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Metrics. Stats n’ Stuff. Position — Web Operations Manager. Oversees Strategy & Operations Content Creation & Maintenance Develops Business Plan & Annual Budget Accountable for: Staff Product & Service Delivery. Position — Administration: Level 1. Performs Research
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Metrics Stats n’ Stuff
Position — Web Operations Manager • Oversees Strategy & Operations • Content Creation & Maintenance • Develops Business Plan & Annual Budget • Accountable for: • Staff • Product & Service Delivery
Position — Administration: Level 1 • Performs Research • Assists in Determining Practices for Admin & Ops • Hardware & Connectivity Requirements • Monitoring Technical Integrity • Create Proposals
Position — Administration: Level 2 • New Technologies • Connectivity Requirements • Intranet, LAN, WAN • 3rd Party Liaison • Implement Security Measures
Position — Administration: Level 3 • Develop & Administer Processes • Infrastructure • Firewall • Site Monitoring • Quality Assurance Reviews
Position — Content: Level 1 • Updates Content Based on Standards • Posts Documents to Site • Review Site for Outdated Content • Collect Materials for Content
Position — Content: Level 2 • Modify & Create Content • Review Content for Accuracy & Quality • Provides Direction for Converting Text to Pages
Position — Content: Level 3 • Support of Web Content Strategy • Development & Implementation of Standards • Content Submission & Approval Procedures
Position — Design: Level 1 • Documents Project Plans • Researches Competing Sites • Design Elements • Unique Features
Position — Design: Level 2 • Creates Project Plans & Standards • Direct Implementation of UI • Approves Layout & Verifies Usability • Work w/ Developers • Special Effects, Animation, Graphics
Position — Design: Level 3 • Develop UI • Organizational Structure, Navigation • Labeling Conventions • Search Systems • Final Review of Graphics, Layout, Clarity • Approves Layout & Verifies Usability
Position — Development: Level 1 • Program • HTML, JavaScript, ASP, C++ • Formulates Site Scope for Web Apps • Assists in Preparing Detailed Specs • Test, Debug • Analyze/Revise Logic & Documentation
Position — Development: Level 2 • Devises Capabilities to Solve Complex Problems • Prepares Detailed Specs • Technical Resource • Codes Complex Routines • Oversees Testing, Debugging • Guidance & Training for Less-Experienced Staff
Position — Development: Level 3 • Defines Scope & Objectives for Web Apps • Responsible for Technical Design and UI • Leads Development of Specs & Project Plans • Oversees Design, Coding, Testing, Docs • Performs Quality Assurance Reviews • Directs Team Members
Position — Marketing: Level 1 • Monitors Site Activity • Prepares Analysis for Management Review • Marketing Research Support
Position — Marketing: Level 2 • Input/Recommendations • Channels, Strategic Partners • Branding, Marketing, Hyperlinks • Assists in Developing Marketing Plans • Identify Revenue-Generating Opportunities
Position — Marketing: Level 3 • Develop/Implement Web Promotion Strategy • Develop Strategic Partner Relationships • Significant Service/Product Marketing Experience
Consulting Tips • Communicate Through Chain of Command • Don’t Stop at Your Contact • Knowledgeable Regarding Client’s Business • Outline Decisions, Present Options • Communicate Progress, Show Results • Punctuality • Get Sign-offs, Document Decisions • Know When to Fold ‘Em
Worldwide Online Population World Internet Stats 6/08
Worldwide Usage Penetration US Ranked 13th World Internet Stats 9/07
Online Activities Pew Internet 5/08
Happy Holidays comScore1/08
Top US Properties Companies Google Yahoo Microsoft AOL Fox Ebay Amazon Wikipedia • People/wk • 140,163,000 • 140,080,000 • 119,677,000 • 110,841,000 • 85,998,000 • 72,972,000 • 57,002,000 • 53,337,000 comScore 6/08
215,088,545 • Number of people with Internet access in U.S. • 71.4% World Internet Stats 2006
Average Home Web Use • Sessions per Month • Domains Visited • Time Spent per Month • Page View Duration 33 69 31:46:58 00:00:47 Nielsen//NetRatings6/08
U.S. Internet Usage - Sex Pew Internet 3/07
U.S. Internet Usage - Age Pew Internet 3/07
U.S. Internet Usage - Race Pew Internet 3/07
U.S. Internet Usage - Income Pew Internet 3/07
U.S. Internet Usage - Education Pew Internet 3/07
US Access Type Nielsen Online 4/08
US Access Type Nielsen Online 4/08
Server Platform Deployed NetCraft8/07
40% • Employees who spend at least an hour a day on personal emails ITFacts 2/05
103,988,560 • Domains DomainTools.com 4/08
1,123,650 • Number of unrelated web pages an average Internet user will drudge through in his or her lifetime
1/3 • Fraction of their lives Gen Y-ers will spend on the Internet