1 / 5

Public Relations DPR 3B

Public Relations DPR 3B. Questions Learning Units 1&2 Student Manual pp 11-99 12 September 2011. Short questions. Explain why research and measurement in PR is important

isaac-cox
Download Presentation

Public Relations DPR 3B

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Public RelationsDPR 3B Questions Learning Units 1&2 Student Manual pp 11-99 12 September 2011

  2. Short questions • Explain why research and measurement in PR is important • Explain the use of print media, Internet, weblogs, radio, network and environmental analyses in research for writing a PR strategy • How would you use surveys, focus groups, pre-and post-test evaluations in preparing to write a PR strategy? DPR3-PR-Revision-LU2-Questions

  3. Short questions • How does information from recall and retention, attitude and preference and behaviour measurement add value to writing a PR strategy? • Explain the concepts of benchmarking and audits in research for writing a PR strategy • Explain you understanding of the balanced scorecard and identify Likely’s (2000) 10 steps to ensure success by using it DPR3-PR-Revision-LU2-Questions

  4. Short questions • Discuss evaluation and measurement (pp 13-14) • What is exploratory research? (p15) • How would you use a case study in PR research? (p19) • How would you monitor published content and postings on websites? (pp 35-36) • Explain PR strategy (pp 54-55) DPR3-PR-Revision-LU2-Questions

  5. Short questions • Describe the characteristics of the TOCOM model (pp 59-81) • Explain the elements of: • PEST analysis (5) • Needs analysis (5) • Stakeholders analysis (5) DPR3-PR-Revision-LU2-Questions

More Related