Skills and expertise • Other sections (publications, groups, companies following)
How to strengthen your profile • Have a profile that is 100% complete! • Key words rank higher • Make full use of fields/sections available • Expand your network • Use keywords of companies of interest • Customize your LinkedIn hyperlink • Include hyperlink in email signature • Ask for recommendations • Adding examples of your work • Maintain an active profile
Researching employers • Use advanced search and keywords • Join industry groups • Follow companies • Get updates • See new hires • Company buzz information
LinkedIn for Academia • As an academic, you will be expected to network and make contacts within your profession • LinkedIn can be an important complement to your other social networking activities • Beneficial to see “degrees of separation” • Remember…. • LinkedIn ranks highest in Google search results
LinkedIn for Academia • Join groups related to academics • Academia Jobs, Young Professionals in Academia, Postgraduate Jobs and Recruitment • Seek out other academics with similar research interests • Include the following on your page: • Latest research (i.e., thesis, dissertation) • Publications • Conference presentations • Speaking engagements • Teaching experience • Fellowships/Grants
Resources • university.linkedin.com/career-services/ • www.linkedin.com/studentjobs • Jason Alba's site: • www.imonlinkedinnowwhat.com • LinkedIn’s Help Center • www.help.linkedin.com • LinkedIn Checklist • http://tinyurl.com/bopwezj
For more information, please visit career.fsu.edu